Question 1

Explain how planned comparisons are different from post-hoc comparisons.

Accepted Answer

Planned comparisons are different from p

Question 2

The basic statistical test of the ANOVA that is used to compare the sample variance with another sample variance is the ____________________.

Accepted Answer

f-test
f t

Question 3

Which design has unequal numbers of subjects per experimental cell?

Accepted Answer

A) balanced experimental design 
B) unbalanced experimental design 
C) incomplete experimental design 
D) pseudo-experimental design 
A) balanced experimental design 
B) unbalanced experimental design 
C) incomplete experimental design 
D) pseudo-experimental design

Question 4

If MSB=803.7 and the F-ratio is 1.72,MSE is equal to about ____.

Accepted Answer

A) 467 
B) 596 
C) 801.98 
D) 1,382 
A) 467 
B) 596 
C) 801.98 
D) 1,382

Question 5

A(n)____________________ occurs when the observed effects are due to awareness of the treatments rather an a genuine response to the treatments.

Accepted Answer

The answer of A(n)____________________ occurs when the observed effects are...

Question 6

Which design results in some empty cells?

Accepted Answer

A) balanced experimental design 
B) unbalanced experimental design 
C) incomplete experimental design 
D) pseudo-experimental design 
A) balanced experimental design 
B) unbalanced experimental design 
C) incomplete experimental design 
D) pseudo-experimental design

Question 7

A balanced experimental design is one in which random numbers of subjects are exposed to each combination of treatment levels.

Accepted Answer

A) True 
 B)False

Question 8

A randomized block design is a variation of GLM ANOVA.

Accepted Answer

A) True 
 B)False

Question 9

The sum of the squared differences between observed values and the group mean for a given set of observations is known as the ____.

Accepted Answer

A) within-group sum of squares 
B) between-groups sum of squares 
C) F-ratio 
D) Y statistic 
A) within-group sum of squares 
B) between-groups sum of squares 
C) F-ratio 
D) Y statistic

Question 10

In which of the following are experimental subjects exposed to multiple treatment combinations in the same experiment?

Accepted Answer

A) randomized block design 
B) factorial design 
C) within-subjects experimental design 
D) between-subjects experimental design 
A) randomized block design 
B) factorial design 
C) within-subjects experimental design 
D) between-subjects experimental design

Question 11

The SSE is calculated by squaring the deviation of each score from its group mean and summing these scores.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is the most commonly applied post-hoc comparison technique?

Accepted Answer

A) Tukey Honestly Significant Difference 
B) Pearson r 
C) Wilks lambda 
D) Cronbach's alpha 
A) Tukey Honestly Significant Difference 
B) Pearson r 
C) Wilks lambda 
D) Cronbach's alpha

Question 13

Even an incomplete experimental design requires that observations be made on all combinations of treatments.

Accepted Answer

A) True 
 B)False

Question 14

CART is an automatic interaction routine combining cross-classification and ____________________.

Accepted Answer

regression

Question 15

In which artifact are observed effects due to awareness of the treatments rather than a genuine response to the treatments?

Accepted Answer

A) instrumentation 
B) history 
C) attrition 
D) demand 
A) instrumentation 
B) history 
C) attrition 
D) demand

Explain how planned comparisons are different from post-hoc comparisons.

The basic statistical test of the ANOVA that is used to compare the sample variance with another sample variance is the ____________________.

Which design has unequal numbers of subjects per experimental cell?

If MSB=803.7 and the F-ratio is 1.72,MSE is equal to about ____.

A(n)____________________ occurs when the observed effects are due to awareness of the treatments rather an a genuine response to the treatments.

Which design results in some empty cells?

A balanced experimental design is one in which random numbers of subjects are exposed to each combination of treatment levels.

A randomized block design is a variation of GLM ANOVA.

The sum of the squared differences between observed values and the group mean for a given set of observations is known as the ____.

In which of the following are experimental subjects exposed to multiple treatment combinations in the same experiment?

The SSE is calculated by squaring the deviation of each score from its group mean and summing these scores.

Which of the following is the most commonly applied post-hoc comparison technique?

Even an incomplete experimental design requires that observations be made on all combinations of treatments.

CART is an automatic interaction routine combining cross-classification and ____________________.

In which artifact are observed effects due to awareness of the treatments rather than a genuine response to the treatments?

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Big Data Basics: Describing Samples and Populations

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Advanced Topics in Linear Analytics

Testing Hypotheses With Glm Procedures

Introducing Multivariate Data Analysis

Multivariate Data Analysis: Analytics With Interdependence Techniques

Primer on Structural Equations Modeling

Filters

Exam 17: Beyond the Basics in Basic Data Analysis

Explain how planned comparisons are different from post-hoc comparisons.

The basic statistical test of the ANOVA that is used to compare the sample variance with another sample variance is the ____________________.

Which design has unequal numbers of subjects per experimental cell?

If MSB=803.7 and the F-ratio is 1.72,MSE is equal to about ____.

A(n)____________________ occurs when the observed effects are due to awareness of the treatments rather an a genuine response to the treatments.

Which design results in some empty cells?

A balanced experimental design is one in which random numbers of subjects are exposed to each combination of treatment levels.

A randomized block design is a variation of GLM ANOVA.

The sum of the squared differences between observed values and the group mean for a given set of observations is known as the ____.

In which of the following are experimental subjects exposed to multiple treatment combinations in the same experiment?

The SSE is calculated by squaring the deviation of each score from its group mean and summing these scores.

Which of the following is the most commonly applied post-hoc comparison technique?

Even an incomplete experimental design requires that observations be made on all combinations of treatments.

CART is an automatic interaction routine combining cross-classification and ____________________.

In which artifact are observed effects due to awareness of the treatments rather than a genuine response to the treatments?

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Big Data Basics: Describing Samples and Populations

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Advanced Topics in Linear Analytics

Testing Hypotheses With Glm Procedures

Introducing Multivariate Data Analysis

Multivariate Data Analysis: Analytics With Interdependence Techniques

Primer on Structural Equations Modeling

Filters