Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing

A direct marketer determined that its customers' high levels of dissatisfaction with the firm concerned late delivery,the wrong items being delivered,or items arriving in defective condition due to being damaged in transit.These complaints concern which direct marketing strategy?

Many direct marketers used to order merchandise after orders were placed by consumers.Now,they place orders in anticipation of demand.This change in strategy is largely due to ________.

Under what circumstances would you recommend that a retailer utilize a video kiosk?

The first step in developing a direct marketing strategy is ________.

Direct selling and conventional vending machines are included as forms of direct marketing since they are nonstore activities.

Which statement concerning the World Wide Web and the Internet is not correct?

The promotional strategy of most infomercials ________.

All forms of direct marketing rely on the development and maintenance of a consumer database.

A direct marketer's selling advertising space to noncompeting firms in its catalogs most closely resembles ________.

A major advantage of the use of the World Wide Web over paper-based catalogs is the ability of a retailer to immediately change pricing and product availability information.

Ordering information is flashed on the screen once in an infomercial.

A computer magazine routinely sells or rents mailing lists of its subscribers to local computer stores.The magazine classifies its customers into categories based on their completing a comprehensive questionnaire.The magazine's practice constitutes a(n)________.

Which of these is not a strategic business advantage of direct marketing?

A database could easily be the most valuable asset for a direct marketer.

The World Wide Web is the multimedia-based portion of the Internet.

A direct marketer can best respond to the increases in paper costs by ________.

a.Outline the strategic business advantages of a retailer's use of direct marketing. b.What are the major limitations to direct marketing?

A major disadvantage of direct marketing over traditional forms of retailing is its lack of consumer convenience.

The ease of entry into direct marketing means that this is a highly competitive industry.

A firm uses both direct selling as well as department store formats to sell its cosmetic products.This illustrates ________.