Question 1

Learning to adapt to a new culture is termed

Accepted Answer

A)  homophily. 
B)  ethnocentrism. 
C)  ethnicization. 
D)  acculturation. 
E)  cultural adoption. 
A)  homophily. 
B)  ethnocentrism. 
C)  ethnicization. 
D)  acculturation. 
E)  cultural adoption.

Question 2

Why do marketers target specific age cohorts?

Accepted Answer

Marketers target specific age cohorts be

Question 3

High-rise urban districts with affluent consumers are similar in Los Angeles,San Francisco,Chicago,and New York.These consumers eat at similar restaurants,read similar magazines,and have similar political views.This is an example of how,because clusters are ____,consumers in different parts of the country can be grouped together.

Accepted Answer

A)  heterogeneous 
B)  based on common characteristics 
C)  statistically different 
D)  regionally distinct 
E)  well organized, especially by PRIZM 
A)  heterogeneous 
B)  based on common characteristics 
C)  statistically different 
D)  regionally distinct 
E)  well organized, especially by PRIZM

Question 4

How is accommodation theory important for marketing to ethnic subcultures?

Accepted Answer

Accommodation theory is a communication

Question 5

The Southwest derives its distinctive regional character primarily from the fact that

Accepted Answer

A)  it is a part of the United States. 
B)  large quantities of chili peppers are grown there. 
C)  the cities are relatively small. 
D)  it was originally part of Mexico. 
E)  it is distant from the north central states. 
A)  it is a part of the United States. 
B)  large quantities of chili peppers are grown there. 
C)  the cities are relatively small. 
D)  it was originally part of Mexico. 
E)  it is distant from the north central states.

Question 6

Which of the statements about Generation Y's shopping behavior is not true?

Accepted Answer

A)  Teens tend to shop more on weekends. 
B)  Friends are a major source of information about products. 
C)  Males tend to shop more than females. 
D)  A major shopping motive for teens is socializing. 
E)  Teens now shop more for themselves than previous generations. 
A)  Teens tend to shop more on weekends. 
B)  Friends are a major source of information about products. 
C)  Males tend to shop more than females. 
D)  A major shopping motive for teens is socializing. 
E)  Teens now shop more for themselves than previous generations.

Question 7

Generation Y "Millennials" consists of consumers born between the years 1980 through 1994.

Accepted Answer

A) True 
 B)False

Question 8

How are boomerang kids different from other GenXers in terms of consumption?

Accepted Answer

"Boomerang kids" is a term often used to

Question 9

Outline the major characteristics of the Asian American population that are relevant to consumer behavior.

Accepted Answer

The Asian American population is a diver

Question 10

People of the same age ____,which leads to similar consumption patterns.

Accepted Answer

A)  have similar tastes 
B)  share many common symbols and memories 
C)  have similar motivation levels 
D)  have the same attention levels 
E)  are of the same social class 
A)  have similar tastes 
B)  share many common symbols and memories 
C)  have similar motivation levels 
D)  have the same attention levels 
E)  are of the same social class

Question 11

Since Hispanics are concentrated in urban areas and share a common language,they

Accepted Answer

A)  have more homogenous characteristics than the rest of the population. 
B)  have less homogenous characteristics than the rest of the population. 
C)  have a higher ability to process media messages. 
D)  can be targeted through the use of Spanish-language media. 
E)  have a higher feeling of personal relevance of commonly purchased products than the population as a whole. 
A)  have more homogenous characteristics than the rest of the population. 
B)  have less homogenous characteristics than the rest of the population. 
C)  have a higher ability to process media messages. 
D)  can be targeted through the use of Spanish-language media. 
E)  have a higher feeling of personal relevance of commonly purchased products than the population as a whole.

Question 12

Chico's,a retail clothing chain,has grown to more than 600 stores by

Accepted Answer

A)  providing trendy clothes to teenagers. 
B)  appealing to younger consumers by stocking denim clothing. 
C)  focusing on sportswear for men. 
D)  specializing in clothing for overweight and tall men. 
E)  specializing in loose-fitting casual clothing for women baby boomers. 
A)  providing trendy clothes to teenagers. 
B)  appealing to younger consumers by stocking denim clothing. 
C)  focusing on sportswear for men. 
D)  specializing in clothing for overweight and tall men. 
E)  specializing in loose-fitting casual clothing for women baby boomers.

Question 13

Individuals who were born between 1965 and 1979 have commonly been referred to as

Accepted Answer

A)  the baby boomer generation. 
B)  the savvy skidders. 
C)  Generation X. 
D)  Generation Z. 
E)  Tweens. 
A)  the baby boomer generation. 
B)  the savvy skidders. 
C)  Generation X. 
D)  Generation Z. 
E)  Tweens.

Question 14

In marketing Pampers disposable diapers,Procter & Gamble developed different versions of a TV ad to account for variations in language and accent in different regions of the German-speaking world.This is an example of marketers appealing to

Accepted Answer

A)  consumption patterns, as affected by the region of a country. 
B)  disposal patterns, as affected by income level. 
C)  attention to acquisition, as affected by distribution. 
D)  communication patterns, as affected by the region of a country. 
E)  ethnicity to impact motivation to process information. 
A)  consumption patterns, as affected by the region of a country. 
B)  disposal patterns, as affected by income level. 
C)  attention to acquisition, as affected by distribution. 
D)  communication patterns, as affected by the region of a country. 
E)  ethnicity to impact motivation to process information.

