Question 1

An ordinal scale uses numbers as labels to identify and classify objects, individuals or events.

Accepted Answer

A) True 
 B)False

Question 2

In which type of scale might error occur if respondents really don't have an opinion regarding the topic in the question?

Accepted Answer

A)  balanced scale 
B)  forced choice scale 
C)  odd category 
D)  unbalanced sale 
E)  numerical scale 
A)  balanced scale 
B)  forced choice scale 
C)  odd category 
D)  unbalanced sale 
E)  numerical scale

Question 3

A(n) _____ scale is a ranking scale.

Accepted Answer

A)  ratio 
B)  interval 
C)  nominal 
D)  ordinal 
E)  minimal 
A)  ratio 
B)  interval 
C)  nominal 
D)  ordinal 
E)  minimal

Question 4

Which type of scale uses numbers to rate objects or events so that the distances between the numbers are equal but the zero point is not fixed?

Accepted Answer

A)  nominal scale 
B)  ratio scale 
C)  interval scale 
D)  balanced scale 
E)  ordinal scale 
A)  nominal scale 
B)  ratio scale 
C)  interval scale 
D)  balanced scale 
E)  ordinal scale

Question 5

A researcher is interested in measuring mental imagery that may result after consumers watch a television commercial. Describe the steps the researcher should follow when developing a scale to measure mental imagery.

Accepted Answer

The answer of A researcher is interested in measuring mental...

Question 6

_____ scales require respondents to place a mark on the line.

Accepted Answer

A)  Numerical 
B)  Sorting 
C)  Rank order 
D)  Summated ratings 
E)  Graphic Ratings 
A)  Numerical 
B)  Sorting 
C)  Rank order 
D)  Summated ratings 
E)  Graphic Ratings

Question 7

Consistency is associated with the term validity.

Accepted Answer

A) True 
 B)False

Question 8

A rule-of-thumb is each component should have a minimum of _____ items to be adequately measured.

Accepted Answer

A)  two 
B)  three 
C)  four 
D)  five 
E)  six 
A)  two 
B)  three 
C)  four 
D)  five 
E)  six

Question 9

Numerical scales have numbers as response options rather than verbal descriptions.

Accepted Answer

A) True 
 B)False

Question 10

All of the following are nonmetric scales EXCEPT _____

Accepted Answer

A)  categorical scale 
B)  rank order scale 
C)  sorting scale 
D)  paired comparison scale 
E)  semantic differential scale 
A)  categorical scale 
B)  rank order scale 
C)  sorting scale 
D)  paired comparison scale 
E)  semantic differential scale

Question 11

Business researchers are often interested in attitudes, such as consumers' attitudes towards brands or advertising or employees' attitudes toward benefit options or workloads. Which of the following is useful in measuring attitudes and opinions?

Accepted Answer

A)  ranking scale 
B)  Likert scale 
C)  nominal scale 
D)  manifest scale 
E)  Pearson scale 
A)  ranking scale 
B)  Likert scale 
C)  nominal scale 
D)  manifest scale 
E)  Pearson scale

Question 12

Proxies are also referred to in business research as indicator or _____ variables because they indirectly measure constructs.

Accepted Answer

A)  primary 
B)  dependent 
C)  nominal 
D)  manifest 
E)  independent 
A)  primary 
B)  dependent 
C)  nominal 
D)  manifest 
E)  independent

Question 13

Explain the criteria used for assessing measurement scales and discuss ways in which scales are assessed.

Accepted Answer

The answer of Explain the criteria used for assessing measurement...

Question 14

A researcher wants respondents to place brands of automobiles into rank order with respect to styling. Which type of scale should he use?

Accepted Answer

A)  ratio 
B)  ordinal 
C)  interval 
D)  nominal 
E)  minimal 
A)  ratio 
B)  ordinal 
C)  interval 
D)  nominal 
E)  minimal

Question 15

_____ error occurs when the values obtained in a survey (observed values) are not the same as the true value.

Accepted Answer

A)  Construct 
B)  Reliability 
C)  Measurement 
D)  Accuracy 
E)  Consistency 
A)  Construct 
B)  Reliability 
C)  Measurement 
D)  Accuracy 
E)  Consistency

Question 16

A concept is also referred to as a(n) _____.

Accepted Answer

A)  scale 
B)  item 
C)  construct 
D)  proxy 
E)  higher-order variable 
A)  scale 
B)  item 
C)  construct 
D)  proxy 
E)  higher-order variable

Question 17

All of the following are examples of metric scales EXCEPT _____.

Accepted Answer

A)  summated ratings scale 
B)  numerical scale 
C)  semantic differential scale 
D)  graphic ratings scale 
E)  categorical scale 
A)  summated ratings scale 
B)  numerical scale 
C)  semantic differential scale 
D)  graphic ratings scale 
E)  categorical scale

Question 18

Accuracy is associated with the term _____, while consistency is associated with the term _____.

Accepted Answer

A)  prominence; redundancy 
B)  forced; validity 
C)  validity; balanced 
D)  reliability; validity 
E)  validity; reliability 
A)  prominence; redundancy 
B)  forced; validity 
C)  validity; balanced 
D)  reliability; validity 
E)  validity; reliability

Question 19

A researcher needs a scale that provides both a ranking and the magnitude of relative importance of each attribute. What type of scale would be best?

Accepted Answer

A)  categorical scale 
B)  rank order scale 
C)  sorting scale 
D)  constant sum scale 
E)  paired comparison scale 
A)  categorical scale 
B)  rank order scale 
C)  sorting scale 
D)  constant sum scale 
E)  paired comparison scale

Question 20

A graphical ratings scale provides measurement on a continuum in the form of a line with anchors that are numbered and named.

Accepted Answer

A) True 
 B)False

An ordinal scale uses numbers as labels to identify and classify objects, individuals or events.

In which type of scale might error occur if respondents really don't have an opinion regarding the topic in the question?

A(n) _____ scale is a ranking scale.

Which type of scale uses numbers to rate objects or events so that the distances between the numbers are equal but the zero point is not fixed?

A researcher is interested in measuring mental imagery that may result after consumers watch a television commercial. Describe the steps the researcher should follow when developing a scale to measure mental imagery.

_____ scales require respondents to place a mark on the line.

Consistency is associated with the term validity.

A rule-of-thumb is each component should have a minimum of _____ items to be adequately measured.

Numerical scales have numbers as response options rather than verbal descriptions.

All of the following are nonmetric scales EXCEPT _____

Business researchers are often interested in attitudes, such as consumers' attitudes towards brands or advertising or employees' attitudes toward benefit options or workloads. Which of the following is useful in measuring attitudes and opinions?

Proxies are also referred to in business research as indicator or _____ variables because they indirectly measure constructs.

Explain the criteria used for assessing measurement scales and discuss ways in which scales are assessed.

A researcher wants respondents to place brands of automobiles into rank order with respect to styling. Which type of scale should he use?

_____ error occurs when the values obtained in a survey (observed values) are not the same as the true value.

A concept is also referred to as a(n) _____.

All of the following are examples of metric scales EXCEPT _____.

Accuracy is associated with the term _, while consistency is associated with the term _.

A researcher needs a scale that provides both a ranking and the magnitude of relative importance of each attribute. What type of scale would be best?

A graphical ratings scale provides measurement on a continuum in the form of a line with anchors that are numbered and named.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

The Nature and Sources of Secondary Business Data

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Questionnaire Design

Basic Data Analysis for Qualitative Research

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters

Exam 9: Measurement and Scaling

An ordinal scale uses numbers as labels to identify and classify objects, individuals or events.

In which type of scale might error occur if respondents really don't have an opinion regarding the topic in the question?

A(n) _____ scale is a ranking scale.

Which type of scale uses numbers to rate objects or events so that the distances between the numbers are equal but the zero point is not fixed?

A researcher is interested in measuring mental imagery that may result after consumers watch a television commercial. Describe the steps the researcher should follow when developing a scale to measure mental imagery.

_____ scales require respondents to place a mark on the line.

Consistency is associated with the term validity.

A rule-of-thumb is each component should have a minimum of _____ items to be adequately measured.

Numerical scales have numbers as response options rather than verbal descriptions.

All of the following are nonmetric scales EXCEPT _____

Business researchers are often interested in attitudes, such as consumers' attitudes towards brands or advertising or employees' attitudes toward benefit options or workloads. Which of the following is useful in measuring attitudes and opinions?

Proxies are also referred to in business research as indicator or _____ variables because they indirectly measure constructs.

Explain the criteria used for assessing measurement scales and discuss ways in which scales are assessed.

A researcher wants respondents to place brands of automobiles into rank order with respect to styling. Which type of scale should he use?

_____ error occurs when the values obtained in a survey (observed values) are not the same as the true value.

A concept is also referred to as a(n) _____.

All of the following are examples of metric scales EXCEPT _____.

Accuracy is associated with the term _____, while consistency is associated with the term _____.

A researcher needs a scale that provides both a ranking and the magnitude of relative importance of each attribute. What type of scale would be best?

A graphical ratings scale provides measurement on a continuum in the form of a line with anchors that are numbered and named.

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

The Nature and Sources of Secondary Business Data

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Questionnaire Design

Basic Data Analysis for Qualitative Research

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters

Accuracy is associated with the term _, while consistency is associated with the term _.