Exam 5: Motivation and Emotion: Driving Consumer Behavior

Ed used to buy his clothing from affordable fashion retail chain stores. He recently got promoted at work, and now he prefers to shop at premium men's clothing stores that sell exclusive designs. In this scenario, the change in Ed's buying behavior is driven by _____.

In the context of regulatory focus theory, a prevention focus captures the motivation to _____.

Andy recently went to his favorite restaurant for dinner. The service was slow because the waiters were busy serving a celebrity customer. Andy was angry that the celebrity customer got preferential treatment at the expense of the other diners. This is an example of _____.

How does mood-congruent recall affect consumer behavior?

Which of the following is true of autonomic measures?

Briefly describe Maslow's hierarchy of needs and give an example of each type of need.

Describe the importance of consumer self-construal in consumer decision making.

One advantage of using autonomic measures to assess emotions is that they are less intrusive because they do not involve physical contraptions.

Miranda has bought an expensive pair of exquisite pearl earrings to gift her mother on Mother's Day. Her mother is quite selective about the jewelry she wears. Miranda feels that she has found the perfect pair for her mother and is hopeful that her mother will like them. Miranda's hopefulness is an example of _____.

Autonomic measures of assessing emotional activity require a volitional response from the consumer.

Kyra is so engrossed in window shopping that she does not realize that it is way past eight in the night, and she needs to head home now. In the context of emotional behavior, Kyra's engrossment in window shopping exemplifies _____.

_____ refers to the fact that consumers feel uneasy about buying things that others have previously touched.

From a utilitarian value perspective, highly involved shoppers are less likely to react to price reductions because they are too involved with the product to care about the price.

Many people do not go to the dentist regularly as they nurture deep-rooted fears. They prefer to go only when they have a problem such as a toothache or a broken tooth, which needs immediate attention. Which of the following drives people to visit the dentist for dental problems that require immediate attention?

In the context of measuring emotion, self-report measures are more obtrusive than biological measures.

The type of deep personal interest that evokes strongly felt feelings associated with some object or activity is known as _____.

Consumer emotions influence how marketing messages are processed.

Consumers in bad moods tend to make decisions faster than consumers in good moods.

Chelsea has vivid childhood memories of Saturday mornings when her father used to take her out to a restaurant for breakfast. It was their special time together as she got her father all to herself. Chelsea's memories are an example of _____.

Which of the following is true of aesthetic labor?