Exam 15: Data Collection: Types of Error and Response Rate Calculation
Exam 1: The Role of Marketing Research52 Questions
Exam 2: The Research Process and Ethical Concerns57 Questions
Exam 3: Problem Formulation45 Questions
Exam 4: Exploratory Research48 Questions
Exam 5: Decision Support Systems: Introduction56 Questions
Exam 6: Decision Support Systems: Working With Big Data55 Questions
Exam 7: Using External Secondary Data47 Questions
Exam 8: Conducting Causal Research71 Questions
Exam 9: Collecting Descriptive Primary Data50 Questions
Exam 10: Collecting Data by Observation69 Questions
Exam 11: Collecting Data by Communication68 Questions
Exam 12: Asking Good Questions93 Questions
Exam 13: Designing the Data Collection Form for Communication Data97 Questions
Exam 14: Developing the Sampling Plan101 Questions
Exam 15: Data Collection: Types of Error and Response Rate Calculation106 Questions
Exam 16: Data Preparation for Analysis53 Questions
Exam 17: Analysis and Interpretation: Individual Variables Independently73 Questions
Exam 18: Analysis and Interpretation: Multiple Variables Simultaneously81 Questions
Exam 19: The Oral Research Presentation42 Questions
Exam 20: The Written Research Report59 Questions
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During a recent telephone survey,the data collection effort produced the following results: completed interviews = 400;refusals = 200;not-at-home = 40.What is the response rate in this particular situation?
(Multiple Choice)
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Nonresponse error represents a failure to obtain information from some elements of the population that were selected and designated for the sample.
(True/False)
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The refusal problem is the main source of nonresponse bias for a(n)
(Multiple Choice)
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Errors introduced into the study during data processing are
(Multiple Choice)
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The number provided by the calculation,"number of completed interviews" divided by the sum of "number of completed interviews" and "number of ineligibles",is called the
(Multiple Choice)
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Which of the following statement is TRUE about nonsampling errors?
(Multiple Choice)
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The lower the response rate,the more likely it is that nonresponse error will affect research results.
(True/False)
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Failure to include some units,or entire sections,of the defined survey population in the actual operational sampling frame represents
(Multiple Choice)
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Duplication in the list of sampling units results in sampling error.
(True/False)
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The owner of Patty's Pizza Parlor wants to measure consumer awareness of the restaurant and uses the local telephone directory to draw a sample from which to survey the townspeople.However,some people do not have a telephone.This represents what type of problem?
(Multiple Choice)
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One of the challenges of a long survey includes respondent fatigue.
(True/False)
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A researcher wishes to have an indicator of the overall quality of a data collection effort.Which indicator should the researcher review?
(Multiple Choice)
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Sampling errors are the least manageable of all types of errors.
(True/False)
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