Question 1

How do knowledge and information about consumer choices spread or diffuse through a market?

Accepted Answer

Knowledge and information about consumer

Question 2

Claire wants to go on a hiking trip to Colorado.She has been climbing with her family for several years and now she is off from school for the summer.As an internal consumer process,this is an example of having

Accepted Answer

A)  motivation, ability, and opportunity. 
B)  exposure, disposal, and memory. 
C)  acquisition, usage, and disposal. 
D)  perceptiveness, retention, and memory. 
E)  exposure, disposal, and retention. 
A)  motivation, ability, and opportunity. 
B)  exposure, disposal, and memory. 
C)  acquisition, usage, and disposal. 
D)  perceptiveness, retention, and memory. 
E)  exposure, disposal, and retention.

Question 3

Before buying a product,consumers often have an idea of the worth of that product.

Accepted Answer

A) True 
 B)False

Question 4

The external signs we use,consciously or unconsciously,to express our identity are known as

Accepted Answer

A)  personal signs. 
B)  consumption networks. 
C)  social flags. 
D)  open signals. 
E)  symbols. 
A)  personal signs. 
B)  consumption networks. 
C)  social flags. 
D)  open signals. 
E)  symbols.

Question 5

The process by which a consumer comes to obtain an offering is known as

Accepted Answer

A)  usage. 
B)  disposition. 
C)  offering. 
D)  acquisition. 
E)  ostentation. 
A)  usage. 
B)  disposition. 
C)  offering. 
D)  acquisition. 
E)  ostentation.

Question 6

What are the acquisition,usage,and disposal decisions that a consumer must make? Illustrate these steps with an example.

Accepted Answer

Acquisition, usage, and disposal decisio

Question 7

What are some factors that influence when consumers make a purchase?

Accepted Answer

There are several factors that can influ

Question 8

Sunny wants to acquire a book that she wants to read.What options does she have?

Accepted Answer

Sunny has several options to acquire a b

Question 9

Thanksgiving products are an example of how ____ has symbolic implications.

Accepted Answer

A)  usage 
B)  disposition 
C)  offering 
D)  acquisition 
E)  marketer-control 
A)  usage 
B)  disposition 
C)  offering 
D)  acquisition 
E)  marketer-control

Question 10

A big product-usage problem for marketers is that consumers become dissatisfied because

Accepted Answer

A)  the product is used incorrectly. 
B)  too little of the product is used. 
C)  too much of the product is used. 
D)  the product is used at the wrong time. 
E)  the product is not used for a sufficiently long period of time. 
A)  the product is used incorrectly. 
B)  too little of the product is used. 
C)  too much of the product is used. 
D)  the product is used at the wrong time. 
E)  the product is not used for a sufficiently long period of time.

Question 11

All of the following are domains of consumer behavior except

Accepted Answer

A)  the psychological core. 
B)  the process of making decisions. 
C)  the consumer's culture. 
D)  consumer behavior outcomes. 
E)  behavior within the firm. 
A)  the psychological core. 
B)  the process of making decisions. 
C)  the consumer's culture. 
D)  consumer behavior outcomes. 
E)  behavior within the firm.

Question 12

In developing marketing strategies and tactics,marketing managers must first

Accepted Answer

A)  understand consumer needs and wants. 
B)  formulate strategy. 
C)  attend to distribution. 
D)  eliminate the focus on finance in the company. 
E)  advertise to maximize exposure. 
A)  understand consumer needs and wants. 
B)  formulate strategy. 
C)  attend to distribution. 
D)  eliminate the focus on finance in the company. 
E)  advertise to maximize exposure.

Question 13

In the introduction featuring Panera Bread,the 10 million customers who belong to their loyalty program make over 40 percent of all Panera purchases.

Accepted Answer

A) True 
 B)False

Question 14

The consumer behavior field looks at

Accepted Answer

A)  how consumers are the most important element of the marketing mix. 
B)  the totality of consumers' decisions with respect to acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by human decision-making units over time. 
C)  only the behavior of consumers while in a retail environment. 
D)  the purchases of tangible goods but not services. 
E)  the persuasion of individuals to increase consumption at one period of time. 
A)  how consumers are the most important element of the marketing mix. 
B)  the totality of consumers' decisions with respect to acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by human decision-making units over time. 
C)  only the behavior of consumers while in a retail environment. 
D)  the purchases of tangible goods but not services. 
E)  the persuasion of individuals to increase consumption at one period of time.

Question 15

All of the following are ways of acquiring an offering except

Accepted Answer

A)  buying. 
B)  borrowing. 
C)  finding. 
D)  dispensing. 
E)  bartering. 
A)  buying. 
B)  borrowing. 
C)  finding. 
D)  dispensing. 
E)  bartering.

Question 16

I carefully recycle all of my paper and plastics after using them.In consumer behavior,this is referred to as

Accepted Answer

A)  conspicuous consumption. 
B)  conspicuous acquisition. 
C)  relevant marketing. 
D)  disposition behavior. 
E)  gestation. 
A)  conspicuous consumption. 
B)  conspicuous acquisition. 
C)  relevant marketing. 
D)  disposition behavior. 
E)  gestation.

Question 17

The increase in the home delivery of food,videos,and convenience goods most directly affects

Accepted Answer

A)  increasing prices. 
B)  developing smaller package sizes. 
C)  stimulating negative word-of-mouth. 
D)  where consumption is done. 
E)  using generic brand names. 
A)  increasing prices. 
B)  developing smaller package sizes. 
C)  stimulating negative word-of-mouth. 
D)  where consumption is done. 
E)  using generic brand names.

Question 18

One reason marketers study consumer behavior is because it helps them to create new products.

Accepted Answer

A) True 
 B)False

Question 19

A consumer wants to purchase a new automobile.Since she is on vacation and has some free time,she has the ____ to learn as much as possible about her decision.

Accepted Answer

A)  ability 
B)  perception 
C)  motivation 
D)  exposure 
E)  opportunity 
A)  ability 
B)  perception 
C)  motivation 
D)  exposure 
E)  opportunity

Question 20

George's manager's birthday is tomorrow.As George shops online,he must think of something to buy for her.What is the primary difference between the decisions he will make now and those he would make when purchasing for himself?

Accepted Answer

A)  Disposal is involved in the process. 
B)  The brand name of the products is involved. 
C)  There are purchasing situational differences. 
D)  There are advertising viewing differences. 
E)  One individual must assess another individual's wants. 
A)  Disposal is involved in the process. 
B)  The brand name of the products is involved. 
C)  There are purchasing situational differences. 
D)  There are advertising viewing differences. 
E)  One individual must assess another individual's wants.

How do knowledge and information about consumer choices spread or diffuse through a market?

Claire wants to go on a hiking trip to Colorado.She has been climbing with her family for several years and now she is off from school for the summer.As an internal consumer process,this is an example of having

Before buying a product,consumers often have an idea of the worth of that product.

The external signs we use,consciously or unconsciously,to express our identity are known as

The process by which a consumer comes to obtain an offering is known as

What are the acquisition,usage,and disposal decisions that a consumer must make? Illustrate these steps with an example.

What are some factors that influence when consumers make a purchase?

Sunny wants to acquire a book that she wants to read.What options does she have?

Thanksgiving products are an example of how ____ has symbolic implications.

A big product-usage problem for marketers is that consumers become dissatisfied because

All of the following are domains of consumer behavior except

In developing marketing strategies and tactics,marketing managers must first

In the introduction featuring Panera Bread,the 10 million customers who belong to their loyalty program make over 40 percent of all Panera purchases.

The consumer behavior field looks at

All of the following are ways of acquiring an offering except

I carefully recycle all of my paper and plastics after using them.In consumer behavior,this is referred to as

The increase in the home delivery of food,videos,and convenience goods most directly affects

One reason marketers study consumer behavior is because it helps them to create new products.

A consumer wants to purchase a new automobile.Since she is on vacation and has some free time,she has the ____ to learn as much as possible about her decision.

George's manager's birthday is tomorrow.As George shops online,he must think of something to buy for her.What is the primary difference between the decisions he will make now and those he would make when purchasing for himself?

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 1: Understanding Consumer Behavior

How do knowledge and information about consumer choices spread or diffuse through a market?

Claire wants to go on a hiking trip to Colorado.She has been climbing with her family for several years and now she is off from school for the summer.As an internal consumer process,this is an example of having

Before buying a product,consumers often have an idea of the worth of that product.

The external signs we use,consciously or unconsciously,to express our identity are known as

The process by which a consumer comes to obtain an offering is known as

What are the acquisition,usage,and disposal decisions that a consumer must make? Illustrate these steps with an example.

What are some factors that influence when consumers make a purchase?

Sunny wants to acquire a book that she wants to read.What options does she have?

Thanksgiving products are an example of how ____ has symbolic implications.

A big product-usage problem for marketers is that consumers become dissatisfied because

All of the following are domains of consumer behavior except

In developing marketing strategies and tactics,marketing managers must first

In the introduction featuring Panera Bread,the 10 million customers who belong to their loyalty program make over 40 percent of all Panera purchases.

The consumer behavior field looks at

All of the following are ways of acquiring an offering except

I carefully recycle all of my paper and plastics after using them.In consumer behavior,this is referred to as

The increase in the home delivery of food,videos,and convenience goods most directly affects

One reason marketers study consumer behavior is because it helps them to create new products.

A consumer wants to purchase a new automobile.Since she is on vacation and has some free time,she has the ____ to learn as much as possible about her decision.

George's manager's birthday is tomorrow.As George shops online,he must think of something to buy for her.What is the primary difference between the decisions he will make now and those he would make when purchasing for himself?

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters