Exam 9: Measurement and Scaling
Exam 1: Business Research for the Twenty-First Century69 Questions
Exam 2: Overview of the Research Process61 Questions
Exam 3: Ethics in Business Research49 Questions
Exam 4: Defining the Research Problem and Reviewing the Literature51 Questions
Exam 5: The Nature and Sources of Secondary Business Data51 Questions
Exam 6: Conceptualization and Research Design86 Questions
Exam 7: Sampling Approaches and Considerations63 Questions
Exam 8: Methods of Collecting Primary Data72 Questions
Exam 9: Measurement and Scaling94 Questions
Exam 10: Questionnaire Design60 Questions
Exam 11: Basic Data Analysis for Qualitative Research60 Questions
Exam 12: Basic Data Analysis for Quantitative Research60 Questions
Exam 13: Testing Hypotheses in Quantitative Research63 Questions
Exam 14: Examining Relationships Using Correlation and Regression49 Questions
Exam 15: Other Multivariate Techiques67 Questions
Exam 16: Reporting and Presenting Research45 Questions
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Obtaining scores on each of the individual variables that collectively define a concept and combining them into an single score according to a predefined set of rules results in something called a(n) _____.
(Multiple Choice)
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A multi-item scale consists of a number of closely related individual statements (items or indicators).
(True/False)
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Which of the following is an ordinal scale that asks respondents to rank a set of objects or characteristics in terms of preference, similarity, importance, or similar adjective?
(Multiple Choice)
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A scale is a measurement tool that can be used to measure a question with a predetermined number of outcomes.
(True/False)
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A requirement for a nominal scale is that its categories are exhaustive. This means _____.
(Multiple Choice)
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John uses several variables that he feels collectively define the concept of "employee trust." He obtains scores on each of the individual variables and combines them into a(n) _____.
(Multiple Choice)
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The distinguishing feature of _____ scales is the use of bipolar end points (or anchors). The end points are chosen to describe individuals, objects or events with opposite adjectives or adverbs.
(Multiple Choice)
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A concept is an abstraction or idea formed by the perception of phenomena.
(True/False)
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How many levels of measurement are available to the researcher?
(Multiple Choice)
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A researcher administered a questionnaire that only allowed respondents to answer "yes" or "no" to each question. Which type of data analysis is appropriate for the type of data this researcher collects with this questionnaire?
(Multiple Choice)
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Numerical scales differ from summated ratings scales in that _____.
(Multiple Choice)
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All of the following are practical decisions when developing scales EXCEPT _____.
(Multiple Choice)
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_____ validity is the extent to which the construct does not correlate with other measures that are different from it.
(Multiple Choice)
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