Exam 7: Problem Recognition and Information Search

Compare and contrast the recall of attributes versus the recall of evaluations.

Involvement and perceived risk are key factors in a consumer's motivation to process information.

The ____ is the consumer's perception of the way things actually are.

If you are in the market to buy a new computer and suddenly see an ad for a particular brand,you will probably determine whether you like the brand at the time you see the ad.This is known as

Consumers can now search online for information from all of the major categories of external searches except

An example of a retrieval cue would be the smiley face in Walmart's ads.

Graduating from college,getting a job,or getting married can change the possessions that we desire to have.This can be best thought of as an example of

Ron did not know much about sofas,but he did know that the more expensive ones were better than the cheaper ones.Ron was using price as

Two types of external searches are prepurchase search and ongoing search.

Buick put out a computer disk with pictures and information about new cars.Buick hoped that by viewing this information,consumers would realize that now might be a good time to buy a car.That is,they hoped consumers would enter into a state of

Discuss the factors that lead to the formation of the ideal state.

Internal information search is

Everything else at the restaurant was fine,but after Kimberly discovered an insect in her soup,she decided not to return.This is an example of how

The ability of consumers to process information as they are viewing it is known as

How do we engage in external information search?

How can the recall of brands have an impact on decision making?

The greater the discrepancy between the ideal state and the actual state,

The ____ is the consumer's perception of the way we want things to be.

Consumers can acquire additional information from outside sources through

____ is a processing bias that alters the nature of recall.