Exam 15: Data Collection: Types of Error and Response Rate Calculation
Exam 1: The Role of Marketing Research52 Questions
Exam 2: The Research Process and Ethical Concerns57 Questions
Exam 3: Problem Formulation45 Questions
Exam 4: Exploratory Research48 Questions
Exam 5: Decision Support Systems: Introduction56 Questions
Exam 6: Decision Support Systems: Working With Big Data55 Questions
Exam 7: Using External Secondary Data47 Questions
Exam 8: Conducting Causal Research71 Questions
Exam 9: Collecting Descriptive Primary Data50 Questions
Exam 10: Collecting Data by Observation69 Questions
Exam 11: Collecting Data by Communication68 Questions
Exam 12: Asking Good Questions93 Questions
Exam 13: Designing the Data Collection Form for Communication Data97 Questions
Exam 14: Developing the Sampling Plan101 Questions
Exam 15: Data Collection: Types of Error and Response Rate Calculation106 Questions
Exam 16: Data Preparation for Analysis53 Questions
Exam 17: Analysis and Interpretation: Individual Variables Independently73 Questions
Exam 18: Analysis and Interpretation: Multiple Variables Simultaneously81 Questions
Exam 19: The Oral Research Presentation42 Questions
Exam 20: The Written Research Report59 Questions
Select questions type
One difference between sampling and nonsampling errors is that as sample size increases,sampling errors will ____ while nonsampling errors ____.
(Multiple Choice)
5.0/5
(26)
The results of a study based on a sample are a combination of
(Multiple Choice)
4.7/5
(36)
Student researchers randomly selected 1,000 telephone numbers from the local telephone directory and attempted to contact each household.Here are the final results of the calls: Completed interviews 409;Refusals 73;Not-at-homes 182;Ineligibles 284;Nonworking numbers 52.What is eligibility percentage in this particular situation?
(Multiple Choice)
4.8/5
(37)
Which of the following are valid strategies for dealing with not-at-homes?
(Multiple Choice)
4.8/5
(40)
Noncoverage error arises because of a failure to include some part of the defined population in the sampling frame.
(True/False)
4.7/5
(30)
While collecting data by conducting personal interviews in homes,Jake interviews the most accessible individual within the household,rather than using random selection.This increases the potential of
(Multiple Choice)
4.8/5
(27)
Lower response rates generally suggest fewer problems with nonresponse bias.
(True/False)
4.8/5
(38)
Which of the following is essentially a sampling frame problem?
(Multiple Choice)
4.8/5
(25)
The potential problem in any project for which data is not collected from ALL respondents selected for the sample is
(Multiple Choice)
4.7/5
(36)
An important consideration for assessing the overall quality of a data collection effort is the
(Multiple Choice)
4.9/5
(35)
In a mail survey,500 questionnaires were sent out but only 200 were returned.
(Multiple Choice)
4.9/5
(41)
Student researchers collected data on name awareness of a local store.The researchers found that three-fourths of the people who refused to respond were members of the Greek system.If the Greek students who refused to participate in the survey were truly different on some key dimension from those who actually responded to the survey,____ error could bias the research results.
(Multiple Choice)
4.8/5
(44)
Showing 61 - 80 of 106
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)