Question 1

In the following sample size formula,which level of confidence is being used?

Accepted Answer

A) 90% 
B) 95% 
C) 99% 
D) 68% 
E) none of the above 
A) 90% 
B) 95% 
C) 99% 
D) 68% 
E) none of the above

Question 2

The referral sample is the most commonly used nonprobability sample.

Accepted Answer

A) True 
 B)False

Question 3

________ is some list of all the members of the population.

Accepted Answer

A) Sample estimate 
B) Sample directory 
C) Sample frame 
D) Population directory 
E) all of the above 
A) Sample estimate 
B) Sample directory 
C) Sample frame 
D) Population directory 
E) all of the above

Question 4

One of the greatest pluses of online panels is ________.

Accepted Answer

A) that most of them are probability samples 
B) the lack of expense 
C) the high response rate 
D) that the sample does not have to match the population 
E) none of the above; there are no great pluses of online panels 
A) that most of them are probability samples 
B) the lack of expense 
C) the high response rate 
D) that the sample does not have to match the population 
E) none of the above; there are no great pluses of online panels

Question 5

There are two major types of sample plans: ________ and ________.

Accepted Answer

A) small, large 
B) incidence, completion 
C) accurate, faulty 
D) probability, nonprobability 
E) congruent, incongruent 
A) small, large 
B) incidence, completion 
C) accurate, faulty 
D) probability, nonprobability 
E) congruent, incongruent

Question 6

The customary level of confidence among marketing researchers has a z of 3.58.

Accepted Answer

A) True 
 B)False

Question 7

What is another name for a referral sample?

Accepted Answer

A) convenience sample 
B) judgment sample 
C) snowball sample 
D) friend sample 
E) aided sample 
A) convenience sample 
B) judgment sample 
C) snowball sample 
D) friend sample 
E) aided sample

Question 8

Sample methods that embody random sampling are often termed probability sampling methods.

Accepted Answer

A) True 
 B)False

In the following sample size formula,which level of confidence is being used?

The referral sample is the most commonly used nonprobability sample.

________ is some list of all the members of the population.

One of the greatest pluses of online panels is ________.

There are two major types of sample plans: and .

The customary level of confidence among marketing researchers has a z of 3.58.

What is another name for a referral sample?

Sample methods that embody random sampling are often termed probability sampling methods.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 9: Determining Sample Size and the Sample Plan

In the following sample size formula,which level of confidence is being used?

The referral sample is the most commonly used nonprobability sample.

________ is some list of all the members of the population.

One of the greatest pluses of online panels is ________.

There are two major types of sample plans: ________ and ________.

The customary level of confidence among marketing researchers has a z of 3.58.

What is another name for a referral sample?

Sample methods that embody random sampling are often termed probability sampling methods.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

There are two major types of sample plans: and .