Question 1

Judgment samples are highly subjective and therefore prone to much error.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following samples is used as a means of ensuring that convenience samples will have the desired proportions of different respondent classes?

Accepted Answer

A) convenience sampling 
B) judgment sampling 
C) referral sampling 
D) quota sampling 
E) proportionate 
A) convenience sampling 
B) judgment sampling 
C) referral sampling 
D) quota sampling 
E) proportionate

Question 3

The popularity of quota samples is attributable to the fact that they combine nonprobability sampling advantages with quota controls that ensure the final sample will approximate the population with respect to its key characteristics.

Accepted Answer

A) True 
 B)False

Question 4

Managers have a "large sample size" bias that ethical marketing researchers do not use for selfish advantage.

Accepted Answer

A) True 
 B)False

Question 5

Stratified sampling is used with a skewed population,and the researcher identifies ________ contained within the population based on their differences.

Accepted Answer

A) systems 
B) samples 
C) strata 
D) persons 
E) skews 
A) systems 
B) samples 
C) strata 
D) persons 
E) skews

Question 6

For a 95% confidence level,z=

Accepted Answer

A) 2)58 
B) 2)38 
C) 1)99 
D) 1)96 
E) 1)00 
A) 2)58 
B) 2)38 
C) 1)99 
D) 1)96 
E) 1)00

Question 7

The interpretation of sample accuracy uses the following logic: If you use a sample size with an accuracy level of ±5%,when you analyze your survey's findings,________.

Accepted Answer

A) they will be about +5% of what you would find if you performed a census 
B) they will be about -5% of what you would find if you performed a census 
C) they will be about +95% of what you would find if you performed a census 
D) they will be about -95% of what you would find if you performed a census 
E) they will be the same as what you would find if you performed a census 
A) they will be about +5% of what you would find if you performed a census 
B) they will be about -5% of what you would find if you performed a census 
C) they will be about +95% of what you would find if you performed a census 
D) they will be about -95% of what you would find if you performed a census 
E) they will be the same as what you would find if you performed a census

Question 8

In the confidence interval formula for sample size,the symbol e represents:

Accepted Answer

A) efficiency of the sample (desired accuracy given the cost) 
B) sample frame error 
C) acceptable error (desired accuracy level) 
D) elasticity 
E) none of the above; the formula has no e 
A) efficiency of the sample (desired accuracy given the cost) 
B) sample frame error 
C) acceptable error (desired accuracy level) 
D) elasticity 
E) none of the above; the formula has no e

Question 9

In the confidence interval formula for sample size,s stands for sample size.

Accepted Answer

A) True 
 B)False

Question 10

Demographic incidence is the percentage of respondents that qualify for a survey based on screening for things like product use,ailments,or a particular behavior.

Accepted Answer

A) True 
 B)False

Question 11

A table of random numbers is a listing of numbers whose systematic order is assured.

Accepted Answer

A) True 
 B)False

Question 12

The accuracy of a sample may be expressed as a plus-or-minus percentage value.

Accepted Answer

A) True 
 B)False

Question 13

You may use your XL Data Analyst software to generate a sample size,but you must estimate p and specify your allowable error.

Accepted Answer

A) True 
 B)False

Question 14

Which sampling method is not based on fairness,equity or equal chance?

Accepted Answer

A) non-equity sampling 
B) disproportionate sampling 
C) unfair sampling 
D) non-probability sampling 
E) simple samples 
A) non-equity sampling 
B) disproportionate sampling 
C) unfair sampling 
D) non-probability sampling 
E) simple samples

Question 15

The customary level of confidence among marketing researchers has a z of 1.96.

Accepted Answer

A) True 
 B)False

Question 16

There is a decline in marketing research companies that set up consumer or respondent panels for the explicit purpose of conducting online surveys with representative samples.

Accepted Answer

A) True 
 B)False

Question 17

Sampling error is any error that occurs because a sample is used.

Accepted Answer

A) True 
 B)False

Question 18

Sample methods that embody random sampling are often termed ________.

Accepted Answer

A) probability sampling methods 
B) nonprobability sampling methods 
C) congruent sampling methods 
D) incongruent sampling methods 
E) randomized sampling methods 
A) probability sampling methods 
B) nonprobability sampling methods 
C) congruent sampling methods 
D) incongruent sampling methods 
E) randomized sampling methods

Question 19

The ________ represents how many people will actually complete the interview.

