Question 1

The term ________ implies that the scale is metric,whereas the term ________ implies that the scale is categorical.

Accepted Answer

A) levels; labels 
B) labels; levels 
C) levels; variances 
D) labels; variances 
E) variances; labels 
A) levels; labels 
B) labels; levels 
C) levels; variances 
D) labels; variances 
E) variances; labels

Question 2

As with normal distributions,there are numbers that you can memorize that allow you to determine if a chi-square value is significant.

Accepted Answer

A) True 
 B)False

Question 3

Perhaps the most intuitive relationship between two metric variables is a linear relationship,sometimes called a straight-line relationship.

Accepted Answer

A) True 
 B)False

Question 4

Relate-Crosstabs allows your XL Data Analyst software to perform a cross-tabulation analysis.

Accepted Answer

A) True 
 B)False

Question 5

________ is the examination of frequencies for two categorical variables in a cross-tabulation table to determine whether the variables have a significant relationship.

Accepted Answer

A) Chi-square analysis 
B) Correlation 
C) ANOVA 
D) Regression 
E) MANOVA 
A) Chi-square analysis 
B) Correlation 
C) ANOVA 
D) Regression 
E) MANOVA

Question 6

The proper command in your XL Data Analyst to perform correlation analysis is Relate-Correlate.

Accepted Answer

A) True 
 B)False

Question 7

In regression the statistical significance for the intercept and the slope are tested using an F test.

Accepted Answer

A) True 
 B)False

Question 8

What is the command sequence for the XL Data Analyst to perform cross-tabulation analysis and generate row and column percentage tables?

Accepted Answer

A) Go-Boolean 
B) Summarize-Boolean-Cross 
C) Relate-Crosstabs 
D) Relate-2 Variables 
E) Relate-Boolean-Stacked Bar 
A) Go-Boolean 
B) Summarize-Boolean-Cross 
C) Relate-Crosstabs 
D) Relate-2 Variables 
E) Relate-Boolean-Stacked Bar

Question 9

When you run a cross-tabulation analysis,using XL Data Analyst,you must calculate the row and column percentages tables by hand; all else is automatically calculated for you.

Accepted Answer

A) True 
 B)False

Question 10

If you enter more than one independent variable in XL Data Analyst while performing regression,you are running:

Accepted Answer

A) bivariate regression 
B) single variable analysis 
C) multiple regression analysis 
D) polyvariable regression 
E) none of the above; you cannot enter more than one independent variable in XL Data Analyst 
A) bivariate regression 
B) single variable analysis 
C) multiple regression analysis 
D) polyvariable regression 
E) none of the above; you cannot enter more than one independent variable in XL Data Analyst

Question 11

When a question has labels,i.e."yes" or "no" answers,we can say the scale is metric.

Accepted Answer

A) True 
 B)False

Question 12

When a scale has "labels" as opposed to "levels" we can normally assume the level of measurement is:

Accepted Answer

A) metric 
B) in small increments 
C) categorical 
D) to scale 
E) average 
A) metric 
B) in small increments 
C) categorical 
D) to scale 
E) average

Question 13

Covariation is defined as the amount of change in one variable systematically associated with a change in another variable.

Accepted Answer

A) True 
 B)False

Question 14

Bivariate regression analysis is a predictive analysis technique in which two variables only are in the predictive model; one is an independent variable and the other a dependent variable.

Accepted Answer

A) True 
 B)False

Question 15

A dummy independent variable is defined as one that is scaled with a categorical 0-versus-1 coding scheme.

Accepted Answer

A) True 
 B)False

Question 16

A relationship is a consistent and systematic linkage between the levels or labels for two variables.

Accepted Answer

A) True 
 B)False

Question 17

In a linear relationship formula,the slope = b.

Accepted Answer

A) True 
 B)False

Question 18

If you wanted your XL Data Analyst to perform regression analysis,which command sequence would you use?

Accepted Answer

A) Summarize-Regress 
B) Relate-Multiple/Linear 
C) Relate-Regress-Multiple/Linear 
D) Relate-Regression 
E) Relate-Polyvariable Prediction 
A) Summarize-Regress 
B) Relate-Multiple/Linear 
C) Relate-Regress-Multiple/Linear 
D) Relate-Regression 
E) Relate-Polyvariable Prediction

Question 19

Should XL Data Analyst find there is no significant relationship in a cross-tabulation table,it:

Accepted Answer

A) presents Column or Row Percents with a warning 
B) presents both Column and Row Percents 
C) presents only Column Percents 
D) presents an asterisk 
E) none of the above; inspecting a table of non-significant relationships is not productive 
A) presents Column or Row Percents with a warning 
B) presents both Column and Row Percents 
C) presents only Column Percents 
D) presents an asterisk 
E) none of the above; inspecting a table of non-significant relationships is not productive

Question 20

What are the intercept and the slope computed on the basis of in regression analysis?

Accepted Answer

A) parsimony 
B) the least squares' criterion 
C) the most squares' criterion 
D) the size of the coefficients 
E) none of the above; the intercept and slope are not computed in regression analysis 
A) parsimony 
B) the least squares' criterion 
C) the most squares' criterion 
D) the size of the coefficients 
E) none of the above; the intercept and slope are not computed in regression analysis

The term implies that the scale is metric,whereas the term implies that the scale is categorical.

As with normal distributions,there are numbers that you can memorize that allow you to determine if a chi-square value is significant.

Perhaps the most intuitive relationship between two metric variables is a linear relationship,sometimes called a straight-line relationship.

Relate-Crosstabs allows your XL Data Analyst software to perform a cross-tabulation analysis.

________ is the examination of frequencies for two categorical variables in a cross-tabulation table to determine whether the variables have a significant relationship.

The proper command in your XL Data Analyst to perform correlation analysis is Relate-Correlate.

In regression the statistical significance for the intercept and the slope are tested using an F test.

What is the command sequence for the XL Data Analyst to perform cross-tabulation analysis and generate row and column percentage tables?

When you run a cross-tabulation analysis,using XL Data Analyst,you must calculate the row and column percentages tables by hand; all else is automatically calculated for you.

If you enter more than one independent variable in XL Data Analyst while performing regression,you are running:

When a question has labels,i.e."yes" or "no" answers,we can say the scale is metric.

When a scale has "labels" as opposed to "levels" we can normally assume the level of measurement is:

Covariation is defined as the amount of change in one variable systematically associated with a change in another variable.

Bivariate regression analysis is a predictive analysis technique in which two variables only are in the predictive model; one is an independent variable and the other a dependent variable.

A dummy independent variable is defined as one that is scaled with a categorical 0-versus-1 coding scheme.

A relationship is a consistent and systematic linkage between the levels or labels for two variables.

In a linear relationship formula,the slope = b.

If you wanted your XL Data Analyst to perform regression analysis,which command sequence would you use?

Should XL Data Analyst find there is no significant relationship in a cross-tabulation table,it:

What are the intercept and the slope computed on the basis of in regression analysis?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 14: Determining Relationships

The term ________ implies that the scale is metric,whereas the term ________ implies that the scale is categorical.

As with normal distributions,there are numbers that you can memorize that allow you to determine if a chi-square value is significant.

Perhaps the most intuitive relationship between two metric variables is a linear relationship,sometimes called a straight-line relationship.

Relate-Crosstabs allows your XL Data Analyst software to perform a cross-tabulation analysis.

________ is the examination of frequencies for two categorical variables in a cross-tabulation table to determine whether the variables have a significant relationship.

The proper command in your XL Data Analyst to perform correlation analysis is Relate-Correlate.

In regression the statistical significance for the intercept and the slope are tested using an F test.

What is the command sequence for the XL Data Analyst to perform cross-tabulation analysis and generate row and column percentage tables?

When you run a cross-tabulation analysis,using XL Data Analyst,you must calculate the row and column percentages tables by hand; all else is automatically calculated for you.

If you enter more than one independent variable in XL Data Analyst while performing regression,you are running:

When a question has labels,i.e."yes" or "no" answers,we can say the scale is metric.

When a scale has "labels" as opposed to "levels" we can normally assume the level of measurement is:

Covariation is defined as the amount of change in one variable systematically associated with a change in another variable.

Bivariate regression analysis is a predictive analysis technique in which two variables only are in the predictive model; one is an independent variable and the other a dependent variable.

A dummy independent variable is defined as one that is scaled with a categorical 0-versus-1 coding scheme.

A relationship is a consistent and systematic linkage between the levels or labels for two variables.

In a linear relationship formula,the slope = b.

If you wanted your XL Data Analyst to perform regression analysis,which command sequence would you use?

Should XL Data Analyst find there is no significant relationship in a cross-tabulation table,it:

What are the intercept and the slope computed on the basis of in regression analysis?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Finding Differences

Preparing and Presenting Your Research Report

Filters

The term implies that the scale is metric,whereas the term implies that the scale is categorical.