Exam 14: Determining Relationships
Exam 1: An Introduction to Marketing Research54 Questions
Exam 2: The Marketing Research Industry72 Questions
Exam 3: The Marketing Research Process Including the Problem and Research Objectives99 Questions
Exam 4: Research Design Alternatives and Qualitative Research135 Questions
Exam 5: Information Types and Sources: Secondary Data and Standardized Information70 Questions
Exam 6: Data Collection Methods95 Questions
Exam 7: Measurement Scales88 Questions
Exam 8: Designing Data Collection Forms70 Questions
Exam 9: Determining Sample Size and the Sample Plan88 Questions
Exam 10: Data Issues and Inputting Data Into Xl Data Analyst56 Questions
Exam 11: Summarizing Your Data54 Questions
Exam 12: Generalizing Your Findings88 Questions
Exam 14: Determining Relationships107 Questions
Exam 13: Finding Differences64 Questions
Exam 15: Preparing and Presenting Your Research Report80 Questions
Select questions type
In a linear relationship formula,the variable being predicted is x.
(True/False)
4.9/5
(43)
A chi-square analysis is the examination of frequencies for two metric variables in a cross-tabulation table to determine whether the variables have a significant relationship.
(True/False)
5.0/5
(45)
A ________ (where the target variable is clearly indicated,probably in the title,and the statistically significant positive and negative correlations are identified and separated)is suggested when presenting correlation findings.
(Multiple Choice)
5.0/5
(42)
Which of the following is true of the dependent variable in regression analysis?
(Multiple Choice)
4.8/5
(35)
The Pearson product moment correlation measures the linear relationship between two metric-scaled variables.
(True/False)
4.8/5
(36)
A question that asks how often a respondent purchases plane tickets would be considered:
(Multiple Choice)
4.8/5
(34)
The standard error of the estimate is used as a measure of the accuracy of the predictions in regression; it is analogous to the standard error of the mean,used in estimating a population mean from a sample.
(True/False)
4.9/5
(44)
The best communication vehicle for cross-tabulation analysis is a ________.
(Multiple Choice)
4.9/5
(35)
What is the intersection of a row and a column in a cross-tabulation table called?
(Multiple Choice)
4.8/5
(30)
Regression may be used to make general predictions; for example,there is a relationship between family size and dollar amount spent on groceries.But regression cannot be used to predict a dollar amount of groceries that families of different sizes would purchase.
(True/False)
4.8/5
(39)
The expected frequencies perfectly embody the alternative hypothesis for chi-square analysis.
(True/False)
4.9/5
(41)
Raw counts appearing in a frequency table are used by chi-square analysis as "expected frequencies."
(True/False)
4.8/5
(44)
In regression,the line that runs through the points on a scatter diagram is positioned to minimize the vertical distances away from the line of the various points because of the "least squares criterion."
(True/False)
4.7/5
(28)
A correlation coefficient,an index number constrained to fall between the range of -1.0 and +1.0,communicates both the strength and the direction of association between three or more categorical variables.
(True/False)
4.9/5
(36)
The term labels implies that the scale is metric,whereas the term levels implies that the scale is categorical.
(True/False)
4.9/5
(39)
Which of the following is a form of regression analysis where more than one independent variable is used in the regression equation?
(Multiple Choice)
4.8/5
(37)
If you wished to perform correlation analysis using your XL Data Analyst,which command sequence would you use?
(Multiple Choice)
4.8/5
(43)
In multiple regression,the multiple R is like a lead indicator.Researchers often convert it into a percent to indicate what percent of the dependent variable is explained by the multiple regression.
(True/False)
4.7/5
(34)
________ are the totals observed by counting the number of respondents who are in each cross-tabulation cell.
(Multiple Choice)
4.7/5
(46)
The XL Data Analyst performs cross-tabulation analysis and generates row and column percentage tables so that users can see the relationship patterns when they encounter a significant cross-tabulation relationship.
(True/False)
4.8/5
(30)
Showing 41 - 60 of 107
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)