Question 1

Prices tend to end in .99 mainly because this price

Accepted Answer

A)  is the MSRPs suggestion. 
B)  is mandated by the MSRP. 
C)  enhances perception of product quality. 
D)  is perceived by consumers to be cheaper. 
E)  is the default by retail managers. 
A)  is the MSRPs suggestion. 
B)  is mandated by the MSRP. 
C)  enhances perception of product quality. 
D)  is perceived by consumers to be cheaper. 
E)  is the default by retail managers.

Question 2

Even if consumers are exposed to information about a product,there must first be ____ in order for it to have an effect.

Accepted Answer

A)  exposure 
B)  perception 
C)  ability 
D)  opportunity 
E)  a psychological core 
A)  exposure 
B)  perception 
C)  ability 
D)  opportunity 
E)  a psychological core

Question 3

Usage is at the core of consumer behavior.

Accepted Answer

A) True 
 B)False

Question 4

Individuals who band together to protest increasingly loose morals and mocking of families on television shows are best known as a(n)

Accepted Answer

A)  consumer cooperative. 
B)  rating band. 
C)  regulator. 
D)  advocacy group. 
E)  public service. 
A)  consumer cooperative. 
B)  rating band. 
C)  regulator. 
D)  advocacy group. 
E)  public service.

Question 5

It is necessary to understand consumers' disposition behaviors when advocating recycling programs.

Accepted Answer

A) True 
 B)False

Question 6

Borrowing is a form of acquisition that can be a problem for retailers.Why is this so?

Accepted Answer

Borrowing, in the context of retail, typ

Question 7

Compulsive theft,spending,gambling,and eating are examples of consumers engaging in

Accepted Answer

A)  unique methods of disposal of products. 
B)  excessive acquisition. 
C)  illegal activities in the purchase of goods. 
D)  excessive consumer motivation. 
E)  behaviors that will reduce product usage in the long run. 
A)  unique methods of disposal of products. 
B)  excessive acquisition. 
C)  illegal activities in the purchase of goods. 
D)  excessive consumer motivation. 
E)  behaviors that will reduce product usage in the long run.

Question 8

The advent of 24-hour grocery stores,health clubs,and catalog ordering systems are all examples of the provision of

Accepted Answer

A)  flexibility in the timing of acquisitions. 
B)  interactive marketing. 
C)  chain-store marketing. 
D)  easily accessed disposal. 
E)  expanded product usage and functions. 
A)  flexibility in the timing of acquisitions. 
B)  interactive marketing. 
C)  chain-store marketing. 
D)  easily accessed disposal. 
E)  expanded product usage and functions.

Question 9

Corbyn is nine years old and wants to be a professional football player when he grows up.He tries to emulate the behavior of National Football League (NFL)stars and pays attention to ads that use NFL players as spokespersons.In marketing terms,NFL players are ____ to Clarke.

Accepted Answer

A)  a reference group 
B)  a lifestyle emulator 
C)  a motivational icon 
D)  a subculture 
E)  really, really cool 
A)  a reference group 
B)  a lifestyle emulator 
C)  a motivational icon 
D)  a subculture 
E)  really, really cool

Question 10

Why is consumer behavior a dynamic process?

Accepted Answer

Consumer behavior is considered a dynami

Question 11

How can a consumer decide to dispose of products other than to throw them away permanently?

Accepted Answer

Consumers have several options for dispo

Question 12

How have recent changes in technology affected when consumers make a purchase? Give some examples.

Accepted Answer

Recent changes in technology have signif

Question 13

Whitney has decided to have her ears pierced so that she could wear pretty earrings.However,after the piercing,her ears became infected.Her expectations of the experience were not met,thus Whitney was

Accepted Answer

A)  satisfied. 
B)  complacent. 
C)  dissatisfied. 
D)  evaluative. 
E)  normative. 
A)  satisfied. 
B)  complacent. 
C)  dissatisfied. 
D)  evaluative. 
E)  normative.

Question 14

Research indicates that we understand the differences between brands better when we can view a chart,matrix,or grid comparing brands and their attributes.

Accepted Answer

A) True 
 B)False

Question 15

The first decision Zach must make about dessert after dinner is most likely

Accepted Answer

A)  why to get dessert. 
B)  when to get dessert. 
C)  whether to get dessert. 
D)  what to get for dessert. 
E)  how long he should spend eating dessert. 
A)  why to get dessert. 
B)  when to get dessert. 
C)  whether to get dessert. 
D)  what to get for dessert. 
E)  how long he should spend eating dessert.

Question 16

Kim agreed to give a professional massage in return for a haircut.This is an example of

Accepted Answer

A)  buying. 
B)  borrowing. 
C)  finding. 
D)  dispensing. 
E)  bartering. 
A)  buying. 
B)  borrowing. 
C)  finding. 
D)  dispensing. 
E)  bartering.

Question 17

Understanding how consumers comprehend and categorize information is important to recognizing and guarding against misleading advertising.

Accepted Answer

A) True 
 B)False

Question 18

How is gift giving different from other forms of acquisition?

Accepted Answer

Gift giving is a distinct form of acquis

Question 19

How have recent changes in technology affected the way consumers purchase? Give some examples.

Accepted Answer

Recent changes in technology have greatl

Question 20

What are three ways in which marketers can increase consumption of a product or service?

Accepted Answer

1. Targeted advertising: Marketers can i

Prices tend to end in .99 mainly because this price

Even if consumers are exposed to information about a product,there must first be ____ in order for it to have an effect.

Usage is at the core of consumer behavior.

Individuals who band together to protest increasingly loose morals and mocking of families on television shows are best known as a(n)

It is necessary to understand consumers' disposition behaviors when advocating recycling programs.

Borrowing is a form of acquisition that can be a problem for retailers.Why is this so?

Compulsive theft,spending,gambling,and eating are examples of consumers engaging in

The advent of 24-hour grocery stores,health clubs,and catalog ordering systems are all examples of the provision of

Corbyn is nine years old and wants to be a professional football player when he grows up.He tries to emulate the behavior of National Football League (NFL)stars and pays attention to ads that use NFL players as spokespersons.In marketing terms,NFL players are ____ to Clarke.

Why is consumer behavior a dynamic process?

How can a consumer decide to dispose of products other than to throw them away permanently?

How have recent changes in technology affected when consumers make a purchase? Give some examples.

Whitney has decided to have her ears pierced so that she could wear pretty earrings.However,after the piercing,her ears became infected.Her expectations of the experience were not met,thus Whitney was

Research indicates that we understand the differences between brands better when we can view a chart,matrix,or grid comparing brands and their attributes.

The first decision Zach must make about dessert after dinner is most likely

Kim agreed to give a professional massage in return for a haircut.This is an example of

Understanding how consumers comprehend and categorize information is important to recognizing and guarding against misleading advertising.

How is gift giving different from other forms of acquisition?

How have recent changes in technology affected the way consumers purchase? Give some examples.

What are three ways in which marketers can increase consumption of a product or service?

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 1: Understanding Consumer Behavior

Prices tend to end in .99 mainly because this price

Even if consumers are exposed to information about a product,there must first be ____ in order for it to have an effect.

Usage is at the core of consumer behavior.

Individuals who band together to protest increasingly loose morals and mocking of families on television shows are best known as a(n)

It is necessary to understand consumers' disposition behaviors when advocating recycling programs.

Borrowing is a form of acquisition that can be a problem for retailers.Why is this so?

Compulsive theft,spending,gambling,and eating are examples of consumers engaging in

The advent of 24-hour grocery stores,health clubs,and catalog ordering systems are all examples of the provision of

Corbyn is nine years old and wants to be a professional football player when he grows up.He tries to emulate the behavior of National Football League (NFL)stars and pays attention to ads that use NFL players as spokespersons.In marketing terms,NFL players are ____ to Clarke.

Why is consumer behavior a dynamic process?

How can a consumer decide to dispose of products other than to throw them away permanently?

How have recent changes in technology affected when consumers make a purchase? Give some examples.

Whitney has decided to have her ears pierced so that she could wear pretty earrings.However,after the piercing,her ears became infected.Her expectations of the experience were not met,thus Whitney was

Research indicates that we understand the differences between brands better when we can view a chart,matrix,or grid comparing brands and their attributes.

The first decision Zach must make about dessert after dinner is most likely

Kim agreed to give a professional massage in return for a haircut.This is an example of

Understanding how consumers comprehend and categorize information is important to recognizing and guarding against misleading advertising.

How is gift giving different from other forms of acquisition?

How have recent changes in technology affected the way consumers purchase? Give some examples.

What are three ways in which marketers can increase consumption of a product or service?

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters