Question 1

Hardware stores now advertise to women and body care products are aimed at men.This is an example of how products

Accepted Answer

A)  have become more sex-typed over time. 
B)  are mostly strictly sex-typed. 
C)  are almost never sex-typed. 
D)  have become less sex-typed. 
E)  are sex typed, but only in the durable product category. 
A)  have become more sex-typed over time. 
B)  are mostly strictly sex-typed. 
C)  are almost never sex-typed. 
D)  have become less sex-typed. 
E)  are sex typed, but only in the durable product category.

Question 2

At age 28,Bill has a part-time job and lives with his parents.Bill could be considered as one of the

Accepted Answer

A)  home stayers. 
B)  boomerang kids. 
C)  home Xers. 
D)  refilled nesters. 
E)  returned Xers. 
A)  home stayers. 
B)  boomerang kids. 
C)  home Xers. 
D)  refilled nesters. 
E)  returned Xers.

Question 3

Drinking alcohol and smoking are not allowed in strict Muslim countries.This is an example of how

Accepted Answer

A)  countries forbid certain types of products. 
B)  tastes affect consumption. 
C)  advertising affects acquisition. 
D)  habitual purchasing affects long-run consumption of certain products. 
E)  demographics affect the purchase of certain products. 
A)  countries forbid certain types of products. 
B)  tastes affect consumption. 
C)  advertising affects acquisition. 
D)  habitual purchasing affects long-run consumption of certain products. 
E)  demographics affect the purchase of certain products.

Question 4

Men are more likely to engage in a thorough,detailed examination of marketing messages and to make decisions based on product attributes.

Accepted Answer

A) True 
 B)False

Question 5

The ____ market is comprised of those consumers over age 65.

Accepted Answer

A)  gray 
B)  baby boomer 
C)  Generation X 
D)  Slacker 
E)  young-again 
A)  gray 
B)  baby boomer 
C)  Generation X 
D)  Slacker 
E)  young-again

Question 6

For baby boomers,____ can be used to create a positive nostalgic feeling.

Accepted Answer

A)  edgy advertising. 
B)  rock music from the 1950s and 1960s 
C)  swing and big-band music 
D)  bright lights arranged around pictures 
E)  pictures of pre-Depression-era happiness 
A)  edgy advertising. 
B)  rock music from the 1950s and 1960s 
C)  swing and big-band music 
D)  bright lights arranged around pictures 
E)  pictures of pre-Depression-era happiness

Question 7

Products and services that ____ are primarily aimed at aging baby boomers.

Accepted Answer

A)  help individuals maintain a youthful appearance 
B)  fulfill slow hedonic needs 
C)  fulfill symbolic needs 
D)  are emotionally fulfilling but cost very little 
E)  are branded 
A)  help individuals maintain a youthful appearance 
B)  fulfill slow hedonic needs 
C)  fulfill symbolic needs 
D)  are emotionally fulfilling but cost very little 
E)  are branded

Question 8

Marketing communications on TV are a major source of information about products for teens.

Accepted Answer

A) True 
 B)False

Question 9

Religious influences have little effect on consumer behavior.

Accepted Answer

A) True 
 B)False

Question 10

How does State Farm attempt to reach Generation X consumers?

Accepted Answer

A)  with creative TV ads that air during major sporting events such as the Super Bowl and World Series 
B)  by continually updating its website with content of interest to Xers 
C)  by sponsoring extreme sporting events and teams 
D)  by running fast-paced ads on Rollingstone.com and other websites that target Xers 
E)  by posting videos on Facebook and MySpace 
A)  with creative TV ads that air during major sporting events such as the Super Bowl and World Series 
B)  by continually updating its website with content of interest to Xers 
C)  by sponsoring extreme sporting events and teams 
D)  by running fast-paced ads on Rollingstone.com and other websites that target Xers 
E)  by posting videos on Facebook and MySpace

Question 11

Systems such as ____ group areas and neighborhoods into more precise clusters based on similarities in demographic and consumption characteristics.

Accepted Answer

A)  America Online 
B)  JAZZ 
C)  PRIZM NE 
D)  CompuServe 
E)  JAVA 
A)  America Online 
B)  JAZZ 
C)  PRIZM NE 
D)  CompuServe 
E)  JAVA

Question 12

____ is segmenting neighborhoods on the basis of specific lifestyle characteristics.

Accepted Answer

A)  Slicing 
B)  Lifestyle grouping 
C)  Characterizing 
D)  Subgrouping 
E)  Clustering 
A)  Slicing 
B)  Lifestyle grouping 
C)  Characterizing 
D)  Subgrouping 
E)  Clustering

Question 13

What are some consumption patterns of the Hispanic American population?

Accepted Answer

The consumption patterns of the Hispanic

Question 14

Sex refers to a biological state,while gender refers to a person's preference for certain gender-type behaviors.

Accepted Answer

A) True 
 B)False

Question 15

Tejano music,an accordion-based style of polka that originated in the Rio Grande Valley in the late 1800s,is very popular with Hispanic consumers in the Southwest and in California.The sales of Tejano music are increasing.This is an example of what types of external influences on consumers?

