Question 1

How should marketers tailor their environments and messages to accommodate the gray market?

Accepted Answer

Marketers should tailor their environmen

Question 2

Researchers have identified five subgroups of baby boomers based on

Accepted Answer

A)  lifestyles. 
B)  amount spent on consumer products. 
C)  five-year periods. 
D)  ethnicity. 
E)  political affiliation. 
A)  lifestyles. 
B)  amount spent on consumer products. 
C)  five-year periods. 
D)  ethnicity. 
E)  political affiliation.

Question 3

How does Mountain Dew attempt to reach Xers?

Accepted Answer

A)  with creative TV ads that air during major sporting events such as the Super Bowl and World Series 
B)  by continually updating its website with content of interest to Xers 
C)  by sponsoring extreme sporting events and teams 
D)  by using heavy metal music in its ads 
E)  by posting videos on Facebook and MySpace 
A)  with creative TV ads that air during major sporting events such as the Super Bowl and World Series 
B)  by continually updating its website with content of interest to Xers 
C)  by sponsoring extreme sporting events and teams 
D)  by using heavy metal music in its ads 
E)  by posting videos on Facebook and MySpace

Question 4

In what ways is it important for marketers to understand cross-national differences? Explain.

Accepted Answer

It is important for marketers to underst

Question 5

People of the same ____ are at the same stage in life and,therefore,share many common symbols and memories,which may lead to similar consumption patterns.

Accepted Answer

A)  age 
B)  gender 
C)  ethnicity 
D)  subculture 
E)  region 
A)  age 
B)  gender 
C)  ethnicity 
D)  subculture 
E)  region

Question 6

Hispanic consumers are a very fast growing and homogenous ethnic group in the United States.

Accepted Answer

A) True 
 B)False

Question 7

The baby boom generation

Accepted Answer

A)  created a revolution in social attitudes, music, fashion, and politics. 
B)  was one of the most conservative in history. 
C)  faced one of the hardest economic times in U.S. history. 
D)  was the first generation not to achieve the economic status of its parents. 
E)  was known as the conformist generation because it wanted to get ahead and not make waves. 
A)  created a revolution in social attitudes, music, fashion, and politics. 
B)  was one of the most conservative in history. 
C)  faced one of the hardest economic times in U.S. history. 
D)  was the first generation not to achieve the economic status of its parents. 
E)  was known as the conformist generation because it wanted to get ahead and not make waves.

Question 8

Teens today often shop for themselves and are responsible for more decisions than previous generations because of

Accepted Answer

A)  teens' rebellious natures. 
B)  teens need to be similar to each other. 
C)  the teens' need to socialize in the mall. 
D)  the high number of two-career families and single parents. 
E)  medical care and healthier lifestyles. 
A)  teens' rebellious natures. 
B)  teens need to be similar to each other. 
C)  the teens' need to socialize in the mall. 
D)  the high number of two-career families and single parents. 
E)  medical care and healthier lifestyles.

Question 9

African Americans represent 20 percent of the U.S.population.

Accepted Answer

A) True 
 B)False

Question 10

What are similarities among the different Hispanic subcultures in the United States that are relevant to consumer behavior?

Accepted Answer

The different Hispanic subcultures in th

Question 11

What are two key points about marketing and consumers' sexual orientation?

Accepted Answer

Two key points about marketing and consu

Question 12

Nigel owns a pizza parlor in a highly Hispanic neighborhood.He has two menus: one in English and one in Spanish.This is an example of accommodation theory.

Accepted Answer

A) True 
 B)False

Question 13

Why are systems such as PRIZM NE and Mosaic important for targeting customers?

Accepted Answer

Systems such as PRIZM NE (Potential Rati

Question 14

____ Hispanic Americans speak mostly Spanish.

Accepted Answer

A)  Southern 
B)  Acculturated 
C)  Bicultural 
D)  Traditional 
E)  European 
A)  Southern 
B)  Acculturated 
C)  Bicultural 
D)  Traditional 
E)  European

Question 15

Which of the following behaviors and attitudes do not characterize Baby Boomers?

Accepted Answer

A)  They spend more time browsing the Internet than any other group. 
B)  They are heavy users of financial services. 
C)  Many are still in their peak earning years. 
D)  They value groups and collectivism. 
E)  They are sensitive to aging and many will buy cosmetics and other products to delay the aging process. 
A)  They spend more time browsing the Internet than any other group. 
B)  They are heavy users of financial services. 
C)  Many are still in their peak earning years. 
D)  They value groups and collectivism. 
E)  They are sensitive to aging and many will buy cosmetics and other products to delay the aging process.

Question 16

At 5 percent of the U.S.population,____ are the third largest minority group in the United States.

