Question 1

Measured characteristics of a specific population are called ____________________.

Accepted Answer

population

Question 2

Find the mean score of the following set of scores: 2,5,7,4,8 .

Accepted Answer

A) 4.8 
B) 5.2 
C) 7 
D) 26 
A) 4.8 
B) 5.2 
C) 7 
D) 26

Question 3

Which of the following refers to the proportion of respondents who choose the most positive choice in a multiple choice question?

Accepted Answer

A) heteroskedasticity 
B) mode 
C) median 
D) top-box score 
A) heteroskedasticity 
B) mode 
C) median 
D) top-box score

Question 4

A frequency distribution of the population elements is called a:

Accepted Answer

A) normal distribution 
B) sample statistic 
C) population distribution 
D) standard error 
A) normal distribution 
B) sample statistic 
C) population distribution 
D) standard error

Question 5

If the population mean is assumed to be 20 and the sample standard deviation is 5,a score of 15 would have a Z-value of approximately:

Accepted Answer

A) +1.00 
B) -7.00 
C) -1.00 
D) +5.00 
A) +1.00 
B) -7.00 
C) -1.00 
D) +5.00

Question 6

Traditionally,market researchers have used the ____________________ percent confidence level in research studies.

Accepted Answer

The answer of Traditionally,market researchers have used the ____________________ percent...

Question 7

When you add up a set of scores and divide the result by the number of scores,you have determined the ____________________ of the distribution.

Accepted Answer

The answer of When you add up a set of...

Question 8

If between 125 and 150 units of a product have been produced each day during the past month,the range of this production is 25 units.

Accepted Answer

A) True 
 B)False

Question 9

The formula below is the formula for the ____.

Accepted Answer

A) standard deviation 
B) standard error of the mean 
C) standard error of the proportion 
D) variance 
A) standard deviation 
B) standard error of the mean 
C) standard error of the proportion 
D) variance

Question 10

The mode is the measure of central tendency that identifies the value that occurs most often.

Accepted Answer

A) True 
 B)False

Question 11

Increases in sample size reduce sampling error at a decreasing rate.

Accepted Answer

A) True 
 B)False

Question 12

In most cases,the size of the population does not have a major effect on the sample size.

Accepted Answer

A) True 
 B)False

Question 13

"As sample size increases,the distribution of sample means of samples of size n (when randomly selected)approaches a normal distribution" is a fundamental assumption of the central-limit theorem.

Accepted Answer

A) True 
 B)False

Question 14

When a researcher wants to estimate national market share based on the results of the test market for a new product in St.Louis and Kansas City,this is an example of:

Accepted Answer

A) descriptive statistics 
B) the central limit theorem 
C) inferential statistics 
D) the standardized normal distribution 
A) descriptive statistics 
B) the central limit theorem 
C) inferential statistics 
D) the standardized normal distribution

Question 15

If the average units produced in a month by a Ford Motor Co.plant for Ford Explorers is 22,but only 18 Explorers are produced on a given day in that same month,the deviation score for this one day is:

Accepted Answer

A) +4 
B) -4 
C) 40 
D) 2 
A) +4 
B) -4 
C) 40 
D) 2

Question 16

The standard deviation of the sampling distribution is called the ____________________ of the mean.

Accepted Answer

The answer of The standard deviation of the sampling distribution...

Question 17

If a researcher wants to study the impact of a price change in each of three regions of the U.S.(Eastern,Midwestern,and Western),the researcher should have a sample size of retailers in each region of at least ____ stores.

Accepted Answer

A) 30 
B) 40 
C) 100 
D) 1000 
A) 30 
B) 40 
C) 100 
D) 1000

Question 18

The standardized normal distribution is a purely theoretical probability distribution and is of little use in inferential statistics.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following eliminates the drawback of having the measure of dispersion in squared units rather than in the original measurement units?

Accepted Answer

A) standard deviation 
B) variance 
C) deviation 
D) mean 
A) standard deviation 
B) variance 
C) deviation 
D) mean

Question 20

The standardized value of Z is computed by the formula: Z = (X - m)/s.

Accepted Answer

A) True 
 B)False

Exam 17: Determination of Sample Size: A Review of Statistical Theory

Measured characteristics of a specific population are called ____________________.

Find the mean score of the following set of scores: 2,5,7,4,8 .

Which of the following refers to the proportion of respondents who choose the most positive choice in a multiple choice question?

A frequency distribution of the population elements is called a:

If the population mean is assumed to be 20 and the sample standard deviation is 5,a score of 15 would have a Z-value of approximately:

Traditionally,market researchers have used the ____________________ percent confidence level in research studies.

When you add up a set of scores and divide the result by the number of scores,you have determined the ____________________ of the distribution.

If between 125 and 150 units of a product have been produced each day during the past month,the range of this production is 25 units.

The formula below is the formula for the ____.

The mode is the measure of central tendency that identifies the value that occurs most often.

Increases in sample size reduce sampling error at a decreasing rate.

In most cases,the size of the population does not have a major effect on the sample size.

"As sample size increases,the distribution of sample means of samples of size n (when randomly selected)approaches a normal distribution" is a fundamental assumption of the central-limit theorem.

When a researcher wants to estimate national market share based on the results of the test market for a new product in St.Louis and Kansas City,this is an example of:

If the average units produced in a month by a Ford Motor Co.plant for Ford Explorers is 22,but only 18 Explorers are produced on a given day in that same month,the deviation score for this one day is:

The standard deviation of the sampling distribution is called the ____________________ of the mean.

If a researcher wants to study the impact of a price change in each of three regions of the U.S.(Eastern,Midwestern,and Western),the researcher should have a sample size of retailers in each region of at least ____ stores.

The standardized normal distribution is a purely theoretical probability distribution and is of little use in inferential statistics.

Which of the following eliminates the drawback of having the measure of dispersion in squared units rather than in the original measurement units?

The standardized value of Z is computed by the formula: Z = (X - m)/s.

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Problem Definition: Jump-Starting the Research Process

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research: an Overview

Survey Research: Basic Methods of Communication With Respondents

Observation

Experimental Research: An Overview

Test Markets and Experimental Design

Measurement

Attitude Measurement

Questionnaire Design

Sampling Designs and Sampling Procedures

Fieldwork

Editing and Coding: Transforming Raw Data Into Information

Basic Data Analysis: Descriptive Statistics

Univariate Statistical Analysis

Bivariate Statistical Analysis: Differences Between Two Variables

Bivariate Statistical Analysis: Measures of Association

Introducing Multivariate Statistical Analysis

Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up

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