Question 1

The terms dependent and independent are arbitrary designations and are customary to regression analysis.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is NOT true regarding the independent variable in regression analysis?

Accepted Answer

A) It is used to predict the dependent variable. 
B) It is the x in the regression formula. 
C) The term independent variable is an arbitrary designation. 
D) It is predicted by the dependent variable. 
E) There is no cause-and-effect relationship or true dependence between the dependent and the independent variables. 
A) It is used to predict the dependent variable. 
B) It is the x in the regression formula. 
C) The term independent variable is an arbitrary designation. 
D) It is predicted by the dependent variable. 
E) There is no cause-and-effect relationship or true dependence between the dependent and the independent variables.

Question 3

In chi-square analysis,the formula for an expected cell frequency shows the cell column total * by the cell row total in the numerator and ________ in the denominator.

Accepted Answer

A) the cell column total 
B) the cell row total 
C) p*q 
D) n 
E) the grand total 
A) the cell column total 
B) the cell row total 
C) p*q 
D) n 
E) the grand total

Question 4

A question about choice of drink with the answers being "coffee" or "soft drink" would be considered to have:

Accepted Answer

A) categorical levels 
B) metric levels 
C) level metrics 
D) categorical labels 
E) average labels 
A) categorical levels 
B) metric levels 
C) level metrics 
D) categorical labels 
E) average labels

Question 5

A ________ is a consistent and systematic linkage between the levels or labels for two variables.

Accepted Answer

A) variance 
B) correlation 
C) coefficient 
D) difference 
E) relationship 
A) variance 
B) correlation 
C) coefficient 
D) difference 
E) relationship

Question 6

We would use cross-tabulation if we wanted to assess the statistical significance of categorical relationships.

Accepted Answer

A) True 
 B)False

Question 7

What Greek symbol denotes the true slope in regression analysis?

Accepted Answer

A) β 
B) α 
C) π 
D) Σ 
E) Ω 
A) β 
B) α 
C) π 
D) Σ 
E) Ω

Question 8

A scatter diagram plots data pairs in an x- and y-axis graph.

Accepted Answer

A) True 
 B)False

Question 9

In multiple regression,the multiple R,also called the coefficient of determination,ranges from 0 to +1.00.It represents the amount of the dependent variable "explained" by the combined independent variables.

Accepted Answer

A) True 
 B)False

Question 10

You may perform regression analysis,using your XL Data Analyst by the command: Relate-Regression.

Accepted Answer

A) True 
 B)False

Question 11

The intersection of a row and a column is called a cross-tabulation cell.

Accepted Answer

A) True 
 B)False

Question 12

The Pearson product moment correlation has a range between -1.00 and +1.00.

Accepted Answer

A) True 
 B)False

Question 13

Which type of relationship is described by the formula: y = a + bx?

Accepted Answer

A) causal relationship 
B) linear relationship 
C) categorical relationship 
D) Boolean relationship 
E) a beta relationship 
A) causal relationship 
B) linear relationship 
C) categorical relationship 
D) Boolean relationship 
E) a beta relationship

Question 14

If a correlation coefficient is not statistically significant:

Accepted Answer

A) you can still use the size of the coefficient to indicate the amount of the association though you know it is not significant 
B) you can use the direction of the coefficient to indicate the nature of the association though you know it is not significant 
C) you must assume the correlation is zero; the coefficient has no meaning at all 
D) you should rerun the analysis to see if the beta is significant 
E) none of the above; all coefficients are statistically significant 
A) you can still use the size of the coefficient to indicate the amount of the association though you know it is not significant 
B) you can use the direction of the coefficient to indicate the nature of the association though you know it is not significant 
C) you must assume the correlation is zero; the coefficient has no meaning at all 
D) you should rerun the analysis to see if the beta is significant 
E) none of the above; all coefficients are statistically significant

Question 15

Independent variables are normally measured in different units.To determine the relative importance of the beta weights between independent variables,we would use:

Accepted Answer

A) a screening variable 
B) a trimmed model 
C) standardized beta coefficients 
D) betas measured in "like-units" 
E) p values 
A) a screening variable 
B) a trimmed model 
C) standardized beta coefficients 
D) betas measured in "like-units" 
E) p values

Question 16

Regression analysis provides a measure of accuracy for predictions of the regression equation through the:

Accepted Answer

A) standard error of estimate 
B) standard error of accuracy 
C) standard error of percentage 
D) standard error of average 
E) standard error of the error term 
A) standard error of estimate 
B) standard error of accuracy 
C) standard error of percentage 
D) standard error of average 
E) standard error of the error term

Question 17

Multiple regression,a form of bivariate regression where more than one independent variable,is in the regression equation.

Accepted Answer

A) True 
 B)False

Question 18

A chi-square value is significant when it exceeds 1.96.

Accepted Answer

A) True 
 B)False

Question 19

In multiple regression,interpreting the regression results is complicated because the different independent variables are scaled differently.The answer is to standardize the beta coefficients.

Accepted Answer

A) True 
 B)False

Question 20

Gender is not an appropriate column variable for a cross-tabulation analysis in XL Data Analyst.

Accepted Answer

A) True 
 B)False

The terms dependent and independent are arbitrary designations and are customary to regression analysis.

Which of the following is NOT true regarding the independent variable in regression analysis?

In chi-square analysis,the formula for an expected cell frequency shows the cell column total * by the cell row total in the numerator and ________ in the denominator.

A question about choice of drink with the answers being "coffee" or "soft drink" would be considered to have:

A ________ is a consistent and systematic linkage between the levels or labels for two variables.

We would use cross-tabulation if we wanted to assess the statistical significance of categorical relationships.

What Greek symbol denotes the true slope in regression analysis?

A scatter diagram plots data pairs in an x- and y-axis graph.

In multiple regression,the multiple R,also called the coefficient of determination,ranges from 0 to +1.00.It represents the amount of the dependent variable "explained" by the combined independent variables.

You may perform regression analysis,using your XL Data Analyst by the command: Relate-Regression.

The intersection of a row and a column is called a cross-tabulation cell.

The Pearson product moment correlation has a range between -1.00 and +1.00.

Which type of relationship is described by the formula: y = a + bx?

If a correlation coefficient is not statistically significant:

Independent variables are normally measured in different units.To determine the relative importance of the beta weights between independent variables,we would use:

Regression analysis provides a measure of accuracy for predictions of the regression equation through the:

Multiple regression,a form of bivariate regression where more than one independent variable,is in the regression equation.

A chi-square value is significant when it exceeds 1.96.

In multiple regression,interpreting the regression results is complicated because the different independent variables are scaled differently.The answer is to standardize the beta coefficients.

Gender is not an appropriate column variable for a cross-tabulation analysis in XL Data Analyst.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 14: Determining Relationships

The terms dependent and independent are arbitrary designations and are customary to regression analysis.

Which of the following is NOT true regarding the independent variable in regression analysis?

In chi-square analysis,the formula for an expected cell frequency shows the cell column total * by the cell row total in the numerator and ________ in the denominator.

A question about choice of drink with the answers being "coffee" or "soft drink" would be considered to have:

A ________ is a consistent and systematic linkage between the levels or labels for two variables.

We would use cross-tabulation if we wanted to assess the statistical significance of categorical relationships.

What Greek symbol denotes the true slope in regression analysis?

A scatter diagram plots data pairs in an x- and y-axis graph.

In multiple regression,the multiple R,also called the coefficient of determination,ranges from 0 to +1.00.It represents the amount of the dependent variable "explained" by the combined independent variables.

You may perform regression analysis,using your XL Data Analyst by the command: Relate-Regression.

The intersection of a row and a column is called a cross-tabulation cell.

The Pearson product moment correlation has a range between -1.00 and +1.00.

Which type of relationship is described by the formula: y = a + bx?

If a correlation coefficient is not statistically significant:

Independent variables are normally measured in different units.To determine the relative importance of the beta weights between independent variables,we would use:

Regression analysis provides a measure of accuracy for predictions of the regression equation through the:

Multiple regression,a form of bivariate regression where more than one independent variable,is in the regression equation.

A chi-square value is significant when it exceeds 1.96.

In multiple regression,interpreting the regression results is complicated because the different independent variables are scaled differently.The answer is to standardize the beta coefficients.

Gender is not an appropriate column variable for a cross-tabulation analysis in XL Data Analyst.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Finding Differences

Preparing and Presenting Your Research Report

Filters