Question 1

____ are the sequential steps in the external search process.

Accepted Answer

A)  Acquisition, consumption, and disposal 
B)  Encoding and retrieval 
C)  Orientation, evaluation, and verification 
D)  Retrieval and encoding 
E)  Search and decision 
A)  Acquisition, consumption, and disposal 
B)  Encoding and retrieval 
C)  Orientation, evaluation, and verification 
D)  Retrieval and encoding 
E)  Search and decision

Question 2

Research has clearly shown that consumers can recall ____ even when the opportunity to process is low.

Accepted Answer

A)  concrete cues 
B)  messages not related to aspirations 
C)  messages not related to expectations 
D)  abstract cues 
E)  salient attributes 
A)  concrete cues 
B)  messages not related to aspirations 
C)  messages not related to expectations 
D)  abstract cues 
E)  salient attributes

Question 3

A greater degree of product category expertise and knowledge will ____ an information search.

Accepted Answer

A)  restrict 
B)  decrease 
C)  increase 
D)  lower the evaluation of 
E)  increase the evaluation of 
A)  restrict 
B)  decrease 
C)  increase 
D)  lower the evaluation of 
E)  increase the evaluation of

Question 4

The subset of brands evaluated when making a choice is known as

Accepted Answer

A)  the evaluated group. 
B)  an online judgment group. 
C)  the inert set. 
D)  a consideration set. 
E)  the favored subgroup. 
A)  the evaluated group. 
B)  an online judgment group. 
C)  the inert set. 
D)  a consideration set. 
E)  the favored subgroup.

Question 5

All of the following could be examples of factors that are likely to influence a consumer's perception of the actual state except

Accepted Answer

A)  the depletion of needed products. 
B)  product malfunction. 
C)  hunger. 
D)  a neighbor's aspirations. 
E)  that Mother's Day is tomorrow and you have not bought anything yet. 
A)  the depletion of needed products. 
B)  product malfunction. 
C)  hunger. 
D)  a neighbor's aspirations. 
E)  that Mother's Day is tomorrow and you have not bought anything yet.

Question 6

All of the variables that influence the recall of certain attributes can lead to the ____ for other diagnostic attributes due to limitations in consumers' processing capacity.

Accepted Answer

A)  increased motivation in processing 
B)  increased attention 
C)  inhibition of recall 
D)  decreased motivation in processing 
E)  increased structuring of information 
A)  increased motivation in processing 
B)  increased attention 
C)  inhibition of recall 
D)  decreased motivation in processing 
E)  increased structuring of information

Question 7

Our evaluations tend to form ____ the brand.

Accepted Answer

A)  strong associative links with 
B)  less likely recalled neural networks for 
C)  more easily changed online judgments for 
D)  weaker schemas about 
E)  fewer retrieval cues about 
A)  strong associative links with 
B)  less likely recalled neural networks for 
C)  more easily changed online judgments for 
D)  weaker schemas about 
E)  fewer retrieval cues about

Question 8

If an attribute is salient,it also must be diagnostic.

Accepted Answer

A) True 
 B)False

Question 9

Thirty years ago,consumers did not think much about the performance of their athletic shoes.Today we are continually bombarded with newer and better products that will make us run faster and jump higher.This can best be thought of as an example of marketing creating a new ideal state.

Accepted Answer

A) True 
 B)False

Question 10

Thirty years ago,consumers did not think much about the performance of their athletic shoes.Today we are continually bombarded with newer and better products that will make us run faster and jump higher.This can best be thought of as an example of marketers

Accepted Answer

A)  creating a new actual state. 
B)  creating a new ideal state. 
C)  creating dissatisfaction with the actual state. 
D)  attaching new associations to a schema. 
E)  strengthening existing associations. 
A)  creating a new actual state. 
B)  creating a new ideal state. 
C)  creating dissatisfaction with the actual state. 
D)  attaching new associations to a schema. 
E)  strengthening existing associations.

Question 11

____ help(s)us distinguish objects from one another.

Accepted Answer

A)  Accessibility 
B)  Availability 
C)  External and internal retrieval cues 
D)  Consumption goals 
E)  Diagnostic information 
A)  Accessibility 
B)  Availability 
C)  External and internal retrieval cues 
D)  Consumption goals 
E)  Diagnostic information

Question 12

When Fred sees an ad for a Toyota Camry,he immediately realizes he likes the car.This is an example of online processing.

Accepted Answer

A) True 
 B)False

Question 13

Confirmation bias refers to the fact that

Accepted Answer

A)  we are more likely to recall information that reinforces rather than contradicts our overall beliefs. 
B)  we only like brands with which we are familiar. 
C)  positive information about a brand is most likely to be recalled. 
D)  negative information about a brand is most likely to be recalled. 
E)  diagnostic information about a brand is most likely to be recalled. 
A)  we are more likely to recall information that reinforces rather than contradicts our overall beliefs. 
B)  we only like brands with which we are familiar. 
C)  positive information about a brand is most likely to be recalled. 
D)  negative information about a brand is most likely to be recalled. 
E)  diagnostic information about a brand is most likely to be recalled.

Question 14

Some retail websites encourage consumers to post online reviews of brands.These reviews may be used by other consumers in the early stages of consumer decision making.

Accepted Answer

A) True 
 B)False

Question 15

DEF tires have an advantage over other tires in an attribute,which is not very salient in the minds of consumers right now.You have been hired as a consultant to tackle this challenging problem.What should DEF tires do?

Accepted Answer

DEF Tires can tackle the challenge of pr

Question 16

Enduring involvement is

Accepted Answer

A)  a high level of ongoing response over time. 
B)  affective responses to specific brands. 
C)  the long-term perceptual response to involvement. 
D)  the long-term cognitive effects of involvement in a product category. 
E)  a perceptual framework that is particularly resistant to change. 
A)  a high level of ongoing response over time. 
B)  affective responses to specific brands. 
C)  the long-term perceptual response to involvement. 
D)  the long-term cognitive effects of involvement in a product category. 
E)  a perceptual framework that is particularly resistant to change.

Question 17

Factors that directly affect the opportunity to process information might include all of the following except

Accepted Answer

A)  the consumers' cognitive abilities. 
B)  the number of retail outlets or dealers. 
C)  the attribute information available about each brand. 
D)  the information format. 
E)  time availability. 
A)  the consumers' cognitive abilities. 
B)  the number of retail outlets or dealers. 
C)  the attribute information available about each brand. 
D)  the information format. 
E)  time availability.

Question 18

Where can we engage in an external search for information?

Accepted Answer

An external search for information can b

Question 19

Global brands such as Sony,IBM,McDonald's,Mercedes,and Coca-Cola are more likely to be in many consumers' consideration set primarily because of

Accepted Answer

A)  cognitive dissonance. 
B)  brand image. 
C)  brand associations. 
D)  neutral attitudes. 
E)  brand familiarity. 
A)  cognitive dissonance. 
B)  brand image. 
C)  brand associations. 
D)  neutral attitudes. 
E)  brand familiarity.

Question 20

Typically,the next step in consumer decision making after problem recognition is

Accepted Answer

A)  external information search. 
B)  prepurchase intentions. 
C)  brand choice. 
D)  behavior. 
E)  internal information search. 
A)  external information search. 
B)  prepurchase intentions. 
C)  brand choice. 
D)  behavior. 
E)  internal information search.

____ are the sequential steps in the external search process.

Research has clearly shown that consumers can recall ____ even when the opportunity to process is low.

A greater degree of product category expertise and knowledge will ____ an information search.

The subset of brands evaluated when making a choice is known as

All of the following could be examples of factors that are likely to influence a consumer's perception of the actual state except

All of the variables that influence the recall of certain attributes can lead to the ____ for other diagnostic attributes due to limitations in consumers' processing capacity.

Our evaluations tend to form ____ the brand.

If an attribute is salient,it also must be diagnostic.

Thirty years ago,consumers did not think much about the performance of their athletic shoes.Today we are continually bombarded with newer and better products that will make us run faster and jump higher.This can best be thought of as an example of marketing creating a new ideal state.

Thirty years ago,consumers did not think much about the performance of their athletic shoes.Today we are continually bombarded with newer and better products that will make us run faster and jump higher.This can best be thought of as an example of marketers

____ help(s)us distinguish objects from one another.

When Fred sees an ad for a Toyota Camry,he immediately realizes he likes the car.This is an example of online processing.

Confirmation bias refers to the fact that

Some retail websites encourage consumers to post online reviews of brands.These reviews may be used by other consumers in the early stages of consumer decision making.

DEF tires have an advantage over other tires in an attribute,which is not very salient in the minds of consumers right now.You have been hired as a consultant to tackle this challenging problem.What should DEF tires do?

Enduring involvement is

Factors that directly affect the opportunity to process information might include all of the following except

Where can we engage in an external search for information?

Global brands such as Sony,IBM,McDonald's,Mercedes,and Coca-Cola are more likely to be in many consumers' consideration set primarily because of

Typically,the next step in consumer decision making after problem recognition is

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 7: Problem Recognition and Information Search

____ are the sequential steps in the external search process.

Research has clearly shown that consumers can recall ____ even when the opportunity to process is low.

A greater degree of product category expertise and knowledge will ____ an information search.

The subset of brands evaluated when making a choice is known as

All of the following could be examples of factors that are likely to influence a consumer's perception of the actual state except

All of the variables that influence the recall of certain attributes can lead to the ____ for other diagnostic attributes due to limitations in consumers' processing capacity.

Our evaluations tend to form ____ the brand.

If an attribute is salient,it also must be diagnostic.

Thirty years ago,consumers did not think much about the performance of their athletic shoes.Today we are continually bombarded with newer and better products that will make us run faster and jump higher.This can best be thought of as an example of marketing creating a new ideal state.

Thirty years ago,consumers did not think much about the performance of their athletic shoes.Today we are continually bombarded with newer and better products that will make us run faster and jump higher.This can best be thought of as an example of marketers

____ help(s)us distinguish objects from one another.

When Fred sees an ad for a Toyota Camry,he immediately realizes he likes the car.This is an example of online processing.

Confirmation bias refers to the fact that

Some retail websites encourage consumers to post online reviews of brands.These reviews may be used by other consumers in the early stages of consumer decision making.

DEF tires have an advantage over other tires in an attribute,which is not very salient in the minds of consumers right now.You have been hired as a consultant to tackle this challenging problem.What should DEF tires do?

Enduring involvement is

Factors that directly affect the opportunity to process information might include all of the following except

Where can we engage in an external search for information?

Global brands such as Sony,IBM,McDonald's,Mercedes,and Coca-Cola are more likely to be in many consumers' consideration set primarily because of

Typically,the next step in consumer decision making after problem recognition is

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters