Exam 6: Secondary Data Research in a Digital Age

Bath and Body Works is a retail chain of bath and home fragrance products.Before entering a new geographic area,the company develops an index consisting of a ratio of local market potential in dollars (demand)to local market retailing space in square feet.If this ratio is below a predetermined level,the site is not considered further.However,if this ratio is greater than that level,further site-selection analyses are performed.This index is called the ____.

A researcher who is interested in new car sales discovers that the secondary data are in the form of statistics that include both car and light truck sales combined.What criterion have the data failed to meet?

Fact-finding is the most complicated form of secondary data analysis.

Diverse types of data offered by a single company are known as ____________________ data.

A moving average sales forecast works best in a dynamic competitive environment.

Diary panel data are data gathered by households that have agreed to record their consumption behavior over an extended period of time.

Which index describes the relationship between retail demand and supply?

When original data are changed to a different format in order to make them consistent with a research objective,the data are said to have been ____________________.

Data which are created outside of the organization are called ____________________ secondary data.

Every year,Westview Marble goes through the process of estimating sales for the upcoming year by looking at the company's previous years' sales and market sales along with economic trends and predictions by experts.This process of predicting sales totals over a specific time period is called ____.

Schematic networks are a form of artificial intelligence in which a computer is programmed to mimic the way that human brains process information.

Tracking industry unit sales over the past twelve months is a form of ____________________ tracking.

Which type of data cannot be purchased (legally and ethically)from commercial sources?

Obtaining secondary data is typically ____ and ____ expensive than obtaining primary data.

By definition,secondary data are always data that are external to the organization.

Provide examples of various external sources of secondary data and discuss how information,as a product,is distributed.

One disadvantage of secondary data is that ____.

Customer discovery is a form of data mining that analyzes anonymous point-of-sale transactions databases to identify coinciding purchases or relationships between products purchased and other retail shopping information.

A disadvantage to secondary data is that they were not designed specifically to meet the objectives of the current project.

All of the following are common reasons why secondary data do not adequately satisfy research needs EXCEPT ____.