Exam 17: Beyond the Basics in Basic Data Analysis
Exam 1: The Role of Marketing Research75 Questions
Exam 2: Information Systems and Knowledge Management75 Questions
Exam 3: The Marketing Research Process75 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues75 Questions
Exam 5: Qualitative Research Tools75 Questions
Exam 6: Secondary Data Research in a Digital Age75 Questions
Exam 7: Survey Research75 Questions
Exam 8: Observation75 Questions
Exam 9: Conducting Marketing Experiments75 Questions
Exam 10: Measurement and Attitude Scaling75 Questions
Exam 11: Questionnaire Design75 Questions
Exam 12: Sampling Designs and Sampling Procedures75 Questions
Exam 13: Big Data Basics: Describing Samples and Populations75 Questions
Exam 14: Basic Data Analysis75 Questions
Exam 15: Testing for Differences Between Groups and for Predictive Relationships75 Questions
Exam 16: Communicating Research Results75 Questions
Exam 17: Beyond the Basics in Basic Data Analysis75 Questions
Exam 18: Advanced Topics in Linear Analytics75 Questions
Exam 19: Testing Hypotheses With Glm Procedures75 Questions
Exam 20: Introducing Multivariate Data Analysis75 Questions
Exam 21: Multivariate Data Analysis: Analytics With Interdependence Techniques75 Questions
Exam 22: Primer on Structural Equations Modeling75 Questions
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Which procedure tests that statistical significance of all possible group differences between means even when no hypothesis about such differences exists?
(Multiple Choice)
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Which tool involves an automatic interaction routine combining cross-classification and regression analysis?
(Multiple Choice)
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The denominator of an F-statistic has ____________________ degrees of freedom.
(Short Answer)
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The degrees of freedom associated with the between-groups sum of squares is equal to____________________.
(Short Answer)
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In ____________________ -subjects experimental design,experimental subjects are exposed to multiple treatment combinations in the same experiment.
(Short Answer)
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The SST is computed by squaring the deviation of each observed value from the grand mean and summing these values.
(True/False)
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Which tool graphically depicts what-if analyses illustrating the chances of some event occurring?
(Multiple Choice)
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Within-subjects designs involve repeated measures because with each treatment,a different subject is measured.
(True/False)
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How are sequential chi-square analyses useful when analyzing big data?
(Essay)
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An RBD allows the analyst to control statistically for the impact of a blocking variable.
(True/False)
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In a two-factor experimental design model,Yᵢⱼk = µ + βᵢ + αⱼ + Iᵢⱼ + εᵢⱼₖ,what does µ represent?
(Multiple Choice)
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In a two-factor experimental design model,Yᵢⱼk = µ + βᵢ + αⱼ + Iᵢⱼ + εᵢⱼₖ,Iᵢⱼ represents the interaction effect of factors A and B.
(True/False)
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The total sum of squares minus the within-group sum of squares is equal to the between-group sum of squares.
(True/False)
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A(n)____________________ experimental design results in some empty cells.
(Short Answer)
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