Question 1

Direct marketers can either rent or purchase mailing lists.

Accepted Answer

A) True 
 B)False

Question 2

Direct marketing is increasingly used by store-based retailers since it ________.

Accepted Answer

A)  increases sales to the store's current target market 
B)  is an inexpensive way to reach a broad geographic base 
C)  appeals primarily to male shoppers 
D)  enables the retailer to offer distinctive merchandise to small market segments 
A)  increases sales to the store's current target market 
B)  is an inexpensive way to reach a broad geographic base 
C)  appeals primarily to male shoppers 
D)  enables the retailer to offer distinctive merchandise to small market segments

Question 3

Describe the positive features of the World Wide Web for a retailer....the negative elements.

Accepted Answer

The World Wide Web offers numerous posit

Question 4

A freestanding,interactive computer terminal that displays products and related information on a video screen is commonly referred to as a(n)________.

Accepted Answer

A)  video kiosk 
B)  interactive vending machine 
C)  World Wide Web scanner 
D)  Internet scanner 
A)  video kiosk 
B)  interactive vending machine 
C)  World Wide Web scanner 
D)  Internet scanner

Question 5

Direct selling is considered part of direct marketing based on its means of customer contact.

Accepted Answer

A) True 
 B)False

Question 6

Direct marketers are most affected by which federal legislation?

Accepted Answer

A)  Robinson-Patman Act 
B)  30-day rule 
C)  Green River ordinances 
D)  Blue laws 
A)  Robinson-Patman Act 
B)  30-day rule 
C)  Green River ordinances 
D)  Blue laws

Question 7

An advantage of the World Wide Web,as compared to traditional paper-based catalogs,is freedom from concern over paper stock and postage prices.

Accepted Answer

A) True 
 B)False

Question 8

The most sophisticated form of retailing that offers a consistent,uninterrupted,and seamless experience regardless of channel or device is ________.

Accepted Answer

A)  single-channel retailing 
B)  multichannel retailing 
C)  dual marketing 
D)  omnichannel retailing 
A)  single-channel retailing 
B)  multichannel retailing 
C)  dual marketing 
D)  omnichannel retailing

Question 9

Which is not a reason why direct marketing is especially suitable to small retailers?

Accepted Answer

A)  Small retailers can inexpensively expand their trading area through direct marketing. 
B)  The costs and time demands of developing and maintaining a mailing list are low. 
C)  Consumers cannot determine the size of a retailer based on its catalog or Web site. 
D)  The costs of entry into direct marketing are low. 
A)  Small retailers can inexpensively expand their trading area through direct marketing. 
B)  The costs and time demands of developing and maintaining a mailing list are low. 
C)  Consumers cannot determine the size of a retailer based on its catalog or Web site. 
D)  The costs of entry into direct marketing are low.

Question 10

The use of party plans and group sales are strategies used by ________.

Accepted Answer

A)  vending machine operators 
B)  direct marketers 
C)  Web-based marketers 
D)  direct sellers 
A)  vending machine operators 
B)  direct marketers 
C)  Web-based marketers 
D)  direct sellers

Question 11

The "30-day rule" requires direct marketers to ________.

Accepted Answer

A)  ship orders within 30 days of receipt or notify customers of delays 
B)  have 30 days worth of inventory on hand based on normal sales rates 
C)  notify consumers of any delay by mail, phone, fax, or computer 
D)  cancel orders if they cannot be shipped within 30 days of receipt 
A)  ship orders within 30 days of receipt or notify customers of delays 
B)  have 30 days worth of inventory on hand based on normal sales rates 
C)  notify consumers of any delay by mail, phone, fax, or computer 
D)  cancel orders if they cannot be shipped within 30 days of receipt

Question 12

Which of the following is not an advantage of using the Web by retailers?

Accepted Answer

A)  A Web site generally costs less to develop and maintain than a store. 
B)  The potential marketplace on the Web is large and dispersed. 
C)  Web sites do not have to be maintained after they are developed. 
D)  People can visit Web sites at any time. 
A)  A Web site generally costs less to develop and maintain than a store. 
B)  The potential marketplace on the Web is large and dispersed. 
C)  Web sites do not have to be maintained after they are developed. 
D)  People can visit Web sites at any time.

Direct marketers can either rent or purchase mailing lists.

Direct marketing is increasingly used by store-based retailers since it ________.

Describe the positive features of the World Wide Web for a retailer....the negative elements.

A freestanding,interactive computer terminal that displays products and related information on a video screen is commonly referred to as a(n)________.

Direct selling is considered part of direct marketing based on its means of customer contact.

Direct marketers are most affected by which federal legislation?

An advantage of the World Wide Web,as compared to traditional paper-based catalogs,is freedom from concern over paper stock and postage prices.

The most sophisticated form of retailing that offers a consistent,uninterrupted,and seamless experience regardless of channel or device is ________.

Which is not a reason why direct marketing is especially suitable to small retailers?

The use of party plans and group sales are strategies used by ________.

The "30-day rule" requires direct marketers to ________.

Which of the following is not an advantage of using the Web by retailers?

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters

Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing

Direct marketers can either rent or purchase mailing lists.

Direct marketing is increasingly used by store-based retailers since it ________.

Describe the positive features of the World Wide Web for a retailer....the negative elements.

A freestanding,interactive computer terminal that displays products and related information on a video screen is commonly referred to as a(n)________.

Direct selling is considered part of direct marketing based on its means of customer contact.

Direct marketers are most affected by which federal legislation?

An advantage of the World Wide Web,as compared to traditional paper-based catalogs,is freedom from concern over paper stock and postage prices.

The most sophisticated form of retailing that offers a consistent,uninterrupted,and seamless experience regardless of channel or device is ________.

Which is not a reason why direct marketing is especially suitable to small retailers?

The use of party plans and group sales are strategies used by ________.

The "30-day rule" requires direct marketers to ________.

Which of the following is not an advantage of using the Web by retailers?

An Introduction to Retailing

Building and Sustaining Relationships in Retailing

Strategic Planning in Retailing

Retail Institutions by Ownership

Retail Institutions by Store-Based Strategy Mix

Identifying and Understanding Consumers

Information Gathering and Processing in Retailing

Trading-Area Analysis

Site Selection

Retail Organization and Human Resource Management

Operations Management: Financial Dimensions

Operations Management: Operational Dimensions

Developing Merchandise Plans

Implementing Merchandise Plans

Financial Merchandise Management

Pricing in Retailing

Establishing and Maintaining a Retail Image

Promotional Strategy

Integrating and Controlling the Retail Strategy

Filters