Accepted Answer

A) qualification rate 
B) completion rate 
C) incidence rate 
D) response rate 
E) incidental level 
A) qualification rate 
B) completion rate 
C) incidence rate 
D) response rate 
E) incidental level

Question 20

Which of the following is true in terms of the relationship between sample size and sample accuracy?

Accepted Answer

A) There is a linear relationship; the larger the sample, the greater the accuracy. 
B) There is no relationship; sample size does not affect sample accuracy. 
C) Accuracy is set by the researcher and is not affected by the sample size. 
D) After a sample size of about 500, large gains in sample accuracy are not realized--even with large increases in sample size. 
E) After a sample size of about 1,500, large gains in sample accuracy are not realized--even with large increases in sample size. 
A) There is a linear relationship; the larger the sample, the greater the accuracy. 
B) There is no relationship; sample size does not affect sample accuracy. 
C) Accuracy is set by the researcher and is not affected by the sample size. 
D) After a sample size of about 500, large gains in sample accuracy are not realized--even with large increases in sample size. 
E) After a sample size of about 1,500, large gains in sample accuracy are not realized--even with large increases in sample size.

Judgment samples are highly subjective and therefore prone to much error.

Which of the following samples is used as a means of ensuring that convenience samples will have the desired proportions of different respondent classes?

The popularity of quota samples is attributable to the fact that they combine nonprobability sampling advantages with quota controls that ensure the final sample will approximate the population with respect to its key characteristics.

Managers have a "large sample size" bias that ethical marketing researchers do not use for selfish advantage.

Stratified sampling is used with a skewed population,and the researcher identifies ________ contained within the population based on their differences.

For a 95% confidence level,z=

The interpretation of sample accuracy uses the following logic: If you use a sample size with an accuracy level of ±5%,when you analyze your survey's findings,________.

In the confidence interval formula for sample size,the symbol e represents:

In the confidence interval formula for sample size,s stands for sample size.

Demographic incidence is the percentage of respondents that qualify for a survey based on screening for things like product use,ailments,or a particular behavior.

A table of random numbers is a listing of numbers whose systematic order is assured.

The accuracy of a sample may be expressed as a plus-or-minus percentage value.

You may use your XL Data Analyst software to generate a sample size,but you must estimate p and specify your allowable error.

Which sampling method is not based on fairness,equity or equal chance?

The customary level of confidence among marketing researchers has a z of 1.96.

There is a decline in marketing research companies that set up consumer or respondent panels for the explicit purpose of conducting online surveys with representative samples.

Sampling error is any error that occurs because a sample is used.

Sample methods that embody random sampling are often termed ________.

The ________ represents how many people will actually complete the interview.

Which of the following is true in terms of the relationship between sample size and sample accuracy?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 9: Determining Sample Size and the Sample Plan

Judgment samples are highly subjective and therefore prone to much error.

Which of the following samples is used as a means of ensuring that convenience samples will have the desired proportions of different respondent classes?

The popularity of quota samples is attributable to the fact that they combine nonprobability sampling advantages with quota controls that ensure the final sample will approximate the population with respect to its key characteristics.

Managers have a "large sample size" bias that ethical marketing researchers do not use for selfish advantage.

Stratified sampling is used with a skewed population,and the researcher identifies ________ contained within the population based on their differences.

For a 95% confidence level,z=

The interpretation of sample accuracy uses the following logic: If you use a sample size with an accuracy level of ±5%,when you analyze your survey's findings,________.

In the confidence interval formula for sample size,the symbol e represents:

In the confidence interval formula for sample size,s stands for sample size.

Demographic incidence is the percentage of respondents that qualify for a survey based on screening for things like product use,ailments,or a particular behavior.

A table of random numbers is a listing of numbers whose systematic order is assured.

The accuracy of a sample may be expressed as a plus-or-minus percentage value.

You may use your XL Data Analyst software to generate a sample size,but you must estimate p and specify your allowable error.

Which sampling method is not based on fairness,equity or equal chance?

The customary level of confidence among marketing researchers has a z of 1.96.

There is a decline in marketing research companies that set up consumer or respondent panels for the explicit purpose of conducting online surveys with representative samples.

Sampling error is any error that occurs because a sample is used.

Sample methods that embody random sampling are often termed ________.

The ________ represents how many people will actually complete the interview.

Which of the following is true in terms of the relationship between sample size and sample accuracy?

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters