Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Telemarketing is most closely part of ________.

A direct marketer that uses a dual channel of distribution strategy does not need to maintain a common image between its store- and catalog-based retail operations.

Describe four measures that a direct marketer can use to measure the results of a solicitation.

In planning an infomercial,a retailer should assume that the average viewer watches at least half of the advertisement.

The addition of direct marketing to a store-based retailer is a complementary (instead of competitive)activity.

A retailer keeps an updated record of its customers' purchases,method of payment,and size and color preferences.This illustrates ________.

Which of the following is a negative feature for retailers of the World Wide Web?

A major advantage of omnichannel retailing is the ability of consumers to ________.

a.Describe the major advantages of buy online and pickup in store from a consumer's perspective. b.Describe the major advantages of buy online and pickup in store from a retailer's perspective.

A customer orders products by mail,phone,fax,tablet,or computer in ________.

The most valuable asset of a highly profitable direct marketer is generally its ________.

Why are direct selling and conventional vending machines not generally considered part of direct marketing?

The high level of competition in direct marketing is due to ________.

While an infomercial may be 30 minutes in length,it commonly has timed segments since ________.

Conventional vending machines are generally not considered as a form of direct marketing since ________.

Which statement concerning the characteristics of World Wide Web users is not correct?

Under the FTC's Telemarketing Sales Rule,telemarketers must ________.

A typical response rate for a direct marketer is ________.

Discuss the major recent retail developments in vending machines.

A way to collect,store,and use relevant information about customers is ________.