Question 1

Outline the major characteristics of the African American population that are relevant to consumer behavior.

Accepted Answer

The African American population in the U

Question 2

Acculturated Hispanic Americans are those who

Accepted Answer

A)  speak mostly Spanish but have adopted some regional U.S. customs. 
B)  speak mostly English and have a high level of assimilation. 
C)  can function in either English or Spanish. 
D)  have not adapted but forgotten tradition. 
E)  have consumption patterns that are altered by advertising. 
A)  speak mostly Spanish but have adopted some regional U.S. customs. 
B)  speak mostly English and have a high level of assimilation. 
C)  can function in either English or Spanish. 
D)  have not adapted but forgotten tradition. 
E)  have consumption patterns that are altered by advertising.

Question 3

India has a diverse ethnic population with approximately 20 different languages being spoken there.

Accepted Answer

A) True 
 B)False

Question 4

____ refers to a biological state whereas ____ reflects a person's preference for certain behaviors.

Accepted Answer

A)  Androgyny / self-assertion 
B)  Gender / sexual orientation 
C)  Self-assertion / androgyny 
D)  Sexual orientation / sex 
E)  Communality / agentic 
A)  Androgyny / self-assertion 
B)  Gender / sexual orientation 
C)  Self-assertion / androgyny 
D)  Sexual orientation / sex 
E)  Communality / agentic

Question 5

Boomerang kids are those who emulate the Australian culture.

Accepted Answer

A) True 
 B)False

Question 6

The median age of African Americans who live in the United States is older than the median age of the overall U.S.population.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following best describes Generation X's consumer behavior?

Accepted Answer

A)  They like to take time to research products and customized them to their own taste. 
B)  They watch less TV than any other age group does. 
C)  They like to own cutting-edge technology. 
D)  If living with their parents, they may influence family decisions to expand or remodel the house. 
E)  All of these choices are consumer behaviors of Xers. 
A)  They like to take time to research products and customized them to their own taste. 
B)  They watch less TV than any other age group does. 
C)  They like to own cutting-edge technology. 
D)  If living with their parents, they may influence family decisions to expand or remodel the house. 
E)  All of these choices are consumer behaviors of Xers.

Question 8

Individuals may be androgynous,having both masculine and feminine traits.

Accepted Answer

A) True 
 B)False

Question 9

Marketers segment people by age because people of the same age are often going through similar life experiences.

Accepted Answer

A) True 
 B)False

Question 10

Socializing is one of the major reasons teens like to shop.

Accepted Answer

A) True 
 B)False

Question 11

Asian American consumers are more likely to ____ when shopping than the general population.

Accepted Answer

A)  patronize discount stores 
B)  check products and prices on the Internet before purchasing 
C)  buy products without considering their value 
D)  respond to multicultural advertising 
E)  have a low degree of computer literacy 
A)  patronize discount stores 
B)  check products and prices on the Internet before purchasing 
C)  buy products without considering their value 
D)  respond to multicultural advertising 
E)  have a low degree of computer literacy

Question 12

Why might it be difficult to target Asian Americans as a single market?

Accepted Answer

Targeting Asian Americans as a single ma

Question 13

At the present,the majority of the U.S.population can trace its ancestry back to

Accepted Answer

A)  Oceana. 
B)  Africa. 
C)  Europe. 
D)  Latin America. 
E)  Asia. 
A)  Oceana. 
B)  Africa. 
C)  Europe. 
D)  Latin America. 
E)  Asia.

Question 14

The baby boomers are those who were born between

Accepted Answer

A)  1906 and 1924. 
B)  1966 and 1984. 
C)  1926 and 1944. 
D)  1946 and 1964. 
E)  World War I and World War II. 
A)  1906 and 1924. 
B)  1966 and 1984. 
C)  1926 and 1944. 
D)  1946 and 1964. 
E)  World War I and World War II.

Question 15

Teen tastes

Accepted Answer

A)  surprisingly change more slowly than the rest of the population. 
B)  can change very rapidly. 
C)  are set by the age of 12. 
D)  vary in six stages. 
E)  are easily influenced by younger children. 
A)  surprisingly change more slowly than the rest of the population. 
B)  can change very rapidly. 
C)  are set by the age of 12. 
D)  vary in six stages. 
E)  are easily influenced by younger children.

