Question 1

The four domains of consumer behavior are: sociological,the process of making decisions,the consumer's social status,and consumer behavior outcomes.

Accepted Answer

A) True 
 B)False

Question 2

An auto manufacturer starts an advertising campaign that stresses the benefits of purchasing a new car every five years so that consumers who are driving an older car will start to want to purchase an automobile.This is an example of a company appealing to what phase of the consumer decision-making process?

Accepted Answer

A)  recognition and recall 
B)  categorization and comprehension 
C)  consumer behavior outcomes 
D)  problem recognition 
E)  exposure and perception 
A)  recognition and recall 
B)  categorization and comprehension 
C)  consumer behavior outcomes 
D)  problem recognition 
E)  exposure and perception

Question 3

Nathan would only travel to San Clemente if he considered it a weekend trip and not a long vacation.Thus,it depended on

Accepted Answer

A)  whether he comprehended the choices that were available in his consideration set. 
B)  if he paid attention to the choices. 
C)  how he categorized the product with respect to other choices. 
D)  how he modified the information that was available to him. 
E)  if he retrieved the information correctly. 
A)  whether he comprehended the choices that were available in his consideration set. 
B)  if he paid attention to the choices. 
C)  how he categorized the product with respect to other choices. 
D)  how he modified the information that was available to him. 
E)  if he retrieved the information correctly.

Question 4

The ____ field is one that looks at the totality of consumers' decisions with respect to acquisition,consumption,and disposition of goods,services,time,and ideas by human decision-making units over time.

Accepted Answer

A)  anthropology 
B)  consumer behavior 
C)  economics 
D)  psychology 
E)  customer management 
A)  anthropology 
B)  consumer behavior 
C)  economics 
D)  psychology 
E)  customer management

Question 5

Anjala is an avid marathon runner and meets Katy,who also runs.They may consider each other as part of their reference group for running related products or services.

Accepted Answer

A) True 
 B)False

Question 6

Benjamin was exposed to an ad for a new brand of potato chips,but only motivation will lead him to

Accepted Answer

A)  be exposed. 
B)  perception. 
C)  disposition. 
D)  pay attention. 
E)  the psychological core. 
A)  be exposed. 
B)  perception. 
C)  disposition. 
D)  pay attention. 
E)  the psychological core.

Question 7

Why is it important for marketers to understand why consumers acquire,use,or dispose of products?

Accepted Answer

It is important for marketers to underst

Question 8

Tomas realized that his tennis racket was no longer serving him the way it used to.In order to dispose of this offering,he has a choice to

Accepted Answer

A)  acquire the item permanently, keep it safe, or get rid of it permanently. 
B)  dispose of the item, acquire it, or get rid of it temporarily. 
C)  find a new use for the item, get rid of it temporarily, or get rid of it permanently. 
D)  acquire the item temporarily, dispose of it, or keep it. 
E)  acquire the item, keep it, or get rid of it temporarily. 
A)  acquire the item permanently, keep it safe, or get rid of it permanently. 
B)  dispose of the item, acquire it, or get rid of it temporarily. 
C)  find a new use for the item, get rid of it temporarily, or get rid of it permanently. 
D)  acquire the item temporarily, dispose of it, or keep it. 
E)  acquire the item, keep it, or get rid of it temporarily.

Question 9

Describe and illustrate the process of exposure,perception,and attention to information.

Accepted Answer

Exposure, perception, and attention are

Question 10

How does consumer behavior research aid in positioning a product? Give an illustration.

Accepted Answer

Consumer behavior research is a critical

Question 11

The Federal Trade Commission protects consumers from deceptive advertising by studying how consumers perceive and comprehend marketing communications.The FTC seeks:

Accepted Answer

A)  more transparent disclosure of what consumer information is being collected and how it will be used. 
B)  to eliminate cusswords on radio stations including XM. 
C)  an advocacy group understanding consumer behavior to protest unfair marketing. 
D)  reference group members to study online newspapers impact of offline subscriptions. 
E)  a way to monitor e-commerce. 
A)  more transparent disclosure of what consumer information is being collected and how it will be used. 
B)  to eliminate cusswords on radio stations including XM. 
C)  an advocacy group understanding consumer behavior to protest unfair marketing. 
D)  reference group members to study online newspapers impact of offline subscriptions. 
E)  a way to monitor e-commerce.

Question 12

The consumer behavior process occurs over time as the consumer acquires,uses and disposes of the product.This is part of

Accepted Answer

A)  a one-way process. 
B)  a process isolated by active behaviors that are reactive. 
C)  the memory network. 
D)  a dynamic process. 
E)  the judgment framework. 
A)  a one-way process. 
B)  a process isolated by active behaviors that are reactive. 
C)  the memory network. 
D)  a dynamic process. 
E)  the judgment framework.

Question 13

In testing the consumption of tortilla chips,a company discovers that many consumers will eat an entire five-ounce bag in one sitting.What additional knowledge of consumers' usage could increase the company's sales?

Accepted Answer

A)  New biodegradable packaging is developed to appeal to an environmentally conscious segment of consumers. 
B)  Humorous advertising campaign increases awareness of the brand. 
C)  Research shows that consumers will also eat a seven-ounce bag in one sitting. 
D)  Tests determine that increasing the size of the logo on the package better connects the product with advertisements. 
E)  Small drops in price bring large increases in sales. 
A)  New biodegradable packaging is developed to appeal to an environmentally conscious segment of consumers. 
B)  Humorous advertising campaign increases awareness of the brand. 
C)  Research shows that consumers will also eat a seven-ounce bag in one sitting. 
D)  Tests determine that increasing the size of the logo on the package better connects the product with advertisements. 
E)  Small drops in price bring large increases in sales.

Question 14

Why is consumer behavior research important to public policy makers and regulators?

Accepted Answer

Consumer behavior research is crucial to

Question 15

In consumer behavior,recognizing a problem occurs when consumers realize they have an unfilled need.

Accepted Answer

A) True 
 B)False

Question 16

Kimberly is very motivated to choose a good location for her hiking trip during her Spring Break vacation.Before Kimberly decides on how to go on her hiking trip,she must first make sure she has ____ information.

Accepted Answer

A)  perception of 
B)  attention to 
C)  a good attitude toward 
D)  exposure to 
E)  psychological insight toward 
A)  perception of 
B)  attention to 
C)  a good attitude toward 
D)  exposure to 
E)  psychological insight toward

Question 17

Consumer behavior outcomes include the symbolic use of products and the diffusion of ideas,products,or services through a market.

Accepted Answer

A) True 
 B)False

Question 18

Antacid marketers find their best sales period is during the Christmas holiday season,when consumers do just a little too much indulging.This is an example of

Accepted Answer

A)  seasonal sales promotions. 
B)  seasonal variations in consumption. 
C)  cycles in the disposition process. 
D)  the dynamic process of consumer behavior. 
E)  the unusually large effect of mass-consumer purchasing on the digestive process. 
A)  seasonal sales promotions. 
B)  seasonal variations in consumption. 
C)  cycles in the disposition process. 
D)  the dynamic process of consumer behavior. 
E)  the unusually large effect of mass-consumer purchasing on the digestive process.

Question 19

E-commerce,high-end vending machines,and mobile commerce are all examples of

Accepted Answer

A)  symbolic consumption. 
B)  new technology that changes the types of products that consumers will order. 
C)  changes in information technology affecting where we can acquire goods. 
D)  new technology that primarily affects the disposal of products. 
E)  examples of personal selling. 
A)  symbolic consumption. 
B)  new technology that changes the types of products that consumers will order. 
C)  changes in information technology affecting where we can acquire goods. 
D)  new technology that primarily affects the disposal of products. 
E)  examples of personal selling.

Question 20

How could categorization and comprehension of choices affect purchase decision making?

Accepted Answer

Categorization and comprehension of choi

The four domains of consumer behavior are: sociological,the process of making decisions,the consumer's social status,and consumer behavior outcomes.

Nathan would only travel to San Clemente if he considered it a weekend trip and not a long vacation.Thus,it depended on

The ____ field is one that looks at the totality of consumers' decisions with respect to acquisition,consumption,and disposition of goods,services,time,and ideas by human decision-making units over time.

Anjala is an avid marathon runner and meets Katy,who also runs.They may consider each other as part of their reference group for running related products or services.

Benjamin was exposed to an ad for a new brand of potato chips,but only motivation will lead him to

Why is it important for marketers to understand why consumers acquire,use,or dispose of products?

Tomas realized that his tennis racket was no longer serving him the way it used to.In order to dispose of this offering,he has a choice to

Describe and illustrate the process of exposure,perception,and attention to information.

How does consumer behavior research aid in positioning a product? Give an illustration.

The Federal Trade Commission protects consumers from deceptive advertising by studying how consumers perceive and comprehend marketing communications.The FTC seeks:

The consumer behavior process occurs over time as the consumer acquires,uses and disposes of the product.This is part of

In testing the consumption of tortilla chips,a company discovers that many consumers will eat an entire five-ounce bag in one sitting.What additional knowledge of consumers' usage could increase the company's sales?

Why is consumer behavior research important to public policy makers and regulators?

In consumer behavior,recognizing a problem occurs when consumers realize they have an unfilled need.

Kimberly is very motivated to choose a good location for her hiking trip during her Spring Break vacation.Before Kimberly decides on how to go on her hiking trip,she must first make sure she has ____ information.

Consumer behavior outcomes include the symbolic use of products and the diffusion of ideas,products,or services through a market.

Antacid marketers find their best sales period is during the Christmas holiday season,when consumers do just a little too much indulging.This is an example of

E-commerce,high-end vending machines,and mobile commerce are all examples of

How could categorization and comprehension of choices affect purchase decision making?

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 1: Understanding Consumer Behavior

The four domains of consumer behavior are: sociological,the process of making decisions,the consumer's social status,and consumer behavior outcomes.

Nathan would only travel to San Clemente if he considered it a weekend trip and not a long vacation.Thus,it depended on

The ____ field is one that looks at the totality of consumers' decisions with respect to acquisition,consumption,and disposition of goods,services,time,and ideas by human decision-making units over time.

Anjala is an avid marathon runner and meets Katy,who also runs.They may consider each other as part of their reference group for running related products or services.

Benjamin was exposed to an ad for a new brand of potato chips,but only motivation will lead him to

Why is it important for marketers to understand why consumers acquire,use,or dispose of products?

Tomas realized that his tennis racket was no longer serving him the way it used to.In order to dispose of this offering,he has a choice to

Describe and illustrate the process of exposure,perception,and attention to information.

How does consumer behavior research aid in positioning a product? Give an illustration.

The Federal Trade Commission protects consumers from deceptive advertising by studying how consumers perceive and comprehend marketing communications.The FTC seeks:

The consumer behavior process occurs over time as the consumer acquires,uses and disposes of the product.This is part of

In testing the consumption of tortilla chips,a company discovers that many consumers will eat an entire five-ounce bag in one sitting.What additional knowledge of consumers' usage could increase the company's sales?

Why is consumer behavior research important to public policy makers and regulators?

In consumer behavior,recognizing a problem occurs when consumers realize they have an unfilled need.

Kimberly is very motivated to choose a good location for her hiking trip during her Spring Break vacation.Before Kimberly decides on how to go on her hiking trip,she must first make sure she has ____ information.

Consumer behavior outcomes include the symbolic use of products and the diffusion of ideas,products,or services through a market.

Antacid marketers find their best sales period is during the Christmas holiday season,when consumers do just a little too much indulging.This is an example of

E-commerce,high-end vending machines,and mobile commerce are all examples of

How could categorization and comprehension of choices affect purchase decision making?

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters