Exam 6: Secondary Data Research in a Digital Age

Predicting next month's dollar sales based on past sales for the previous twelve months is an example of a(n)____________________.

All of the following are producers of external secondary data EXCEPT ____.

Discuss the additional challenges researchers face when using secondary data compiled outside the United States.

When an organization uses powerful computers to try to discover patterns of customer relationships for its products,this is known as ____________________.

Data that were collected previously for a different research study are known as ____________________ data.

When a researcher compares secondary data from one source with data from another source,the researcher is doing a(n)____.

A(n)____ network is a form of artificial intelligence in which a computer is programmed to mimic the way that people process information.

Market potential is frequently estimated through the use of secondary data.

Asking a group of households to record their consumption of certain products over a two-year period is an example of ____.

Comparing data from one source with data from other sources to determine the consistency of the data is known as performing a(n)____________________.

Financial data from different countries tend to be the same due to standardization of accounting and recording practices for economic concepts.

Secondary data are data that have already been collected for some other purpose than the one at hand.

Tracking monthly sales trends over the past year is best described as an example of ____.

Many companies use powerful computers to dig through volumes of data to discover patterns about their customers and products.This activity is called data ____.

Discuss the advantages and disadvantages of secondary data.

Many retailers mine the databases provided by checkout scanners to identify coinciding purchases or relationships between products purchased and other retail shopping information.This type of analysis is referred to as ____.

It is always possible to gather the primary data needed for a research project.

Secondary data owned and controlled by a specific organization are called ____________________ data.

The mathematical result of describing the relationship between retail demand and supply for a specific geographic area for a specific product is known as the index of ____________________.

Market tracking is the observation and analysis of trends in industry volume and brand share over time.