Question 1

____ is (are)a consumer's own perception about what he or she knows relative to others.

Accepted Answer

A)  Objective schemas 
B)  Objective knowledge 
C)  Perceptual position 
D)  Subjective knowledge 
E)  Objective criteria 
A)  Objective schemas 
B)  Objective knowledge 
C)  Perceptual position 
D)  Subjective knowledge 
E)  Objective criteria

Question 2

Why is prototypicality important for recall?

Accepted Answer

Prototypicality refers to the degree to

Question 3

Research has shown that grocery shoppers can remember whether something was expensive or the general size of the package,but they cannot remember numbers.This is an example of the fact that when consumers recall attribute information,it tends to be

Accepted Answer

A)  broad but limited in the number of brands. 
B)  specific to one product category. 
C)  in summary or simplified form. 
D)  in detail. 
E)  only for consumers who have encoded the information under low MAO. 
A)  broad but limited in the number of brands. 
B)  specific to one product category. 
C)  in summary or simplified form. 
D)  in detail. 
E)  only for consumers who have encoded the information under low MAO.

Question 4

Timberland stresses the attribute "sturdiness" in all its global advertising,thereby having the same image in every country.Timberland is trying to make this attribute

Accepted Answer

A)  an affective cue. 
B)  a goal-related cue. 
C)  a new ideal state. 
D)  a salient attribute. 
E)  a support argument. 
A)  an affective cue. 
B)  a goal-related cue. 
C)  a new ideal state. 
D)  a salient attribute. 
E)  a support argument.

Question 5

Every season fashion designers introduce new "in" colors.One autumn green may be an in color,while the next autumn purple may be popular.The fashion industry stimulates consumer problem recognition by

Accepted Answer

A)  creating a new ideal state. 
B)  creating dissatisfaction with consumers' actual state. 
C)  creating new evaluations. 
D)  creating new beliefs. 
E)  repositioning clothing brands. 
A)  creating a new ideal state. 
B)  creating dissatisfaction with consumers' actual state. 
C)  creating new evaluations. 
D)  creating new beliefs. 
E)  repositioning clothing brands.

Question 6

There are two basic types of external search by consumers:

Accepted Answer

A)  prepurchase and ongoing. 
B)  consumptive and disposal. 
C)  short range and long term. 
D)  immediate and medium range. 
E)  iconic and echoic. 
A)  prepurchase and ongoing. 
B)  consumptive and disposal. 
C)  short range and long term. 
D)  immediate and medium range. 
E)  iconic and echoic.

____ is (are)a consumer's own perception about what he or she knows relative to others.

Why is prototypicality important for recall?

Research has shown that grocery shoppers can remember whether something was expensive or the general size of the package,but they cannot remember numbers.This is an example of the fact that when consumers recall attribute information,it tends to be

Timberland stresses the attribute "sturdiness" in all its global advertising,thereby having the same image in every country.Timberland is trying to make this attribute

Every season fashion designers introduce new "in" colors.One autumn green may be an in color,while the next autumn purple may be popular.The fashion industry stimulates consumer problem recognition by

There are two basic types of external search by consumers:

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 7: Problem Recognition and Information Search

____ is (are)a consumer's own perception about what he or she knows relative to others.

Why is prototypicality important for recall?

Research has shown that grocery shoppers can remember whether something was expensive or the general size of the package,but they cannot remember numbers.This is an example of the fact that when consumers recall attribute information,it tends to be

Timberland stresses the attribute "sturdiness" in all its global advertising,thereby having the same image in every country.Timberland is trying to make this attribute

Every season fashion designers introduce new "in" colors.One autumn green may be an in color,while the next autumn purple may be popular.The fashion industry stimulates consumer problem recognition by

There are two basic types of external search by consumers:

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters