Exam 7: Attitudes and Attitude Change

According to the Fishbein model,one of the components of attitude is the ________ people have about an attitude object (Aₒ).

Balance theory reminds us that consistency is necessary to make any consumer decision.

Kanisha is confronted with a strange set of products during her most recent visit to the cosmetics counter at her favourite department store.Urban Grunge nail polish is "hot,hot,hot" according to recent ads.Kanisha likes the idea of a new nail polish but is unsure about the image that might be projected by the dull colours of the nail polish line.With such names as Street Slime,Garbage Goo and Trash Can,caution might be the right move.Which of the following attitude functions most closely matches with Kanisha's attitude towards the purchase decision?

Identify the elements of balance theory.Discuss possible interaction effects between unit relation and sentiment relation and how they can be applied to marketing strategy.

Retail stores put a number of items in the aisles leading to the checkout station.These are placed there to remind customers of things they may have overlooked,or to show products that customers may not have thought of buying until they are seen.Retailers know that some items are purchased on impulse.In other words,the customer simply sees a product and purchases it.Create a fourth hierarchy of effects that would combine the three components of the ABC model when a product is selected on impulse.

Which theory of attitudes assumes that people use observations of their own behaviour to determine what their attitudes are?

Both the Fishbein model and the extended Fishbein model attempt to measure the influence of attitudes.What was the flaw in the original model and what was added in the extended model to correct this flaw?

Petrol is the only commonly purchased product that is priced down to a fraction of a cent.This is so because petrol is selected for purchase following a low-involvement hierarchy,which makes point-of-purchase factors more important.

Most researchers agree that an attitude has three components.List and briefly describe those three components.

The psychological principle of reciprocity is at work when we take into account what others do before we decide what to do.

Considering the effects of cognitive dissonance,supplying customers with additional reinforcement after a purchase can be a good marketing strategy.

Some theorists have proposed a model that focuses on studying consumer goals as a way to explore attitude formation.According to this model,what consumers believe they have to do to attain their goals would also be part of any evaluation of attitudes.Which of the following theories would be most closely linked to the statements above?

Attitude researchers have developed the concept of a hierarchy of effects to explain ways to study attitudes and their formation.List and briefly describe each of the three hierarchies that were presented in the chapter.Be explicit with your descriptions.

Which of the following attitude functions is associated with a focus on particular social identities and lifestyles (e.g.,'What sort of man reads Playboy?')?