Accepted Answer

The increasing sales of Tejano music, an

Question 16

Discuss the difference between traditional men's and women's sex roles.

Accepted Answer

Traditional men's and women's sex roles

Question 17

Why should marketers be careful in using symbols and language that teens can relate to in their advertising?

Accepted Answer

A)  Teens are often wary of blatant attempts to influence them. 
B)  The symbols and language become quickly outdated. 
C)  Teens need to be "talked to, not at." 
D)  Because of the quickly changing teen culture, the message could be "uncool." 
E)  All of these choices are correct. 
A)  Teens are often wary of blatant attempts to influence them. 
B)  The symbols and language become quickly outdated. 
C)  Teens need to be "talked to, not at." 
D)  Because of the quickly changing teen culture, the message could be "uncool." 
E)  All of these choices are correct.

Question 18

Consumers who have a high level of intensity of ethnic identification are more likely to

Accepted Answer

A)  be variety seekers. 
B)  exhibit the consumption patterns of the ethnic group. 
C)  be brand loyal to the brand that they see the most on television. 
D)  have a high level of motivation to seek out consumers in other ethnic groups. 
E)  think ethnically. 
A)  be variety seekers. 
B)  exhibit the consumption patterns of the ethnic group. 
C)  be brand loyal to the brand that they see the most on television. 
D)  have a high level of motivation to seek out consumers in other ethnic groups. 
E)  think ethnically.

Question 19

Women outnumber men in the gray market.

Accepted Answer

A) True 
 B)False

Question 20

In Northern China,the standard food is noodles; in Southern China,it is rice; in Western China,it is bread and lamb.This is an example of differences in consumer behavior

Accepted Answer

A)  across national boundaries. 
B)  within a specific region of the world. 
C)  within the same time zone. 
D)  over time. 
E)  across continents. 
A)  across national boundaries. 
B)  within a specific region of the world. 
C)  within the same time zone. 
D)  over time. 
E)  across continents.

Hardware stores now advertise to women and body care products are aimed at men.This is an example of how products

At age 28,Bill has a part-time job and lives with his parents.Bill could be considered as one of the

Drinking alcohol and smoking are not allowed in strict Muslim countries.This is an example of how

Men are more likely to engage in a thorough,detailed examination of marketing messages and to make decisions based on product attributes.

The ____ market is comprised of those consumers over age 65.

For baby boomers,____ can be used to create a positive nostalgic feeling.

Products and services that ____ are primarily aimed at aging baby boomers.

Marketing communications on TV are a major source of information about products for teens.

Religious influences have little effect on consumer behavior.

How does State Farm attempt to reach Generation X consumers?

Systems such as ____ group areas and neighborhoods into more precise clusters based on similarities in demographic and consumption characteristics.

____ is segmenting neighborhoods on the basis of specific lifestyle characteristics.

What are some consumption patterns of the Hispanic American population?

Sex refers to a biological state,while gender refers to a person's preference for certain gender-type behaviors.

Tejano music,an accordion-based style of polka that originated in the Rio Grande Valley in the late 1800s,is very popular with Hispanic consumers in the Southwest and in California.The sales of Tejano music are increasing.This is an example of what types of external influences on consumers?

Discuss the difference between traditional men's and women's sex roles.

Why should marketers be careful in using symbols and language that teens can relate to in their advertising?

Consumers who have a high level of intensity of ethnic identification are more likely to

Women outnumber men in the gray market.

In Northern China,the standard food is noodles; in Southern China,it is rice; in Western China,it is bread and lamb.This is an example of differences in consumer behavior

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 12: Consumer Diversity

Hardware stores now advertise to women and body care products are aimed at men.This is an example of how products

At age 28,Bill has a part-time job and lives with his parents.Bill could be considered as one of the

Drinking alcohol and smoking are not allowed in strict Muslim countries.This is an example of how

Men are more likely to engage in a thorough,detailed examination of marketing messages and to make decisions based on product attributes.

The ____ market is comprised of those consumers over age 65.

For baby boomers,____ can be used to create a positive nostalgic feeling.

Products and services that ____ are primarily aimed at aging baby boomers.

Marketing communications on TV are a major source of information about products for teens.

Religious influences have little effect on consumer behavior.

How does State Farm attempt to reach Generation X consumers?

Systems such as ____ group areas and neighborhoods into more precise clusters based on similarities in demographic and consumption characteristics.

____ is segmenting neighborhoods on the basis of specific lifestyle characteristics.

What are some consumption patterns of the Hispanic American population?

Sex refers to a biological state,while gender refers to a person's preference for certain gender-type behaviors.

Tejano music,an accordion-based style of polka that originated in the Rio Grande Valley in the late 1800s,is very popular with Hispanic consumers in the Southwest and in California.The sales of Tejano music are increasing.This is an example of what types of external influences on consumers?

Discuss the difference between traditional men's and women's sex roles.

Why should marketers be careful in using symbols and language that teens can relate to in their advertising?

Consumers who have a high level of intensity of ethnic identification are more likely to

Women outnumber men in the gray market.

In Northern China,the standard food is noodles; in Southern China,it is rice; in Western China,it is bread and lamb.This is an example of differences in consumer behavior

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters