Question 1

In the confidence interval formula for sample size,q=

Accepted Answer

A) e2 
B) 100%-p 
C) e+p 
D) p/100 
E) p+e*z 
A) e2 
B) 100%-p 
C) e+p 
D) p/100 
E) p+e*z

Question 2

A sample frame is a master list of all the members of the population.

Accepted Answer

A) True 
 B)False

Question 3

A ________ is defined as an accounting of everyone in the population.

Accepted Answer

A) population 
B) sample frame 
C) communicate sample 
D) total sample 
E) census 
A) population 
B) sample frame 
C) communicate sample 
D) total sample 
E) census

Question 4

Invitation online sampling is when potential respondents are alerted that they may fill out a questionnaire that is hosted at a specific website.

Accepted Answer

A) True 
 B)False

Question 5

In the confidence interval formula for sample size,if p=90,then q=90.

Accepted Answer

A) True 
 B)False

Question 6

Online panel sampling relies on a random selection of website visitors.

Accepted Answer

A) True 
 B)False

Question 7

Probability samples cannot also be random samples.

Accepted Answer

A) True 
 B)False

Question 8

A census is defined as an accounting of everyone in the sample.

Accepted Answer

A) True 
 B)False

Question 9

A mall survey is an example of convenience sampling.

Accepted Answer

A) True 
 B)False

Question 10

Accuracy is expressed as a ± x% number.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is/are necessary for systematic sampling?

Accepted Answer

A) random-starting point and skip interval 
B) random-digit dialing and skip interval 
C) random-plus dialing, random selection and skip interval 
D) just a skip interval 
E) systematically partitioning data from the sample 
A) random-starting point and skip interval 
B) random-digit dialing and skip interval 
C) random-plus dialing, random selection and skip interval 
D) just a skip interval 
E) systematically partitioning data from the sample

Question 12

Online or Internet surveys are popular because of their speed and low cost.

Accepted Answer

A) True 
 B)False

Question 13

If the population is believed to have a skewed distribution for one of more of its distinguishing factors,which of the following should be used?

Accepted Answer

A) simple random 
B) systematic 
C) cluster 
D) stratified 
E) convenient skip 
A) simple random 
B) systematic 
C) cluster 
D) stratified 
E) convenient skip

Question 14

Why is it important for marketing managers to know the motivations underlying the sample size recommendations of the researchers that they hire?

Accepted Answer

A) A manager's cost may be unnecessarily inflated. 
B) Unethical researchers may use large sample sizes to increase profits. 
C) Unethical researchers may have ownership in a data collection company. 
D) Researchers' profits may be a percentage of total costs. 
E) all of the above 
A) A manager's cost may be unnecessarily inflated. 
B) Unethical researchers may use large sample sizes to increase profits. 
C) Unethical researchers may have ownership in a data collection company. 
D) Researchers' profits may be a percentage of total costs. 
E) all of the above

Question 15

Which type of sampling method uses area sampling?

Accepted Answer

A) geographical sampling 
B) stratified sampling 
C) cluster sampling 
D) two-step judgment sampling 
E) convenience sampling 
A) geographical sampling 
B) stratified sampling 
C) cluster sampling 
D) two-step judgment sampling 
E) convenience sampling

Question 16

In stratified sampling,there is a procedure that allows you to take information from each stratum to calculate an estimate of the overall population average.The procedure uses:

Accepted Answer

A) a skewed average 
B) a non-skewed average 
C) a disproportionate average 
D) a weighted average 
E) the restrictive power, r, of the sample 
A) a skewed average 
B) a non-skewed average 
C) a disproportionate average 
D) a weighted average 
E) the restrictive power, r, of the sample

Question 17

With simple random sampling,the probability of being selected into the sample is not "known" but is equal for all members of the population.

Accepted Answer

A) True 
 B)False

Question 18

It is the researcher's responsibility to select only sample frames that:

Accepted Answer

A) perfectly represent the true population 
B) have the least amount of error at a reasonable cost 
C) have no error regardless of the cost 
D) have error limited to 20%-30% 
E) none of the above; researchers do not choose the sample frame 
A) perfectly represent the true population 
B) have the least amount of error at a reasonable cost 
C) have no error regardless of the cost 
D) have error limited to 20%-30% 
E) none of the above; researchers do not choose the sample frame

Question 19

A list of the members of the population and a skip interval are used in which of the following sampling methods?

Accepted Answer

A) simple random 
B) systematic 
C) cluster 
D) stratified 
E) convenient skip 
A) simple random 
B) systematic 
C) cluster 
D) stratified 
E) convenient skip

Question 20

AE stands for allowable error.

Accepted Answer

A) True 
 B)False

In the confidence interval formula for sample size,q=

A sample frame is a master list of all the members of the population.

A ________ is defined as an accounting of everyone in the population.

Invitation online sampling is when potential respondents are alerted that they may fill out a questionnaire that is hosted at a specific website.

In the confidence interval formula for sample size,if p=90,then q=90.

Online panel sampling relies on a random selection of website visitors.

Probability samples cannot also be random samples.

A census is defined as an accounting of everyone in the sample.

A mall survey is an example of convenience sampling.

Accuracy is expressed as a ± x% number.

Which of the following is/are necessary for systematic sampling?

Online or Internet surveys are popular because of their speed and low cost.

If the population is believed to have a skewed distribution for one of more of its distinguishing factors,which of the following should be used?

Why is it important for marketing managers to know the motivations underlying the sample size recommendations of the researchers that they hire?

Which type of sampling method uses area sampling?

In stratified sampling,there is a procedure that allows you to take information from each stratum to calculate an estimate of the overall population average.The procedure uses:

With simple random sampling,the probability of being selected into the sample is not "known" but is equal for all members of the population.

It is the researcher's responsibility to select only sample frames that:

A list of the members of the population and a skip interval are used in which of the following sampling methods?

AE stands for allowable error.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 9: Determining Sample Size and the Sample Plan

In the confidence interval formula for sample size,q=

A sample frame is a master list of all the members of the population.

A ________ is defined as an accounting of everyone in the population.

Invitation online sampling is when potential respondents are alerted that they may fill out a questionnaire that is hosted at a specific website.

In the confidence interval formula for sample size,if p=90,then q=90.

Online panel sampling relies on a random selection of website visitors.

Probability samples cannot also be random samples.

A census is defined as an accounting of everyone in the sample.

A mall survey is an example of convenience sampling.

Accuracy is expressed as a ± x% number.

Which of the following is/are necessary for systematic sampling?

Online or Internet surveys are popular because of their speed and low cost.

If the population is believed to have a skewed distribution for one of more of its distinguishing factors,which of the following should be used?

Why is it important for marketing managers to know the motivations underlying the sample size recommendations of the researchers that they hire?

Which type of sampling method uses area sampling?

In stratified sampling,there is a procedure that allows you to take information from each stratum to calculate an estimate of the overall population average.The procedure uses:

With simple random sampling,the probability of being selected into the sample is not "known" but is equal for all members of the population.

It is the researcher's responsibility to select only sample frames that:

A list of the members of the population and a skip interval are used in which of the following sampling methods?

AE stands for allowable error.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters