Exam 7: Identifying and Understanding Consumers

After-sales service and exchange privileges aid in ________.

The study of motivation is easy since consumers may buy the same product for different reasons,may have subconscious motivations,and may not tell the retailer their real reasons for product/service purchases.

Which type of target market strategy is most likely to be used by a diversified retailer?

Recognition of shortage and recognition of unfulfilled desire are components of which stage of the consumer decision process?

To reduce potential cognitive dissonance,a retailer should ________.

Brand and store loyalty are examples of limited decision making.

a.Provide a demographic snapshot of the United States. b.Identify its implications for an independent bookstore.

A major advantage of the use of commercial versus social cues to consumers is based upon ________.

A high degree of information search generally occurs when ________.

Which is not a consumer demographic?

Nationwide,there are about six million more males than females.

Which statement concerning cross-shopping is correct?