Exam 1: Differing Perspectives on Quality

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Performance refers to the efficiency with which a product achieves its intended purpose.

(True/False)
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If you select a physician based solely on reputation, you are basing your decision on which of the following dimensions of service quality?

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The marketing system involves the interactions between ________.

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Service reliability differs from product reliability in that it relates to the ability of the service provider to perform the promised service dependably and accurately.

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Why is service quality more difficult to define than product quality?

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Concurrent engineering has resulted in the simultaneous performance of product design and quality testing.

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Which of the following is an upstream activity in supply chain management?

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The primary marketing tools for influencing customer perceptions of quality are ________.

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________ was the first functional field of management to adopt quality as its own.

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________ is the ease of repair for a product.

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Garvin's ________ definition of quality states that if the customer is satisfied, the product has good quality.

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What are the three spheres of quality?

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Which of the following is the most traditional dimension of quality?

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According to the user-based definition of quality, if the customer is satisfied, the product has good quality.

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The systems view is associated with which of the following perspectives of quality?

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________ referred to the communication problem when he stated that "the language of management is money."

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The relation phase of quality control involves perceiving how interrelationships apply to the larger phenomenon of quality being studied.

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________ refers to the planning processes used by an organization to achieve a set of long-term goals.

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In the ________ phase of quality control, a process is broke into its fundamental pieces.

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________ involves the processes that overarch and tie together the quality control and assurance activities.

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