Question 1

Agentic goals are those

Accepted Answer

A)  of idealism and impracticality. 
B)  of realism and relentless practicality. 
C)  emphasizing hedonism and the pursuit of happiness. 
D)  that stress mastery, self-assertiveness, and self-efficacy. 
E)  of affiliation and fostering harmonious relations with others. 
A)  of idealism and impracticality. 
B)  of realism and relentless practicality. 
C)  emphasizing hedonism and the pursuit of happiness. 
D)  that stress mastery, self-assertiveness, and self-efficacy. 
E)  of affiliation and fostering harmonious relations with others.

Question 2

General Mills recently introduced a new cereal called Bunuelitos specifically for Hispanic consumers.This is best thought of as an example of

Accepted Answer

A)  marketing communications that are targeted to the Hispanic consumer. 
B)  an appeal to the husband-dominated decision making of the Hispanic consumer. 
C)  product development to satisfy the needs of the Hispanic consumer. 
D)  a brand name that will increase central-route processing of Hispanic consumers. 
E)  an appeal to the wife-dominated decision making of the Hispanic consumer. 
A)  marketing communications that are targeted to the Hispanic consumer. 
B)  an appeal to the husband-dominated decision making of the Hispanic consumer. 
C)  product development to satisfy the needs of the Hispanic consumer. 
D)  a brand name that will increase central-route processing of Hispanic consumers. 
E)  an appeal to the wife-dominated decision making of the Hispanic consumer.

Question 3

Anheuser-Busch uses Hispanic actors,as well as both Spanish and English language in its ads that are targeting Hispanic consumers.This is an example of a company using ____ to appeal to a target market.

Accepted Answer

A)  multicultural marketing 
B)  ethnocentric marketing 
C)  ethnic stereotypes 
D)  accommodation theory 
E)  subcultural bias 
A)  multicultural marketing 
B)  ethnocentric marketing 
C)  ethnic stereotypes 
D)  accommodation theory 
E)  subcultural bias

Question 4

Because teens are so similar across the world,marketers do not need to consider localized culture.

Accepted Answer

A) True 
 B)False

Question 5

During their teen years,individuals

Accepted Answer

A)  always rebel. 
B)  are thinking of stability in their lives. 
C)  think about starting families. 
D)  strive to develop a distinct identity. 
E)  are less influenced by peers than they will be later in life. 
A)  always rebel. 
B)  are thinking of stability in their lives. 
C)  think about starting families. 
D)  strive to develop a distinct identity. 
E)  are less influenced by peers than they will be later in life.

Question 6

____ are dutiful and conforming,seeking a rewarding family life and upholding traditional values.

Accepted Answer

A)  Upholders 
B)  Lonesome lazers 
C)  Thrills and chills 
D)  Bootstrappers 
E)  Resigned 
A)  Upholders 
B)  Lonesome lazers 
C)  Thrills and chills 
D)  Bootstrappers 
E)  Resigned

Question 7

Boomerang kids are

Accepted Answer

A)  Xers who have reverted to jobs that their parents would not consider doing. 
B)  parents who are living with their children and thus have more discretionary income. 
C)  Xers who live with their parents. 
D)  baby boomers who have plateaued and even taken a U-turn in their career paths. 
E)  children of the high-discretionary income group who have rebelled but have then returned to the nest. 
A)  Xers who have reverted to jobs that their parents would not consider doing. 
B)  parents who are living with their children and thus have more discretionary income. 
C)  Xers who live with their parents. 
D)  baby boomers who have plateaued and even taken a U-turn in their career paths. 
E)  children of the high-discretionary income group who have rebelled but have then returned to the nest.

Question 8

African Americans often buy premium brands to make a statement about themselves.

Accepted Answer

A) True 
 B)False

Question 9

Tejano music,an accordion-based style of polka that originated in the Rio Grande valley in the late 1800s,is very popular with Hispanic consumers in the Southwest and in California.All of the following are external factors that could influence these tastes except

Accepted Answer

A)  ethnicity. 
B)  culture. 
C)  gender. 
D)  region. 
E)  reference group. 
A)  ethnicity. 
B)  culture. 
C)  gender. 
D)  region. 
E)  reference group.

Question 10

Discuss the differences in men's and women's acquisition and consumption behaviors.

Accepted Answer

Men and women often have different acqui

Question 11

Generation X consumers are more likely to own homes than Baby Boomer consumers.

Accepted Answer

A) True 
 B)False

Question 12

In the United Kingdom and Asia,teens are more likely to ____ than their parents' generation.

Accepted Answer

A)  buy generic brands 
B)  be career minded 
C)  process advertising information 
D)  process packaging information 
E)  use credit cards 
A)  buy generic brands 
B)  be career minded 
C)  process advertising information 
D)  process packaging information 
E)  use credit cards

Question 13

In Thailand,more than 80% of the population is of Thai origin,but sizable subcultures flourish.

Accepted Answer

A) True 
 B)False

Question 14

How does clustering help marketers to better fulfill customer needs?

Accepted Answer

Clustering is a technique used in data a

Question 15

Teenagers in the ____ segment have low expectations of the future and material success,and are alienated from society.

Accepted Answer

A)  upholders 
B)  lonesome lazers 
C)  thrills and chills 
D)  bootstrappers 
E)  resigned 
A)  upholders 
B)  lonesome lazers 
C)  thrills and chills 
D)  bootstrappers 
E)  resigned

Question 16

Systems such as Mosaic and PRIZM NE group areas and neighborhoods into more precise clusters based on

Accepted Answer

A)  the size of the area. 
B)  the contiguity of the areas. 
C)  the ease of collecting data in the areas. 
D)  consumption and demographic characteristics. 
E)  advertising expenditures. 
A)  the size of the area. 
B)  the contiguity of the areas. 
C)  the ease of collecting data in the areas. 
D)  consumption and demographic characteristics. 
E)  advertising expenditures.