Question 16

Xers find success and achievement by

Accepted Answer

A)  being at the very cutting edge of technology. 
B)  investing in the stock market. 
C)  trying to change the world. 
D)  being rebellious. 
E)  climbing the corporate ladder. 
A)  being at the very cutting edge of technology. 
B)  investing in the stock market. 
C)  trying to change the world. 
D)  being rebellious. 
E)  climbing the corporate ladder.

Question 17

What is one caveat about advertising to teens through a company website?

Accepted Answer

A)  Teens are not likely to use the Internet. 
B)  Teens tend not to be loyal to an individual site unless there is a specific appeal. 
C)  TV is a better medium for reaching teens. 
D)  Teens use the Internet primarily for accessing Facebook and other social networking sites. 
E)  There is no reason to be wary of advertising to teens through a company website. 
A)  Teens are not likely to use the Internet. 
B)  Teens tend not to be loyal to an individual site unless there is a specific appeal. 
C)  TV is a better medium for reaching teens. 
D)  Teens use the Internet primarily for accessing Facebook and other social networking sites. 
E)  There is no reason to be wary of advertising to teens through a company website.

Question 18

Clustering systems,such as PRIZM NE and Mosaic,are especially helpful for all of the following marketing tasks except

Accepted Answer

A)  finding new customers. 
B)  developing new products. 
C)  buying advertising. 
D)  finding universal needs and wants. 
E)  locating store sites. 
A)  finding new customers. 
B)  developing new products. 
C)  buying advertising. 
D)  finding universal needs and wants. 
E)  locating store sites.

Question 19

Compare and contrast ethnicity and acculturation.

Accepted Answer

Ethnicity and acculturation are two rela

Question 20

Which of the following is not a characteristic of African American consumers?

Accepted Answer

A)  They are a large and diverse group. 
B)  They have more single-parent families headed by women than the general public. 
C)  More than half of their population is located in the Southern states. 
D)  They are more likely to live in rural areas than urban areas. 
E)  Their median age is younger than that of the general U.S. population. 
A)  They are a large and diverse group. 
B)  They have more single-parent families headed by women than the general public. 
C)  More than half of their population is located in the Southern states. 
D)  They are more likely to live in rural areas than urban areas. 
E)  Their median age is younger than that of the general U.S. population.

Outline the major characteristics of the African American population that are relevant to consumer behavior.

Acculturated Hispanic Americans are those who

India has a diverse ethnic population with approximately 20 different languages being spoken there.

refers to a biological state whereas reflects a person's preference for certain behaviors.

Boomerang kids are those who emulate the Australian culture.

The median age of African Americans who live in the United States is older than the median age of the overall U.S.population.

Which of the following best describes Generation X's consumer behavior?

Individuals may be androgynous,having both masculine and feminine traits.

Marketers segment people by age because people of the same age are often going through similar life experiences.

Socializing is one of the major reasons teens like to shop.

Asian American consumers are more likely to ____ when shopping than the general population.

Why might it be difficult to target Asian Americans as a single market?

At the present,the majority of the U.S.population can trace its ancestry back to

The baby boomers are those who were born between

Teen tastes

Xers find success and achievement by

What is one caveat about advertising to teens through a company website?

Clustering systems,such as PRIZM NE and Mosaic,are especially helpful for all of the following marketing tasks except

Compare and contrast ethnicity and acculturation.

Which of the following is not a characteristic of African American consumers?

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 12: Consumer Diversity

Outline the major characteristics of the African American population that are relevant to consumer behavior.

Acculturated Hispanic Americans are those who

India has a diverse ethnic population with approximately 20 different languages being spoken there.

____ refers to a biological state whereas ____ reflects a person's preference for certain behaviors.

Boomerang kids are those who emulate the Australian culture.

The median age of African Americans who live in the United States is older than the median age of the overall U.S.population.

Which of the following best describes Generation X's consumer behavior?

Individuals may be androgynous,having both masculine and feminine traits.

Marketers segment people by age because people of the same age are often going through similar life experiences.

Socializing is one of the major reasons teens like to shop.

Asian American consumers are more likely to ____ when shopping than the general population.

Why might it be difficult to target Asian Americans as a single market?

At the present,the majority of the U.S.population can trace its ancestry back to

The baby boomers are those who were born between

Teen tastes

Xers find success and achievement by

What is one caveat about advertising to teens through a company website?

Clustering systems,such as PRIZM NE and Mosaic,are especially helpful for all of the following marketing tasks except

Compare and contrast ethnicity and acculturation.

Which of the following is not a characteristic of African American consumers?

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

refers to a biological state whereas reflects a person's preference for certain behaviors.