Exam 7: Problem Recognition and Information Search

Seeing an ad informing you of the rapidly increasing number of burglaries in your neighborhood awakens you to the need for a burglar alarm.This could best be thought of as

In looking for digital cameras,Kimberly compared offerings first by the number of mega-pixels,then by the optical zoom,and last by the availability of lenses.Kimberly was doing what is best referred to as a

Felicia cannot remember how many miles per gallon her car gets.She does recall it gets very good gas mileage.This is an example of recall of attributes.

Armor All created the category of automotive protectants and is the dominant brand in many countries.This brand is a good example of a

When information is both salient and diagnostic,there is what is known as

Diana hated Leakthrough tents.She could easily remember negative information about the brand,but had a difficult time recalling any positive information she had heard.This is referred to as

A consumer might consistently read computer magazines because of a high degree of enduring involvement.This is an example of

Factors that directly affect the ability to process information might include all of the following except

Confirmation bias refers to the fact that we tend to prefer those brands with which we are familiar.

Recall of ____ involves the recall of information from autobiographical memory.

Because Cathy was about to have triplets,her husband Don was very interested in any baby-related products.This is referred to as

You have just been appointed as manager of advertising and promotions at ABC Computer,which has a new,technologically advanced PC.The problem is that customers are satisfied with their present PCs.What can you do about this problem?

Some consumers fly rather than taking the train,even when train travel is faster and cheaper,simply because they do not consider train travel.This is an example of

A consideration set usually contains

Seeing an apple (for Macintosh)or the Marlboro Man may make it easier for consumers to remember and consider these brands when making a decision.This is best thought of as an example of a(n)____ placing the brand in the consideration set.

It is likely that only a small subset of stored information will be recalled at any one time.Thus,all of the following are internal search issues that would be of interest to consumer researchers except

Both expectations and aspirations influencing ideal state are stimulated by ____ and by aspects of our own culture.

Consumers might have the motivation and ability but not the opportunity to process information.Explain.

Whether targeting real or ideal states,it is important for marketers to ____ in order to avoid the consumer's consideration of other alternatives.

Consumers will search the same information sources no matter what stage of the search process they are in.