Accepted Answer

A)  Hispanic Americans 
B)  African Americans 
C)  Americans of European descent 
D)  Asian Americans 
E)  Native Americans 
A)  Hispanic Americans 
B)  African Americans 
C)  Americans of European descent 
D)  Asian Americans 
E)  Native Americans

Question 17

____ Hispanic Americans are those who can function in either English or Spanish.

Accepted Answer

A)  Southern 
B)  Acculturated 
C)  Bicultural 
D)  Traditional 
E)  European 
A)  Southern 
B)  Acculturated 
C)  Bicultural 
D)  Traditional 
E)  European

Question 18

Heeling Sports,a manufacturer of sneakers with retractable wheels,reaches teen consumers by

Accepted Answer

A)  advertising in snowboarding magazines. 
B)  continually changing it content on its company website. 
C)  selling its brand at Abercrombie & Fitch stores. 
D)  sending teen product ambassadors to perform at amusement parks, malls, state parks and college campuses. 
E)  Heeling Sports does not try to reach teens as it considers its target market to be 5 to 10 year olds. 
A)  advertising in snowboarding magazines. 
B)  continually changing it content on its company website. 
C)  selling its brand at Abercrombie & Fitch stores. 
D)  sending teen product ambassadors to perform at amusement parks, malls, state parks and college campuses. 
E)  Heeling Sports does not try to reach teens as it considers its target market to be 5 to 10 year olds.

Question 19

Regarding advertising,African American consumers are

Accepted Answer

A)  less likely to trust a spokesperson from their own ethnic group in an advertisement. 
B)  more likely to pay attention to ads. 
C)  less likely to respond to messages targeted specifically to them. 
D)  more likely to trust brands that are not advertised. 
E)  more likely to buy brands that are not advertised. 
A)  less likely to trust a spokesperson from their own ethnic group in an advertisement. 
B)  more likely to pay attention to ads. 
C)  less likely to respond to messages targeted specifically to them. 
D)  more likely to trust brands that are not advertised. 
E)  more likely to buy brands that are not advertised.

Question 20

The 50-and-older market will increase dramatically as

Accepted Answer

A)  health increases life expectancy. 
B)  the baby boomlet appears. 
C)  consumers become more aware of the lost generation. 
D)  baby boomers age. 
E)  education levels increase. 
A)  health increases life expectancy. 
B)  the baby boomlet appears. 
C)  consumers become more aware of the lost generation. 
D)  baby boomers age. 
E)  education levels increase.

How should marketers tailor their environments and messages to accommodate the gray market?

Researchers have identified five subgroups of baby boomers based on

How does Mountain Dew attempt to reach Xers?

In what ways is it important for marketers to understand cross-national differences? Explain.

People of the same ____ are at the same stage in life and,therefore,share many common symbols and memories,which may lead to similar consumption patterns.

Hispanic consumers are a very fast growing and homogenous ethnic group in the United States.

The baby boom generation

Teens today often shop for themselves and are responsible for more decisions than previous generations because of

African Americans represent 20 percent of the U.S.population.

What are similarities among the different Hispanic subcultures in the United States that are relevant to consumer behavior?

What are two key points about marketing and consumers' sexual orientation?

Nigel owns a pizza parlor in a highly Hispanic neighborhood.He has two menus: one in English and one in Spanish.This is an example of accommodation theory.

Why are systems such as PRIZM NE and Mosaic important for targeting customers?

____ Hispanic Americans speak mostly Spanish.

Which of the following behaviors and attitudes do not characterize Baby Boomers?

At 5 percent of the U.S.population,____ are the third largest minority group in the United States.

____ Hispanic Americans are those who can function in either English or Spanish.

Heeling Sports,a manufacturer of sneakers with retractable wheels,reaches teen consumers by

Regarding advertising,African American consumers are

The 50-and-older market will increase dramatically as

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 12: Consumer Diversity

How should marketers tailor their environments and messages to accommodate the gray market?

Researchers have identified five subgroups of baby boomers based on

How does Mountain Dew attempt to reach Xers?

In what ways is it important for marketers to understand cross-national differences? Explain.

People of the same ____ are at the same stage in life and,therefore,share many common symbols and memories,which may lead to similar consumption patterns.

Hispanic consumers are a very fast growing and homogenous ethnic group in the United States.

The baby boom generation

Teens today often shop for themselves and are responsible for more decisions than previous generations because of

African Americans represent 20 percent of the U.S.population.

What are similarities among the different Hispanic subcultures in the United States that are relevant to consumer behavior?

What are two key points about marketing and consumers' sexual orientation?

Nigel owns a pizza parlor in a highly Hispanic neighborhood.He has two menus: one in English and one in Spanish.This is an example of accommodation theory.

Why are systems such as PRIZM NE and Mosaic important for targeting customers?

____ Hispanic Americans speak mostly Spanish.

Which of the following behaviors and attitudes do not characterize Baby Boomers?

At 5 percent of the U.S.population,____ are the third largest minority group in the United States.

____ Hispanic Americans are those who can function in either English or Spanish.

Heeling Sports,a manufacturer of sneakers with retractable wheels,reaches teen consumers by

Regarding advertising,African American consumers are

The 50-and-older market will increase dramatically as

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters