Exam 8: Enterprise Applications: Business Communications

Campaign management systems guide users through marketing campaigns by performing such tasks as campaign definition, planning, scheduling, segmentation, and success analysis.

Data integration is the integration of data from multiple sources, which provides a unified view of all data.

What are robotics?

Which of the following operational CRM technologies does the marketing department typically use?

What is selling additional products or services to an existing customer?

A forward integration takes information entered into a given system and sends it automatically to all upstream systems and processes

Procurement is the purchasing of goods and services to meet the needs of the supply chain.

What is inventory turnover?

Inbound logistics distributes goods and services to customers.

Supply chain visibility ensure supply chain cohesion by automating the different activities of the supply chain.

Who are the primary users of ERP systems?

Which activities do human resource components perform?

What manages the transportation and storage of goods?

Drones support logistics.

Operational CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.

Explain integrations and the role they play in connecting a corporation.

Eintegration is the use of the Internet to provide customers with the ability to gain personalized information by querying corporate databases and their information sources.

Which of the following questions can procurement help a company answer?

What is inventory cycle time?

In which of the five basic supply chain activities do you prepare to manage all resources required to meet demand?