Exam 7: Identifying and Understanding Consumers

The major difference between the family life cycle and the household life cycle is based on ________.

The family life cycle has been updated in which version?

Impulse purchases,brand loyalty,and customer loyalty are examples of ________.

To which lifestyle does the use of pre-packaged products,mail order,and home delivery best appeal?

a.How can an auto tire dealer best appeal to the gender roles lifestyle? b.How can a department store best appeal to the poverty-of-time lifestyle?

A difficulty in the study of motives is that ________.

Most U.S.employment is in ________.

a.Outline the components of perceived risk as they relate to a consumer's purchase of a suit for an important job interview. b.How can a carpet retailer reduce consumers' perceived risk levels? Refer to each risk on an individual basis in your answer.

Social perceived risk relates to ________.

Which lifestyle emphasizes the situation-basis for much of consumer decision making?

Which of the following classifies consumers on the basis of income,occupation,and education?

Outshoppers are often consumers who live in rural areas that shop in larger cities for important purchases.

A consumer's degree of information search is not based upon his/her perceived risk.

The term "mass market" is based on social class.

Which demographic statement is not correct?

A retailer observed that the traditional question dealing with a respondent's age told little about the consumer's family size,presence of a spouse,or household size.The retailer should consider using ________ as an alternative to age.

A retailer seeking to sell luxury goods needs to evaluate which demographic statistic?

a.Define cognitive dissonance from a retailer's perspective. b.How can a retailer minimize a consumer's cognitive dissonance?

Face-to-face reference groups have the greatest impact on consumers.

A consumer makes full use of the decision process in ________.