Exam 7: Attitudes and Attitude Change

A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 per cent of the city's voters support her position on property taxes.What basic psychological principle is the politician using to persuade voters that she should be the next mayor?

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviours?

Most messages merely present one or more positive attributes of a product or reasons to buy it.Which of the following best describes this approach to communicating a message?

The functional theory of attitudes was initially developed to explain how ________.

The balance theory perspective involves relations among three elements (a triad).Which of the following is one of the elements of the triad?

Roger was really angry when Coca-Cola attempted to switch from its older formula to New Coke.He wrote letters to Coca-Cola,talked to friends,called the local bottler,attempted to hoard 'old Coke,' and complained to the local grocery store manager.In this example,which of the following kinds of degree of commitment would be most closely associated with Roger and his attitudes?

What are the six major psychological principles that can influence people to change their minds or comply with a request? Be specific in your answer.

Why should marketers be aware of consumers' cognitive consistency and cognitive dissonance? How can dissonance be reduced? Use the postpurchase behaviour of a customer as an example.

________ refers to a strategy in which a message compares two or more specifically named or recognisably presented brands and evaluates them in terms of one or more specific attributes.

In the standard learning hierarchy model,attitude is based on behavioural learning processes.

Double-Dip makes ice cream.The only advantage Double-Dip has over its competitors is taste.Double-Dip costs more and has more calories per unit weight.Promotions for Double-Dip should emphasise the experiential hierarchy of the ABC model of attitudes.

Researchers agree that there are various levels of commitment to an attitude.The highest level of involvement is ________.

According to the Fishbein model,salient beliefs are those beliefs about an object that are considered during evaluation.

It is impossible for a person to hold two contradictory attitudes towards the same object.

How strongly or weakly a consumer is committed to a specific attitude relates to the level of involvement he or she has with the attitude object (Ao).Describe the strength of commitment involved in each of the following and give an example: ∙ Compliance ∙ Identification ∙ Internalisation

Describe the functional theory of attitudes and its components (functions).

According to the functional theory of attitudes,attitudes exist because they are hereditary.

Which theory of attitudes assumes that people assimilate new information about attitude objects in light of what they already know and feel,using an initial attitude as a frame of reference to categorise new information?

The theory of cognitive dissonance is based on the ________.

An active attempt to change attitudes is called ________.