Exam 7: Identifying and Understanding Consumers

"Some consumers use price,brand name,or store name as an indicator of quality and choose an alternative based on this criterion." Explain the ramifications of this statement.

a.What are the advantages of studying consumer behavior from the perspective of the family life cycle versus age? b.What are the advantages of studying consumer behavior from the perspective of the household life cycle versus the family life cycle?

In comparison to demographics,lifestyles are ________.

A membership club has a differentiated marketing approach: final consumers and organizational consumers.

Which type of retailer has a high proportion of outshoppers?

What fraction of the U.S.population moves each year?

What type of consumer decision making is most likely to be used when the consumer regularly repurchases the same brands?

The use of word-of-mouth influence as sources of information comprises a social source of information.

Consumers can evaluate alternatives on the basis of specific criteria and the importance of criteria and on the basis of such cues as price,brand name,and store name.

Cognitive dissonance can occur both before and after a purchase.

Compiling a list of various goods and services and ascertaining the characteristics of each alternative are parts of which stage of the consumer decision process?

A group of people sharing a distinctive heritage is a(n)________.

Which type of target market strategy is most likely to be used by a retailer that seeks efficiencies associated with economies of scale?

A consumer reading more about a product after it was purchased than before illustrates activity seeking to reduce ________.

The level of risk a consumer believes exists regarding the purchase of a good or service from a specific retailer is his or her ________.

Many Web shoppers also buy from catalog retailers,department stores,and specialty stores.This illustrates ________.

Which group is not reflected in the traditional family life cycle?

Over half of U.S.adults have a 4-year college degree.

A group of consumers has high class consciousness.What form of perceived risk is most important to this group?

Routine decision making occurs when a consumer uses each of the steps in the purchase process but does not need to spend a great deal of time on each of them.