Exam 15: Data Collection: Types of Error and Response Rate Calculation
Exam 1: The Role of Marketing Research52 Questions
Exam 2: The Research Process and Ethical Concerns57 Questions
Exam 3: Problem Formulation45 Questions
Exam 4: Exploratory Research48 Questions
Exam 5: Decision Support Systems: Introduction56 Questions
Exam 6: Decision Support Systems: Working With Big Data55 Questions
Exam 7: Using External Secondary Data47 Questions
Exam 8: Conducting Causal Research71 Questions
Exam 9: Collecting Descriptive Primary Data50 Questions
Exam 10: Collecting Data by Observation69 Questions
Exam 11: Collecting Data by Communication68 Questions
Exam 12: Asking Good Questions93 Questions
Exam 13: Designing the Data Collection Form for Communication Data97 Questions
Exam 14: Developing the Sampling Plan101 Questions
Exam 15: Data Collection: Types of Error and Response Rate Calculation106 Questions
Exam 16: Data Preparation for Analysis53 Questions
Exam 17: Analysis and Interpretation: Individual Variables Independently73 Questions
Exam 18: Analysis and Interpretation: Multiple Variables Simultaneously81 Questions
Exam 19: The Oral Research Presentation42 Questions
Exam 20: The Written Research Report59 Questions
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Anything the researcher can do to personalize the date collection process,such as hand-address envelopes for a mail survey or use a person's name in the email salutation,will improve response rates.
(True/False)
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Which of the following are most likely to be home when an interviewer calls during a weekday?
(Multiple Choice)
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The potential problem(s)of personal or telephone interviews that use open-ended questions include which of the following?
(Multiple Choice)
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Which of the following has NOT been shown to be effective in decreasing the number of refusals?
(Multiple Choice)
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Which of these sampling frames is most likely to produce the largest noncoverage bias problem?
(Multiple Choice)
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A researcher investigating the consumption of sugar takes a random sample from the population and computes the mean sugar consumption.He repeats the procedure a number of times using the exact same procedure and finds the means obtained vary from sample to sample.This is an example of
(Multiple Choice)
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Higher response rates usually suggest fewer problems with nonresponse bias.
(True/False)
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The ____ is used to adjust the number of refusals and not-at-homes to reflect the fact that many of them would not have qualified to participate in the survey even had we successfully contacted them and gotten them to agree to participate.
(Multiple Choice)
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Which method of data collection has traditionally produced the lowest response rates?
(Multiple Choice)
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Which of the following is NOT an example of a nonsampling error?
(Multiple Choice)
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Office errors tend to occur during which stages of a project?
(Multiple Choice)
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