Exam 5: Motivation and Emotion: Driving Consumer Behavior

John likes to dine out frequently. However, he gets very upset if the service at the restaurant is not to his liking. He loses his temper with the servers and rebukes them. Although he regrets his behavior later, he ends up repeating his behavior. His fellow diners usually avoid going out with him again. John's lack of control on his emotions suggests that:

In the context of Maslow's hierarchy of needs, which of the following needs is a self-actualization need?

A consumer's mood can serve as a type of frame that can transfer into product value judgments.

Which of the following terms refers to the effort put forth by service workers who have to overtly manage their own emotional displays as part of the requirements of the job?

Describe the two key groups of behavior around which human motivations are oriented.

Consumers who perceive other consumers or employees around them as either happy or sad may experience a corresponding change in actual happiness or sadness themselves.

Briefly discuss the importance of aesthetic labor from a marketing standpoint.

Michelle is shopping for a wedding gift for her friend. While looking around the store, she comes across a pair of designer sunglasses that are on sale. She tries them on and makes an impulsive decision to buy them for herself. She feels that her old sunglasses are not of the latest style. Michelle's decision is driven by _____.

List eight signs that might indicate social networking addiction.

Holly is a flight attendant for an international airline. Sometimes, despite being tired and grumpy, she needs to stay cheerful and friendly on her job. Being a flight attendant requires her to not give vent to her emotions. Holly's efforts at managing her emotions are an example of _____.

James likes to learn about the latest technologies in smartphones. He finds it gratifying to learn more about new models in the market, and he changes his phone every few months. In the given scenario, which of the following types of involvement exemplifies James's interest in phones?

Rochelle Cosmetics launches a television commercial featuring a popular actress for its new line of lip colors. Bianca, who usually buys cosmetics of another brand, is quite excited to see her favorite actress as the brand ambassador of Rochelle Cosmetics. She immediately places an online order for two shades of lip color and also talks her friend into trying them out. In this scenario, Bianca is exhibiting a high degree of _____.

Research shows that a product's value decreases after a consumer sees the product handled by an attractive member of the opposite sex.

Daniel was very hungry when he got home from work. He was too tired to cook, so he ate a whole pint of chocolate fudge ice cream. As soon as the ice cream was finished, he felt guilty for not making an effort to eat healthy food. In the given scenario, Daniel experienced _____.

Jamie bought a new book. He found it so interesting that he forgot to have his dinner. Jamie achieved a state of flow with the book.

Which of the following statements is true in the context of research conducted on product contagion?

According to Maslow's theory, consumers first seek value by satisfying the safety and security needs.

When Lily shops for clothes at a retail store, she picks up clothes that are at the back of the racks. She avoids buying clothes that may have been tried by other customers. Lily's actions imply that she is worried about _____.

A consumer needs some degree of involvement to have an ability to evaluate multiple brands effectively.

Schemata are developed and reinforced through actual experience.