Exam 6: Secondary Data Research in a Digital Age

Reading The New York Times to study possible changes in consumer consumption patterns of specific products is an example of ____________________.

Marketing researchers frequently use internal accounting data to generate sales forecasts.

Secondary data that are owned and controlled by the organization are best called ____.

Using secondary data to study relationships between two variables is an example of ____________________.

Shawn is interested in average monthly sales for automobiles in Memphis,TN.He found information on the Internet that gives annual automobile sales by cities,so he took the annual sales for Memphis and divided it by twelve to get a monthly average for that city.This is an example of ____.

When Subway Sandwiches uses secondary data to determine the best location for its franchise outlets,they are engaged in ____.

Explain the three broad objectives that can be achieved using secondary data and give an example of each.

Techniques that use secondary data to select the best location for a retail or wholesale operation are called ____________________ techniques.

The use of secondary data requires current access to respondents who provided the data.

Cross-checking data can help determine the similarity of independent projects.

All of the following are examples of internal secondary data EXCEPT:

The population of a city is 230,000 and its annual per person expenditure on athletic shoes is $45.If there are 64,688 square feet of retail space used to sell athletic shoes in this city,its index of retail saturation is ____.

____________________ analysis is a form of data mining that analyzes anonymous point-of-sale transaction databases to identify coinciding purchases or relationships between products purchased and other retail shopping information.

A disadvantage of secondary data is that the current researcher has no control over the accuracy of the data.

Lance has noticed that companies that advertise a lot seem to have higher sales than those that do not.His use of secondary data to help specify this relationship is an example of ____.