Exam 1: Understanding Consumer Behavior

Every year millions of smokers attempt to quit the habit,but relatively few succeed.To help smokers quit,pharmaceutical companies developed the nicotine patch.In this situation,an understanding of consumer behavior helped to

To recognize and guard against misleading advertising,it is most important to

Jud considers many criteria when purchasing a new mouse for his computer.He wants it to be comfortable,functional,and reflect his personality.He always considers every choice before making a decision.This decision is known as a(n)

What is market segmentation and how does consumer behavior impact it?

Attitudes do not

Some consumers are interested in collecting rather than ____ items,even if the items no longer serve a functional purpose.

Consumer behavior is a static process.

A consumer wants to purchase a new automobile.Having three years of experience as an amateur auto mechanic,she has the ____ to learn as much as possible about her decision.

For many years Excedrin has developed marketing communications that stress how effective it is as a headache medicine.What type of marketing strategy is Excedrin using?

Which consumer decisions might affect the quantity of consumption?

Mike searches carefully for his coffee beans before buying.He has many uses for the coffee after purchasing.He makes coffee,coffee ice cream,and coffee cake.After using the coffee,Nate uses the grinds in the garden.Mike's behavior is an example of consumer behavior as a

How can studying consumer behavior help marketers?

What are reference groups and how do they influence consumer decision making?

What are the different phases of the consumer behavior process and how do they relate to each other?

A retailer gives cash or credit toward a better video game in return for a customer's older game.This transaction is known as

Consumer behavior is the totality of consumers' decisions with respect to the acquisition,consumption,and disposition of goods,services,time,and ideas by human decision-making units over time.

How does consumer behavior impact the development of products or services? Give an illustration.

Each household spends on average $138 per day on goods in services (U.S.average).

What are some motivations behind consumers' decisions about whether to acquire,use,or dispose of an offering?

Marketing managers must study consumers in order to determine which media vehicles to use for advertising.Which of the following is NOT a media vehicle?