Question 17

In Kodak magazine ads,pictures of children of many different ethnic groups and cultural backgrounds are shown posing together.This is an example of

Accepted Answer

A)  acculturation marketing. 
B)  ethnocentric marketing. 
C)  multicultural marketing. 
D)  subcultural marketing. 
E)  ethnographic marketing. 
A)  acculturation marketing. 
B)  ethnocentric marketing. 
C)  multicultural marketing. 
D)  subcultural marketing. 
E)  ethnographic marketing.

Question 18

Clustering techniques are based on the principle that

Accepted Answer

A)  external factors can have a big impact on consumer behavior. 
B)  consumers in the same neighborhood tend to buy the same products and services. 
C)  ethnicity exerts a strong influence on the shopping behavior of consumers for products and services. 
D)  culture exerts a strong influence on the shopping behavior of consumers for products and services. 
E)  internal factors can have a big impact on consumer behavior. 
A)  external factors can have a big impact on consumer behavior. 
B)  consumers in the same neighborhood tend to buy the same products and services. 
C)  ethnicity exerts a strong influence on the shopping behavior of consumers for products and services. 
D)  culture exerts a strong influence on the shopping behavior of consumers for products and services. 
E)  internal factors can have a big impact on consumer behavior.

Question 19

Because of the close proximity in which people live and work,residents in one area can often

Accepted Answer

A)  develop similar patterns of purchasing behavior. 
B)  have low levels of homophily. 
C)  have similar levels of price sensitivity. 
D)  develop the same commuting patterns. 
E)  develop schemas that reflect different parts of the country. 
A)  develop similar patterns of purchasing behavior. 
B)  have low levels of homophily. 
C)  have similar levels of price sensitivity. 
D)  develop the same commuting patterns. 
E)  develop schemas that reflect different parts of the country.

Question 20

The primary benefit of clusters is that they allow marketers to

Accepted Answer

A)  raise the ability of consumers to process information. 
B)  change the decision-making processes of consumers. 
C)  segment and target consumers more effectively. 
D)  reach a wider area of consumers by advertising. 
E)  encourage the peripheral processing of marketing communications. 
A)  raise the ability of consumers to process information. 
B)  change the decision-making processes of consumers. 
C)  segment and target consumers more effectively. 
D)  reach a wider area of consumers by advertising. 
E)  encourage the peripheral processing of marketing communications.

Agentic goals are those

General Mills recently introduced a new cereal called Bunuelitos specifically for Hispanic consumers.This is best thought of as an example of

Anheuser-Busch uses Hispanic actors,as well as both Spanish and English language in its ads that are targeting Hispanic consumers.This is an example of a company using ____ to appeal to a target market.

Because teens are so similar across the world,marketers do not need to consider localized culture.

During their teen years,individuals

____ are dutiful and conforming,seeking a rewarding family life and upholding traditional values.

Boomerang kids are

African Americans often buy premium brands to make a statement about themselves.

Tejano music,an accordion-based style of polka that originated in the Rio Grande valley in the late 1800s,is very popular with Hispanic consumers in the Southwest and in California.All of the following are external factors that could influence these tastes except

Discuss the differences in men's and women's acquisition and consumption behaviors.

Generation X consumers are more likely to own homes than Baby Boomer consumers.

In the United Kingdom and Asia,teens are more likely to ____ than their parents' generation.

In Thailand,more than 80% of the population is of Thai origin,but sizable subcultures flourish.

How does clustering help marketers to better fulfill customer needs?

Teenagers in the ____ segment have low expectations of the future and material success,and are alienated from society.

Systems such as Mosaic and PRIZM NE group areas and neighborhoods into more precise clusters based on

In Kodak magazine ads,pictures of children of many different ethnic groups and cultural backgrounds are shown posing together.This is an example of

Clustering techniques are based on the principle that

Because of the close proximity in which people live and work,residents in one area can often

The primary benefit of clusters is that they allow marketers to

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 12: Consumer Diversity

Agentic goals are those

General Mills recently introduced a new cereal called Bunuelitos specifically for Hispanic consumers.This is best thought of as an example of

Anheuser-Busch uses Hispanic actors,as well as both Spanish and English language in its ads that are targeting Hispanic consumers.This is an example of a company using ____ to appeal to a target market.

Because teens are so similar across the world,marketers do not need to consider localized culture.

During their teen years,individuals

____ are dutiful and conforming,seeking a rewarding family life and upholding traditional values.

Boomerang kids are

African Americans often buy premium brands to make a statement about themselves.

Tejano music,an accordion-based style of polka that originated in the Rio Grande valley in the late 1800s,is very popular with Hispanic consumers in the Southwest and in California.All of the following are external factors that could influence these tastes except

Discuss the differences in men's and women's acquisition and consumption behaviors.

Generation X consumers are more likely to own homes than Baby Boomer consumers.

In the United Kingdom and Asia,teens are more likely to ____ than their parents' generation.

In Thailand,more than 80% of the population is of Thai origin,but sizable subcultures flourish.

How does clustering help marketers to better fulfill customer needs?

Teenagers in the ____ segment have low expectations of the future and material success,and are alienated from society.

Systems such as Mosaic and PRIZM NE group areas and neighborhoods into more precise clusters based on

In Kodak magazine ads,pictures of children of many different ethnic groups and cultural backgrounds are shown posing together.This is an example of

Clustering techniques are based on the principle that

Because of the close proximity in which people live and work,residents in one area can often

The primary benefit of clusters is that they allow marketers to

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters