Question 1

The primary way to control for the potential bias due to interviewer's attitudes,opinions,perceptions,etc.,is through

Accepted Answer

A) matching the backgrounds of the interviewer and interviewee. 
B) training the interviewer. 
C) recruiting interviewers with similar socioeconomic backgrounds. 
D) conducting the survey using a rigid set of procedures,which the interviewers must follow. 
E) requiring the interviewer to complete the questionnaire so that it can be determined if there is a pattern between the interviewer's answers and the answers he or she secures when administering the questionnaire. 
A) matching the backgrounds of the interviewer and interviewee. 
B) training the interviewer. 
C) recruiting interviewers with similar socioeconomic backgrounds. 
D) conducting the survey using a rigid set of procedures,which the interviewers must follow. 
E) requiring the interviewer to complete the questionnaire so that it can be determined if there is a pattern between the interviewer's answers and the answers he or she secures when administering the questionnaire.

Question 2

The best way to reduce nonsampling errors is to

Accepted Answer

A) increase sample size. 
B) improve data collection techniques. 
C) offer incentives to respondents. 
D) substitute the next house on the block for not-at-homes. 
E) Nonsampling errors cannot be reduced. 
A) increase sample size. 
B) improve data collection techniques. 
C) offer incentives to respondents. 
D) substitute the next house on the block for not-at-homes. 
E) Nonsampling errors cannot be reduced.

Question 3

Duplication in the list of sampling units results in

Accepted Answer

A) sampling error. 
B) data collection error. 
C) systematic error. 
D) response error. 
E) overcoverage error. 
A) sampling error. 
B) data collection error. 
C) systematic error. 
D) response error. 
E) overcoverage error.

Question 4

The empirical evidence suggests which of the following does NOT affect the refusal rate?

Accepted Answer

A) Nature of the respondent 
B) Sponsor of the research 
C) Nature of the subject 
D) Circumstances surrounding the contact 
E) All of these affect the refusal rate. 
A) Nature of the respondent 
B) Sponsor of the research 
C) Nature of the subject 
D) Circumstances surrounding the contact 
E) All of these affect the refusal rate.

Question 5

To avoid low response rates,it is recommended that researchers

Accepted Answer

A) conduct thorough exploratory research. 
B) perform pre-testing of the questionnaire. 
C) use a large sample size. 
D) conduct thorough exploratory research and perform pre-testing of the questionnaire. 
E) perform pre-testing of the questionnaire and use a large sample size. 
A) conduct thorough exploratory research. 
B) perform pre-testing of the questionnaire. 
C) use a large sample size. 
D) conduct thorough exploratory research and perform pre-testing of the questionnaire. 
E) perform pre-testing of the questionnaire and use a large sample size.

Question 6

Nonsampling errors occur because of errors in

Accepted Answer

A) conceptionalization of the response project. 
B) reporting the results of a project. 
C) arithmetic. 
D) interpreting respondent replies. 
E) All of these are nonsampling errors. 
A) conceptionalization of the response project. 
B) reporting the results of a project. 
C) arithmetic. 
D) interpreting respondent replies. 
E) All of these are nonsampling errors.

Question 7

Which of the following is FALSE?

Accepted Answer

A) Nonresponse error is a potential problem in any project for which data are not collected from all respondents selected for the sample. 
B) Nonresponse error only occurs when those who respond are systematically different from those who do not respond in some important way. 
C) Refusal bias applies to projects using all forms of data collection. 
D) The degree of nonresponse error is easy to assess. 
E) All of these statements are true. 
A) Nonresponse error is a potential problem in any project for which data are not collected from all respondents selected for the sample. 
B) Nonresponse error only occurs when those who respond are systematically different from those who do not respond in some important way. 
C) Refusal bias applies to projects using all forms of data collection. 
D) The degree of nonresponse error is easy to assess. 
E) All of these statements are true.

Question 8

The factor that probably has the biggest impact on response rate is

Accepted Answer

A) survey length. 
B) sample pool interest in the survey topic. 
C) guarantee of confidentiality or anonymity. 
D) interviewer characteristics or training. 
E) response incentives. 
A) survey length. 
B) sample pool interest in the survey topic. 
C) guarantee of confidentiality or anonymity. 
D) interviewer characteristics or training. 
E) response incentives.

Question 9

Nonsampling error includes all of the following EXCEPT

Accepted Answer

A) noncoverage error. 
B) office error. 
C) response error. 
D) quota error. 
E) nonresponse error. 
A) noncoverage error. 
B) office error. 
C) response error. 
D) quota error. 
E) nonresponse error.

Question 10

For an online survey or mail survey for which everyone in the sample frame is qualified to respond,which of the following inputs is NOT needed to calculate the response rate?

Accepted Answer

A) Number of usable questionnaires 
B) Number of contacts attempted 
C) Eligibility percentage 
D) Number of wrong addresses 
E) All of these are required. 
A) Number of usable questionnaires 
B) Number of contacts attempted 
C) Eligibility percentage 
D) Number of wrong addresses 
E) All of these are required.

Question 11

Which of the following statements about sampling errors are TRUE?

Accepted Answer

A) They are more manageable than other kinds of errors. 
B) Estimating sampling error can correct for errors caused by the questions themselves. 
C) Increasing the sample size can reduce sampling error. 
D) All of these are correct. 
E) They are more manageable than other kinds of errors,and increasing the sample size can reduce sampling error. 
A) They are more manageable than other kinds of errors. 
B) Estimating sampling error can correct for errors caused by the questions themselves. 
C) Increasing the sample size can reduce sampling error. 
D) All of these are correct. 
E) They are more manageable than other kinds of errors,and increasing the sample size can reduce sampling error.

Question 12

The best way to deal with respondents not knowing the answer to a question is

Accepted Answer

A) perform sufficient exploratory research and questionnaire pretesting to understand what the population members are likely to know-or not know. 
B) provide a "Don't know" response option. 
C) increase the sample size. 
D) All of these are correct. 
E) None of these are correct. 
A) perform sufficient exploratory research and questionnaire pretesting to understand what the population members are likely to know-or not know. 
B) provide a "Don't know" response option. 
C) increase the sample size. 
D) All of these are correct. 
E) None of these are correct.

Question 13

The number of completed interviews with responding units divided by the number of eligible responding units in the sample is called response rate.

Accepted Answer

A) True 
 B)False

Question 14

The response rate formula for a telephone survey where there is no eligibility requirement excludes

Accepted Answer

A) refusals. 
B) wrong numbers. 
C) not-at-homes. 
D) completed interviews. 
E) All of the above are included in the response rate formula for a telephone survey where there is no eligibility requirement. 
A) refusals. 
B) wrong numbers. 
C) not-at-homes. 
D) completed interviews. 
E) All of the above are included in the response rate formula for a telephone survey where there is no eligibility requirement.

Question 15

Which of the following is FALSE?

Accepted Answer

A) It is not difficult to estimate the size and effects of nonsampling errors. 
B) Reduction of nonsampling error depends on improving method. 
C) Nonsampling errors are not as manageable as sampling errors. 
D) Nonsampling errors arise from weaknesses in research procedure.They are likely to increase with increases in the sample size. 
E) Nonsampling errors contribute more than sampling errors to total error in most surveys. 
A) It is not difficult to estimate the size and effects of nonsampling errors. 
B) Reduction of nonsampling error depends on improving method. 
C) Nonsampling errors are not as manageable as sampling errors. 
D) Nonsampling errors arise from weaknesses in research procedure.They are likely to increase with increases in the sample size. 
E) Nonsampling errors contribute more than sampling errors to total error in most surveys.

Question 16

A random sample of 5,000 households are selected for interviews with the following results: "1,010 completed interviews;864 refusals by the respondent;3,126 no answer/not at home".The response rate is

Accepted Answer

A) 19%. 
B) 20%. 
C) 36%. 
D) 38%. 
E) 51%. 
A) 19%. 
B) 20%. 
C) 36%. 
D) 38%. 
E) 51%.

Question 17

Which of the following is FALSE?

Accepted Answer

A) The empirical evidence suggests that an interviewer's own opinions on a subject affect the responses he or she receives and that in particular,these responses are likely to be the opposite of his or her opinions. 
B) Interviewers must quickly convince potential respondents of the value of the research and the importance of their participation. 
C) In general,evidence indicates that the more characteristics the interviewer and the respondent have in common,the greater the probability of a successful interview. 
D) Both the interviewer and interviewee bring certain background characteristics to the interview that can affect the interview process. 
E) Both the interviewer and interviewee bring psychological predispositions to the interview that can affect the interview process. 
A) The empirical evidence suggests that an interviewer's own opinions on a subject affect the responses he or she receives and that in particular,these responses are likely to be the opposite of his or her opinions. 
B) Interviewers must quickly convince potential respondents of the value of the research and the importance of their participation. 
C) In general,evidence indicates that the more characteristics the interviewer and the respondent have in common,the greater the probability of a successful interview. 
D) Both the interviewer and interviewee bring certain background characteristics to the interview that can affect the interview process. 
E) Both the interviewer and interviewee bring psychological predispositions to the interview that can affect the interview process.

Question 18

The difference between the results obtained for a sample,and the results we would have obtained had we gathered information from the entire population is (the)

Accepted Answer

A) nonresponse error. 
B) nonsampling error. 
C) sampling error. 
D) noncoverage error. 
E) office error. 
A) nonresponse error. 
B) nonsampling error. 
C) sampling error. 
D) noncoverage error. 
E) office error.

Question 19

Which of the following is TRUE?

Accepted Answer

A) The percentage of not-at-homes has been decreasing for a long time. 
B) Answering machines help interviewers schedule callback times. 
C) It is much easier to find a "responsible adult" at home than a specific respondent. 
D) One to two calls are often needed to reach three-fourths of the sample of households. 
E) To maintain consistency,callbacks should be made at the same time as the original call. 
A) The percentage of not-at-homes has been decreasing for a long time. 
B) Answering machines help interviewers schedule callback times. 
C) It is much easier to find a "responsible adult" at home than a specific respondent. 
D) One to two calls are often needed to reach three-fourths of the sample of households. 
E) To maintain consistency,callbacks should be made at the same time as the original call.

Question 20

Office errors can be reduced or eliminated by exercising proper controls in data processing.

Accepted Answer

A) True 
 B)False

The primary way to control for the potential bias due to interviewer's attitudes,opinions,perceptions,etc.,is through

The best way to reduce nonsampling errors is to

Duplication in the list of sampling units results in

The empirical evidence suggests which of the following does NOT affect the refusal rate?

To avoid low response rates,it is recommended that researchers

Nonsampling errors occur because of errors in

Which of the following is FALSE?

The factor that probably has the biggest impact on response rate is

Nonsampling error includes all of the following EXCEPT

For an online survey or mail survey for which everyone in the sample frame is qualified to respond,which of the following inputs is NOT needed to calculate the response rate?

Which of the following statements about sampling errors are TRUE?

The best way to deal with respondents not knowing the answer to a question is

The number of completed interviews with responding units divided by the number of eligible responding units in the sample is called response rate.

The response rate formula for a telephone survey where there is no eligibility requirement excludes

Which of the following is FALSE?

A random sample of 5,000 households are selected for interviews with the following results: "1,010 completed interviews;864 refusals by the respondent;3,126 no answer/not at home".The response rate is

Which of the following is FALSE?

The difference between the results obtained for a sample,and the results we would have obtained had we gathered information from the entire population is (the)

Which of the following is TRUE?

Office errors can be reduced or eliminated by exercising proper controls in data processing.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 15: Data Collection: Types of Error and Response Rate Calculation

The primary way to control for the potential bias due to interviewer's attitudes,opinions,perceptions,etc.,is through

The best way to reduce nonsampling errors is to

Duplication in the list of sampling units results in

The empirical evidence suggests which of the following does NOT affect the refusal rate?

To avoid low response rates,it is recommended that researchers

Nonsampling errors occur because of errors in

Which of the following is FALSE?

The factor that probably has the biggest impact on response rate is

Nonsampling error includes all of the following EXCEPT

For an online survey or mail survey for which everyone in the sample frame is qualified to respond,which of the following inputs is NOT needed to calculate the response rate?

Which of the following statements about sampling errors are TRUE?

The best way to deal with respondents not knowing the answer to a question is

The number of completed interviews with responding units divided by the number of eligible responding units in the sample is called response rate.

The response rate formula for a telephone survey where there is no eligibility requirement excludes

Which of the following is FALSE?

A random sample of 5,000 households are selected for interviews with the following results: "1,010 completed interviews;864 refusals by the respondent;3,126 no answer/not at home".The response rate is

Which of the following is FALSE?

The difference between the results obtained for a sample,and the results we would have obtained had we gathered information from the entire population is (the)

Which of the following is TRUE?

Office errors can be reduced or eliminated by exercising proper controls in data processing.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Introduction

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters