Exam 7: Identifying and Understanding Consumers

A consumer's decision process is comprised of two parts: ________ and ________.

Which type of target market strategy is most likely to suffer from a blurred image and/or high marketing expenditures due to having multiple marketing plans?

Shopper profiles should ideally be comprised of both demographic and lifestyle factors.

It is relatively easy to predict the behavior of a component lifestyle shopper.

Consumers who engage in extensive cross-shopping to "get the best price" have what form of perceived risk?

A mapping analysis for a specialty apparel store shows that 30 percent of its customers drive over 45 minutes to visit the retailer.This high proportion of shoppers from a relatively far distance indicates what form of consumer behavior?

If a consumer perceives a purchase to be important,the purchase has a high degree of perceived risk.

A message sponsored by a retailer or some other seller is a(n)________.

Trading areas reflect the distance shoppers will customarily travel to visit a retail store.Which type of shopper is most likely to travel great distances to shop at a given retailer?

Which lifestyle emphasizes nonconforming behavior?

An impulse purchase is an example of ________ decision making.

________ can be classified as aspirational,membership,or dissociative.

Price,brand name,or store name are often used as cues in the ________ stage of the consumer decision process.

The increased tendency of men to do laundry,cook for the family,and vacuum the house illustrates which lifestyle?

A ________ seeks to convert a ________ into a purchase of a specific brand.

The typical U.S.household has an annual income of ________.

Which reference group has the greatest impact on consumers?

Perceived risk is high since a consumer is purchasing a complex good in which he or she has had little experience.What type of consumer decision making accompanies this situation?

Low perceived risk,high experience with a retailer,and high satisfaction with past purchases generally are characteristics of ________.

Objective and quantifiable population data that are easily identifiable and measurable population are ________.