Exam 1: Differing Perspectives on Quality

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According to Garvin's ________ definition of quality, quality is conformance to the design specifications.

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Experience with cross-functional teams has been difficult for many firms due to ________.

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From an engineering perspective, engineers are primarily interested in ________.

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The role of marketing in design has been to bring the voice of the ________ into the design process.

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Which of the following is not one of Garvin's "definitions" of quality?

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Which of Garvin's dimensions of quality include the "bells and whistles" contained in products?

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Electronic data interchange is used to link customer purchasing systems to supplier enterprise resource planning systems.

(True/False)
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The facet of reliability engineering that determines whether a product will fail under controlled conditions during a specified life is referred to as ________.

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The operations management view of quality is rooted in the marketing approach.

(True/False)
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An operations perspective on quality involves a subjective assessment of the efficacy of every step of the process for the customer.

(True/False)
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A ________ perspective on quality involves a subjective assessment of the efficacy of every step on the process for the customer.

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High customer involvement plays a major role in the determination of service quality.

(True/False)
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________ is a performance evaluation process in which an employee's peers, supervisors, and subordinates are involved in evaluating the worker's performance.

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Quality development involves the processes that overarch and tie together the quality control and assurance activities.

(True/False)
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The marketer focuses on the ________ dimension of products and services.

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________ refers to the propensity for a product to perform consistently over its useful design life.

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Review David Garvin's contribution to our understanding of the role of quality in business organizations.

(Essay)
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________ theory presupposes that there is no theory or method for operating a business that can be applied in all instances.

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According to Garvin's ________ definition of quality, quality is something that is intuitively understood but nearly impossible to communicate, such as beauty or love.

(Multiple Choice)
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