Exam 7: Problem Recognition and Information Search

Research suggests that consumer's degree of search activity is usually quite limited,even for purchases considered important.

Which factors limit the extent of internal information search?

Discuss the advantages and perceived disadvantages of online information searches.

Consumers are likely to recall ____ when they engage in internal search.

When a brand emerges as the leader early in the search process,subsequent information acquisition and evaluation is distorted in favor of that brand.

____ is a critical stage in the decision process because it motivates the consumer to action.

PC Corps realizes that two years is too long for consumers to use a PC before buying a new one.They can stimulate problem recognition earlier by eliciting dissatisfaction with the actual state or by

Speed,user control,and graphics are the key elements of website interactivity for consumers conducting online searches.

It is possible to provide consumers with too much information so they become overloaded.

Explain why the phenomenon of inhibition should be important to marketers.

In order to gain a competitive advantage for a product or a service,marketers need to identify when attributes are

Many consumers might have the desire to wear an expensive watch (e.g.,a Rolex)or buy an expensive car in order to gain the admiration of others.This can be thought of as an example of

What motivates consumers to begin the decision-making process?

Insurance purchases,which require consumers to meet with different agents to collect information about individual policies,are best thought of as an example of

The relationship between involvement and perceived risk is

The major variables that will influence the recall of attribute information might include all of the following except

Online search activity is increasing because namely:

In buying a house,very vivid or salient information,such as selling price,carpet,and the number of bathrooms,might ____ other important information,thus biasing judgment because important information will be ignored.

Inhibition is important for marketers because

Priscilla purchased a house and recalls information such as the selling price,number of bathrooms,and paint color.She does not recall how big her backyard is.This is an example of inhibition.