Question 1

Discuss the implications of "emotional effect on memory" for marketing.

Accepted Answer

Answers will vary. The general expressio

Question 2

Explain the cognitive appraisal theory and its significance for marketers.

Accepted Answer

Answers will vary. Cognitive appraisal t

Question 3

Which of the following is true of self-improvement motivation?

Accepted Answer

A)  It aims at maintaining a perceived current state. 
B)  It is a function of a need driven by homeostasis. 
C)  It orients consumers toward avoiding negative consequences and maintaining homeostasis. 
D)  It leads consumers to perform acts that cause emotions that help create hedonic value. 
A)  It aims at maintaining a perceived current state. 
B)  It is a function of a need driven by homeostasis. 
C)  It orients consumers toward avoiding negative consequences and maintaining homeostasis. 
D)  It leads consumers to perform acts that cause emotions that help create hedonic value.

Question 4

Utilitarian motivation bears much in common with:

Accepted Answer

A)  a promotion focus. 
B)  the idea of self-improvement. 
C)  the idea of maintaining behavior. 
D)  the idea of experiencing something personally gratifying. 
A)  a promotion focus. 
B)  the idea of self-improvement. 
C)  the idea of maintaining behavior. 
D)  the idea of experiencing something personally gratifying.

Question 5

Megan and her friends are in a mall for Christmas shopping. Megan is not in a good mood as she had an argument with her sister in the morning. As they enter a store, they are greeted by an employee dressed as Santa Claus. There is a general feeling of excitement and festivity among her friends and other shoppers in the store. After a while, Megan realizes that she is not upset any more. In fact, she becomes excited about shopping and even finds a lovely scarf for her sister. In the given scenario, Megan's changing mood is an example of _____.

Accepted Answer

A)  self-actualization 
B)  mood-congruent recall 
C)  emotional labor 
D)  emotional contagion 
A)  self-actualization 
B)  mood-congruent recall 
C)  emotional labor 
D)  emotional contagion

Question 6

Which of the following is true of self-report measures?

Accepted Answer

A)  They do not require consumers to indicate how much they feel a certain emotion. 
B)  They require the attachment of measuring devices like imaging machines or lie detectors to consumers. 
C)  They do not give results that are valid enough to be useful to consumer and marketing researchers. 
D)  They are considered to be less obtrusive than biological measures. 
A)  They do not require consumers to indicate how much they feel a certain emotion. 
B)  They require the attachment of measuring devices like imaging machines or lie detectors to consumers. 
C)  They do not give results that are valid enough to be useful to consumer and marketing researchers. 
D)  They are considered to be less obtrusive than biological measures.

Question 7

Autonomic measures automatically record visceral body reactions or neurological activity.

Accepted Answer

A) True 
 B)False

Question 8

In the context of measuring emotion, self-report affect measures require the attachment of some type of device to the consumer.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is true in the context of emotional behavior?

Accepted Answer

A)  Highly involved shoppers cannot achieve a flow experience. 
B)  Salespeople with high emotional intelligence are not considered effective. 
C)  Humor creates value-added experiences and can serve more utilitarian functions such as reducing stress. 
D)  Emotional involvement decreases when the consumer receives something extra with products purchased. 
A)  Highly involved shoppers cannot achieve a flow experience. 
B)  Salespeople with high emotional intelligence are not considered effective. 
C)  Humor creates value-added experiences and can serve more utilitarian functions such as reducing stress. 
D)  Emotional involvement decreases when the consumer receives something extra with products purchased.

Question 10

Emotions that result from some evaluation or reflection of one's own behavior-which can include both actions and failures to act-are known as _____.

Accepted Answer

A)  self-conscious emotions 
B)  emotional contagions 
C)  visceral responses 
D)  reflex responses 
A)  self-conscious emotions 
B)  emotional contagions 
C)  visceral responses 
D)  reflex responses

Question 11

When Janice went on a holiday to a tropical island, she felt hot and thirsty all the time. To keep herself hydrated, she frequently drank water and other beverages. Janice was driven to drink water and beverages because of _____.

Accepted Answer

A)  mood-congruent judgment 
B)  hedonic motivation 
C)  tropism 
D)  homeostasis 
A)  mood-congruent judgment 
B)  hedonic motivation 
C)  tropism 
D)  homeostasis

Question 12

_____ are memories of previous meaningful events in one's life.

Accepted Answer

A)  Iconic memories 
B)  Autobiographical memories 
C)  Implicit memories 
D)  Procedural memories 
A)  Iconic memories 
B)  Autobiographical memories 
C)  Implicit memories 
D)  Procedural memories

Question 13

Consumers seem to be most receptive to an employee with a matching mood rather than to an employee who always has a positive mood.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements is true in the context of emotional expressiveness?

Accepted Answer

A)  Negative emotions decrease value and loyalty more strongly among male than female consumers. 
B)  When male and female consumers react with similar emotions, men express the emotions more noticeably. 
C)  Female consumers may prove more valuable in signaling poor or outstanding service than would male consumers. 
D)  The consumer with high emotional expressiveness is less likely to react to unexpected outcomes. 
A)  Negative emotions decrease value and loyalty more strongly among male than female consumers. 
B)  When male and female consumers react with similar emotions, men express the emotions more noticeably. 
C)  Female consumers may prove more valuable in signaling poor or outstanding service than would male consumers. 
D)  The consumer with high emotional expressiveness is less likely to react to unexpected outcomes.

Question 15

Susan, a single parent, is very close to her friends and relatives. She tries to visit her parents and grandparents frequently as that makes her feel that she is a vital part of her extended family. In the context of Maslow's hierarchy of needs, the given scenario reflects Susan's _____.

Accepted Answer

A)  basic needs 
B)  esteem needs 
C)  need for belongingness 
D)  need for self-actualization 
A)  basic needs 
B)  esteem needs 
C)  need for belongingness 
D)  need for self-actualization

Question 16

The behaviors that are aimed at changing one's current state to a level that is more ideal result from a disturbance in homeostasis.

Accepted Answer

A) True 
 B)False

Question 17

Electronic products can be satisfying as well as frustrating for consumers. For example, a consumer may be highly satisfied with the applications available on his new smartphone but becomes frustrated when he is unable to operate the phone with ease because of the presence of many applications. Which of the following approaches will best suit consumer researchers who want to measure these emotional reactions?

Accepted Answer

A)  The predictive analysis approach 
B)  The sentiment analysis approach 
C)  The positive-affect-negative-affect scale (PANAS) approach 
D)  The pleasure-arousal-dominance (PA
D)  approach 
A)  The predictive analysis approach 
B)  The sentiment analysis approach 
C)  The positive-affect-negative-affect scale (PANAS) approach 
D)  The pleasure-arousal-dominance (PA
D)  approach

Question 18

Briefly describe the impact of product contamination on a product's value as perceived by consumers.

Accepted Answer

Answers will vary. Product contamination

Question 19

Briefly explain regulatory focus theory.

Accepted Answer

Answers will vary. Regulatory focus theo

Question 20

In the sense that utilitarian motivation helps a consumer maintain his or her state, these motivations work much like _____.

Accepted Answer

A)  homeostasis 
B)  self-improvement 
C)  self-actualization 
D)  promotion focus 
A)  homeostasis 
B)  self-improvement 
C)  self-actualization 
D)  promotion focus

Discuss the implications of "emotional effect on memory" for marketing.

Explain the cognitive appraisal theory and its significance for marketers.

Which of the following is true of self-improvement motivation?

Utilitarian motivation bears much in common with:

Which of the following is true of self-report measures?

Autonomic measures automatically record visceral body reactions or neurological activity.

In the context of measuring emotion, self-report affect measures require the attachment of some type of device to the consumer.

Which of the following statements is true in the context of emotional behavior?

Emotions that result from some evaluation or reflection of one's own behavior-which can include both actions and failures to act-are known as _____.

When Janice went on a holiday to a tropical island, she felt hot and thirsty all the time. To keep herself hydrated, she frequently drank water and other beverages. Janice was driven to drink water and beverages because of _____.

_____ are memories of previous meaningful events in one's life.

Consumers seem to be most receptive to an employee with a matching mood rather than to an employee who always has a positive mood.

Which of the following statements is true in the context of emotional expressiveness?

Susan, a single parent, is very close to her friends and relatives. She tries to visit her parents and grandparents frequently as that makes her feel that she is a vital part of her extended family. In the context of Maslow's hierarchy of needs, the given scenario reflects Susan's _____.

The behaviors that are aimed at changing one's current state to a level that is more ideal result from a disturbance in homeostasis.

Briefly describe the impact of product contamination on a product's value as perceived by consumers.

Briefly explain regulatory focus theory.

In the sense that utilitarian motivation helps a consumer maintain his or her state, these motivations work much like _____.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 5: Motivation and Emotion: Driving Consumer Behavior

Discuss the implications of "emotional effect on memory" for marketing.

Explain the cognitive appraisal theory and its significance for marketers.

Which of the following is true of self-improvement motivation?

Utilitarian motivation bears much in common with:

Which of the following is true of self-report measures?

Autonomic measures automatically record visceral body reactions or neurological activity.

In the context of measuring emotion, self-report affect measures require the attachment of some type of device to the consumer.

Which of the following statements is true in the context of emotional behavior?

Emotions that result from some evaluation or reflection of one's own behavior-which can include both actions and failures to act-are known as _____.

When Janice went on a holiday to a tropical island, she felt hot and thirsty all the time. To keep herself hydrated, she frequently drank water and other beverages. Janice was driven to drink water and beverages because of _____.

_____ are memories of previous meaningful events in one's life.

Consumers seem to be most receptive to an employee with a matching mood rather than to an employee who always has a positive mood.

Which of the following statements is true in the context of emotional expressiveness?

Susan, a single parent, is very close to her friends and relatives. She tries to visit her parents and grandparents frequently as that makes her feel that she is a vital part of her extended family. In the context of Maslow's hierarchy of needs, the given scenario reflects Susan's _____.

The behaviors that are aimed at changing one's current state to a level that is more ideal result from a disturbance in homeostasis.

Briefly describe the impact of product contamination on a product's value as perceived by consumers.

Briefly explain regulatory focus theory.

In the sense that utilitarian motivation helps a consumer maintain his or her state, these motivations work much like _____.

What is CB and Why Should I Care?

Value and the Consumer Behavior Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Beyond Consumer Relationships

Consumer and Marketing Misbehavior

Filters