Exam 7: Identifying and Understanding Consumers

Distinguish between "determining the alternative goods or services" and "ascertaining the characteristics of each alternative" stage in the information search stage of the consumer decision process.

A retailer,in studying its sales data,has found that 30 percent of its shoppers are outshoppers.These outshoppers account for 40 percent of total retail sales and 50 percent of the store's gross profits.What are the retail strategy implications of this finding?

Doubt that the correct purchase decision has been made is known as ________.

Further purchase and re-evaluation are components of which stage of the consumer decision process?

An example of recognition of shortage is a consumer ________.

Family,friends,and colleagues represent which form of reference group?

Contrast the study of consumer behavior from the perspective of consumer demographics and consumer lifestyles.

The process in which people determine whether,what,when,where,how,from whom,and how often to purchase goods and services is ________.

A dissociative group for the working class is the ________ social class.

There are three types of impulse purchases: completely unplanned,partially unplanned,and unplanned substitution.

The family life cycle is an updated version of the household life cycle.

The consumer decision process consists of two parts: the process itself and the factors affecting the process.

Cognitive dissonance results from doubt that the correct decision has been made.

Class conscious consumers generally have high social perceived risk.

The household life cycle ________.

Consumers with high levels of satisfactory experience with a given brand or store may change their behavior from extended decision making in early purchases to routine decision making in subsequent purchases.

The family life cycle shows ________.

Retailers have more control of commercial cues than of noncommercial or social cues.

The decision process is always used consciously by consumers.

Perceived risk is based on actual versus judged risk levels.