Exam 17: Beyond the Basics in Basic Data Analysis
Exam 1: The Role of Marketing Research75 Questions
Exam 2: Information Systems and Knowledge Management75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues75 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age75 Questions
Exam 7: Survey Research75 Questions
Exam 8: Observation75 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling75 Questions
Exam 11: Questionnaire Design75 Questions
Exam 12: Sampling Designs and Sampling Procedures75 Questions
Exam 13: Big Data Basics: Describing Samples and Populations75 Questions
Exam 14: Basic Data Analysis75 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships75 Questions
Exam 16: Communicating Research Results75 Questions
Exam 17: Beyond the Basics in Basic Data Analysis75 Questions
Exam 18: Advanced Topics in Linear Analytics75 Questions
Exam 19: Testing Hypotheses With Glm Procedures75 Questions
Exam 20: Introducing Multivariate Data Analysis75 Questions
Exam 21: Multivariate Data Analysis: Analytics With Interdependence Techniques75 Questions
Exam 22: Primer on Structural Equations Modeling75 Questions
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A demand artifact results when the differences between treatment levels is caused by a genuine response to the treatments rather than by an awareness of the treatments.
(True/False)
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The F-test partitions the total variation into within-group sum of squares and between-group sum of squares.
(True/False)
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A factorial design is an experimental design fully implemented with one experimental variable.
(True/False)
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The SSB is the variability of the groups' means about a grand mean.
(True/False)
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A factorial design that is well-implemented is called a(n)____________________ experimental design.
(Short Answer)
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When a contrast equation is set up,the sum of all the weights must equal ____________________.
(Short Answer)
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SSB represents variance around the ____________________ means.
(Short Answer)
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The F-ratio is calculated by taking the ratio of the mean square between groups to the mean square within groups.
(True/False)
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The SSE is the total sum of observed values' deviations from the overall or grand mean.
(True/False)
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Which design is an experimental design fully implemented with two or more experimental variables?
(Multiple Choice)
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Which tool refers to a computerized procedure that searches for variables within a data set relating systematically with a dependent variable?
(Multiple Choice)
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In between-subjects experimental design,experimental subjects are exposed to multiple treatment combinations in the same experiment.
(True/False)
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The most commonly applied post-hoc comparison technique is the____________________ test.
(Short Answer)
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The total sum of squares minus the within-group sum of squares is equal to the ____.:
(Multiple Choice)
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Resource limitations may limit the number of subjects recruited for an experiment,such that only the combinations most likely to be considered realistic are used.
(True/False)
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Which design requires repeated measures because the same subject is measured with each treatment?
(Multiple Choice)
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The X-statistic is a basic test statistic of ANOVA,and GLM in general,involving the ratio of systematic to error variance.
(True/False)
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