Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing

A direct marketing strategy should start with media selection.

In general,which of the following would have the highest response rate to a direct marketer's promotion?

Even though it is a nonstore retailer,vending machine operators need to pay rent (often as a percent of sales)for the use of a given location.

Merchandise cannot generally be examined by consumers in which retail formats?

An ethical issue that affects direct marketers relates to ________.

A major advantage of the use of airport retailing by a retailer is ________.

Which nontraditional retailing has a temporary captive audience?

Multichannel retailing is an example of what form of market segmentation strategy?

A direct marketer can reduce its catalog costs to selected target markets by using specialogs and selective bindings.

A direct marketer can reduce its order fulfillment responsibilities by ________.

Differentiate between the Internet and the World Wide Web.

While a direct marketer's overall response rate is good,its average purchase amount per catalog is below average.Most of its orders were placed by phone.The direct marketer should ________.

Direct marketers are typically divided into two broad categories: ________ and ________.

The promotional strategy of shopping networks ________.

Direct marketing,direct selling,and vending machines are all forms of nonstore retailing.

Specialogs are often used to target new customers.

a.Outline the major reasons why direct selling has fallen or stagnated over the past few years. b.How can direct selling firms overcome these problems?

The "30-day rule" most directly relates to which stage of a direct marketing strategy?

Which lifestyle trend increased the desirability of direct marketing for consumers?

Some Web sites are a conglomeration of complementary noncompeting retailers.The Web site coordinator is responsible for promoting the master Web site address and for maintaining the computer server.Each retailer is then responsible for developing and updating its own Web site.This arrangement closely resembles a ________.