Question 15

Generation Xers are stereotyped as

Accepted Answer

A)  idealistic. 
B)  ambitious. 
C)  conservative. 
D)  apathetic slackers. 
E)  materialistic. 
A)  idealistic. 
B)  ambitious. 
C)  conservative. 
D)  apathetic slackers. 
E)  materialistic.

Question 16

Twenty-seven percent of teens have developed cosmetic brand loyalties by age 15.

Accepted Answer

A) True 
 B)False

Question 17

Denmark is a more feminine culture than the United States.

Accepted Answer

A) True 
 B)False

Question 18

In Thailand,northern consumers,particularly near the Cambodian and Burmese borders,differ in their food preferences from consumers who live in the central plains,including Bangkok,and those in the southern regions on the seacoast.This is best thought of as an example of how

Accepted Answer

A)  repeat purchasing is affected by the level of cognition. 
B)  disposal patterns are affected by income level. 
C)  consumption patterns are affected by the region of a country. 
D)  attention to acquisition is affected by distribution. 
E)  ethnicity impacts motivation to process information. 
A)  repeat purchasing is affected by the level of cognition. 
B)  disposal patterns are affected by income level. 
C)  consumption patterns are affected by the region of a country. 
D)  attention to acquisition is affected by distribution. 
E)  ethnicity impacts motivation to process information.

Question 19

You have just been hired as a brand manager of a bottled water company to market to the various Hispanic subcultures in the United States.Make up a marketing plan that accounts for the differences in these various segments.

Accepted Answer

To effectively market to the various His

Question 20

Multicultural marketing is a strategy to

Accepted Answer

A)  appeal to a variety of cultures at the same time. 
B)  target each subculture with a different marketing campaign. 
C)  globalize marketing, assuming that there are no cultural differences. 
D)  cluster across national boundaries. 
E)  cluster within national boundaries. 
A)  appeal to a variety of cultures at the same time. 
B)  target each subculture with a different marketing campaign. 
C)  globalize marketing, assuming that there are no cultural differences. 
D)  cluster across national boundaries. 
E)  cluster within national boundaries.

Learning to adapt to a new culture is termed

Why do marketers target specific age cohorts?

How is accommodation theory important for marketing to ethnic subcultures?

The Southwest derives its distinctive regional character primarily from the fact that

Which of the statements about Generation Y's shopping behavior is not true?

Generation Y "Millennials" consists of consumers born between the years 1980 through 1994.

How are boomerang kids different from other GenXers in terms of consumption?

Outline the major characteristics of the Asian American population that are relevant to consumer behavior.

People of the same age ____,which leads to similar consumption patterns.

Since Hispanics are concentrated in urban areas and share a common language,they

Chico's,a retail clothing chain,has grown to more than 600 stores by

Individuals who were born between 1965 and 1979 have commonly been referred to as

In marketing Pampers disposable diapers,Procter & Gamble developed different versions of a TV ad to account for variations in language and accent in different regions of the German-speaking world.This is an example of marketers appealing to

Generation Xers are stereotyped as

Twenty-seven percent of teens have developed cosmetic brand loyalties by age 15.

Denmark is a more feminine culture than the United States.

In Thailand,northern consumers,particularly near the Cambodian and Burmese borders,differ in their food preferences from consumers who live in the central plains,including Bangkok,and those in the southern regions on the seacoast.This is best thought of as an example of how

You have just been hired as a brand manager of a bottled water company to market to the various Hispanic subcultures in the United States.Make up a marketing plan that accounts for the differences in these various segments.

Multicultural marketing is a strategy to

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 12: Consumer Diversity

Learning to adapt to a new culture is termed

Why do marketers target specific age cohorts?

How is accommodation theory important for marketing to ethnic subcultures?

The Southwest derives its distinctive regional character primarily from the fact that

Which of the statements about Generation Y's shopping behavior is not true?

Generation Y "Millennials" consists of consumers born between the years 1980 through 1994.

How are boomerang kids different from other GenXers in terms of consumption?

Outline the major characteristics of the Asian American population that are relevant to consumer behavior.

People of the same age ____,which leads to similar consumption patterns.

Since Hispanics are concentrated in urban areas and share a common language,they

Chico's,a retail clothing chain,has grown to more than 600 stores by

Individuals who were born between 1965 and 1979 have commonly been referred to as

In marketing Pampers disposable diapers,Procter & Gamble developed different versions of a TV ad to account for variations in language and accent in different regions of the German-speaking world.This is an example of marketers appealing to

Generation Xers are stereotyped as

Twenty-seven percent of teens have developed cosmetic brand loyalties by age 15.

Denmark is a more feminine culture than the United States.

In Thailand,northern consumers,particularly near the Cambodian and Burmese borders,differ in their food preferences from consumers who live in the central plains,including Bangkok,and those in the southern regions on the seacoast.This is best thought of as an example of how

You have just been hired as a brand manager of a bottled water company to market to the various Hispanic subcultures in the United States.Make up a marketing plan that accounts for the differences in these various segments.

Multicultural marketing is a strategy to

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters